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What is the spotlight hour in Pokemon Go? Pokemon What is the spotlight hour in Pokemon Go? By William Davis Meet Greavard, a new addition to Pokemon Scarlet and Violet Pokemon Meet Greavard, a new addition to Pokemon Scarlet and Violet By William Davis All the details that make each Pokemon region unique Pokemon All the details that make each Pokemon region unique By William Davis
How to get Gengar in Pokemon Go without using candies Pokemon
How to get Gengar in Pokemon Go without using candies William Davis If you are looking for a spooky Pokemon Go companion, look no further than Gengar. Here is everything you know need to know about Gengar in Pokemon Go. Number 94 in the National Pokedex and originally from the Kanto region, Gengar is the very first spooky Pokemon. This smiley purple ghost was the blueprint for all spooky and scary Pokemon in the next generations. As part of the first generation, …
What we know about Pokemon Scarlet and Violet starter evolutions Pokemon
What we know about Pokemon Scarlet and Violet starter evolutions William Davis The release date for Pokemon Scarlet and Violet is fast approaching and new information keeps coming out. However, one important detail that is still under wraps are the Pokemon Scarlet and Violet starter evolutions. Choosing your starter is probably the most important decision a trainer gets to make in any Pokemon title. Ahead of the release of each title, Pokemon shares more details about the starters so players can make …
Everything you need to know about Pokemon Go Arlo Pokemon
Everything you need to know about Pokemon Go Arlo William Davis Every Pokemon game has a variety of interesting characters. Professors, Gym Leaders, friends, and foes, the list grows with every new generation. Pokemon Go is no exception, it’s time to talk about Arlo. Known as the Vengeful Aristocrat, Arlo is a former team Valor member turned Team GO Rocket Leader. Arlo used to be a close friend of Candela before she became a leader of Team Valor. Arlo is described …
Pokemon Scarlet and Violet multiplayer mode details revealed Pokemon
Pokemon Scarlet and Violet multiplayer mode details revealed William Davis The initial reviews for Pokemon Scarlet and Violet are offering more details about the multiplayer mode. Among the innovations that Pokemon Scarlet and Violet are bringing, is the improved multiplayer mode. The Wild Arena in Pokemon Sword and Shield was just a preamble to the multiplayer mode for the ninth generation. The multiplayer mode in Pokemon Scarlet and Violet will allow up to four players to get together. Players can …
Pokemon Go Raid Battles, time, participation method, and more Pokemon Pokemon Go Raid Battles, time, participation method, and more By William Davis Pokemon Go players are begging for Team Leader Blanche to be fixed Pokemon Pokemon Go players are begging for Team Leader Blanche to be fixed By Olivia Richman What is the rarest Pokemon in Pokemon Go? Pokemon What is the rarest Pokemon in Pokemon Go? By William Davis
Best attacker and defender Pokémon in Pokémon Go Pokemon
Best attacker and defender Pokémon in Pokémon Go William Davis Battles are a fundamental part of Pokémon Go, whether it is against other trainers, Team Rocket grunts, or raids, you need the best team. Here is the ultimate list of the best Pokémon in Pokémon Go. Getting the perfect team requires strategy and hard work. Knowing what Pokémon to hunt, train and power up will make the difference in Pokémon Go. A good Pokémon has a powerful attack, so it …
What is the Community Day in Pokemon Go? Timing, date, and more Pokemon
What is the Community Day in Pokemon Go? Timing, date, and more William Davis Community Days in Pokemon Go happen every month and are the perfect opportunity to meet other fellow trainers. Here we’ll tell you all you need to know about the event. The Pokemon Go Community Days only happen once every month. It starts at 2 P.M. local time and runs for three hours. During this time, the spawn percentage of a specific Pokemon increase as well as the chances of finding …
How to catch Ditto, the trickiest Pokemon? Pokemon
How to catch Ditto, the trickiest Pokemon? William Davis Some Pokemon are harder to catch than others, but none is trickiest in Pokemon Go than the elusive Ditto. Ditto is part of Pokemon’s first generation. The number 132 in the National Pokedex, its first appearance was in Pokemon Red and Blue. Ditto is type Normal but this Pokemon is anything but. Ditto is the only Pokemon that can transform into an exact replica of an object or living creature, …
How to get Sylveon in Pokemon Go Pokemon
How to get Sylveon in Pokemon Go William Davis Pokemon Go has an Eevee evolution for every taste. From the classic Jolteon to the mysterious Umbreon, all are available. One of the most-wanted, however, is Sylveon. Sylveon is one of eight possible Eevee evolutions or Eeveelutions as fans call them. Sylveon is part of Pokemon’s sixth generation and could be first found in Pokemon X and Y. The number 700 in the Pokedex is a fairy type. Despite its …
The best tips and tricks to earn stardust in Pokemon GO William Davis Pokemon Pokemon Go encourages trainers to explore the world around them, visit gyms, take part in combats, and complete their Pokedex. Here is how to obtain the most important resource in the game, Stardust. Stardust is used to power up Pokemon, in combination with candies. Players will earn candies when they catch a Pokemon, transfer it, or walk with it.A trainer will power up their Pokemon in order to be more …
Will Scarlet and Violet have all Pokémon? Here’s what’s confirmed William Davis Pokemon The release of Pokemon Scarlet and Violet is fast approaching, and it remains unclear if the game will have all Pokemon. The Paldea region will be the stage for Pokemon Scarlet and Violet, the first installment of Pokemon’s ninth generation. This region is based in the Iberian Peninsula with deserts, mountains, and valleys. Pokemon Scarlet and Violet feature considerable upgrades to the Pokemon universe, like the Terastal Phenomenon and the …
What is the difference between Pokemon Scarlet and Violet? William Davis Pokemon Pokemon Scarlet and Pokemon Violet will be released on November 18, and these are the differences between the two titles. Since its first launch in 1995, Pokemon releases its games in pairs. Pokemon Scarlet and Pokemon Violet both take place in the Paldea region where players start as students at the local academy. There are small but important differences that will make each title unique. In Pokemon Scarlet and Violet, …
Pokemon Scarlet and Violet won’t have voice acting, here’s why William Davis Pokemon The Pokemon franchise has come a long way since its first title back in 1995. The universe has expanded to nine regions and over 900 Pokemon. After so many innovations, it’s unclear why Pokemon doesn’t have voice acting. Pokemon started as a black and white, 2D RPG with text on the screen. Through the years, as gaming consoles evolve, so did Pokemon, adding color, animation, and most recently, cinematics. Pokemon …
Is Pokemon Scarlet and Violet an open world game? William Davis Pokemon The release of Pokémon Scarlet and Violet is getting closer, and the main question in players’ heads is if it will be an open world game. Pokémon Scarlet and Violet are the first installments in the ninth generation, taking players to the Paldea region. Several of the new features of the game have been revealed, like the intriguing Terastal Phenomenon and reworked TM Machines. The game takes the Pokémon franchise …
Pokémon Scarlet and Violet Gym Leader Iono revealed William Davis Pokemon Pokémon Scarlet and Violet have introduced a new Gym Leader, the electric streamer-themed Iono. The highly anticipated Pokémon Scarlet and Violet keep revealing new content about the Paldea region and its habitants. In the most recent trailer, players got to meet Iono. Iono is the leader of Levincia’s gym where she trains Electric-type Pokémon. Iono is a streamer and influencer in Paldea with thousands of followers and fans. Iono dresses …
What is the Terastal Phenomenon in Pokémon Scarlet and Violet? William Davis Pokemon Pokémon Scarlet and Violet are bringing the term “shiny” to a new level with the Terastal Phenomenon. The Paldea region, the location for Pokémon Scarlet and Violet, keeps innovating with features like the TM Machines and the Terastal Phenomenon. This trait guarantees that Pokémon will not only be prettier, but also stronger. All Pokémon in the Paldea region can Terastallize. When they do, a crown-like Tera Jewel will appear on …
Pokémon Scarlet and Violet introduces new TM Machine William Davis Pokemon Pokémon Scarlet and Violet are introducing the TM Machine, a new system to craft Technical Machines. Pokémon Scarlet and Violet are two of the most anticipated titles of 2022. The first installment in the ninth generation of Pokémon is taking players to the Paldea region, inspired by the Iberian Peninsula. Like every Pokémon title, Pokémon Scarlet and Violet bring new characters, new Pokémon, and stories for the players. One of …
How to get Ditto in Pokemon Brilliant Diamond and Shining Pearl Steven Rondina Pokemon Getting Ditto is important for both IV breeders and shiny hunters, but Pokemon Brilliant Diamond and Shining Pearl have a new way of acquiring it than in the original DS games. Ditto does not become available in Pokemon BDSP until the Sinnoh Dex has been completed. Unlike in other Pokemon games, this can be done by only seeing the Pokemon versus having to catch them. This means the Pokedex can …
All the Pokémon based on pandas, obvious and subtle William Davis Pokemon Pandas are a frequent inspiration for Pokémon, but fans may not realize just how many there actually are. Despite their rarity, the panda is easily one of the most recognizable animals. These deeply symbolic animals are the crown jewel of zoos all over the world. Pokémon has always taken inspiration from real animals when designing new creatures to catch, and pandas are no exception. Here are three Pokémon with designs …
Is a Dunsparce evolution coming in Pokemon Scarlet and Violet? Steven Rondina Pokemon Pokemon has long been adding new forms of established Pokemon, and Dunsparce may be lined up to have a new evolution or regional form in Pokemon Scarlet and Violet. Dunsparce is one the most typically ignored Pokemon in the entire franchise. The gen-two Pokemon doesn’t really do anything particularly well. Its stats are far below-average and its move pool has never been strong. Even when it was introduced, it paled …
What your favorite Eeveelution says about your personality Olivia Richman Pokemon Eevee is a unique Pokémon since it can evolve into eight distinct Pokémon, all representing a different element. The Eeveelution that Eevee turns into depends on what stone it touches, or a few other things depending on the game. Everyone has their favorite Eeveelution, whether it’s because of its appearance or its abilities. But what does your favorite Eeveelution say about you? Jolteon can create up to 10,000 volts of …

Pokemon stands as the largest cross-media IP in the world by a comfortable margin, but how did it make such explosive gains?

For a long while, pivoting a video game franchise into a larger brand seemed impossible. Iconic titles like Street Fighter, Mortal Kombat, and Resident Evil received TV and film adaptations, with the most common result being catastrophic failure. That was the norm from the 1990s all the way into the 2020s; and it probably shouldn’t have been.

While Street Fighter: The Legend of Chun-Li and Silent Hill: Revelation were irredeemably bad, Pokemon showed that a video game series can be adapted into many different mediums. Here’s a quick history of the franchise and its future outlook.

Pokemon explodes with Game Boy games, quickly expands

Pokemon first arrived in Japan in 1996 with the release of Pokemon Red and Green; a pair of titles for the Nintendo Game Boy. The two games were largely identical, but each one had a handful of Pokemon that were exclusive to those titles. This encouraged players to collect and trade these monsters with others who purchased the games.

Later on in 1996, the game was reimagined as a trading card game. Then in 1997, an anime adaptation launched in Japan.

Both of those rapid-fire expansions earned strong success domestically. More importantly, it primed Pokemon for an overwhelming global push.

In 1998, the franchise officially crossed over into North America, Europe, and Australia. The games were killer apps for the Game Boy but it wasn’t just a video game. An accompanying anime aired new episodes daily, and the trading card game exploded out of the gate. This made it difficult to ignore Pokemon to the point where characters like Ash Ketchum and Pikachu were universally recognizable. Just like that, the franchise was unstoppable.

Pokemon expands beyond Nintendo consoles, grows even further

For decades, Pokemon video games were among the top-selling games each year they came out. The Pokemon TCG was one of the biggest in the industry. The anime was a constant, without even mentioning its many spin-off movies. Licensing characters for toys and apparel was a golden goose for all involved.

But the franchise was still positioned to grow further.

Almost all of the games were exclusive to Nintendo’s gaming hardware, but mobile gaming was on a sharp rise of its own. The franchise also released a long list of spin-offs, successfully turning the series into everything from a pinball game to a beat ‘em up. The Pokemon Company had dabbled with PC and mobile games previously, but started actively partnering with other studios in the 2010s.

The biggest example of this was Pokemon GO. The Pokemon Company partnered with AR game studio Niantic was an instant hit, being downloaded hundreds of millions of times. It was far from alone, however. Battling-focused gacha game Pokemon Masters, MOBA adaptation Pokemon Unite, and puzzle game Pokemon Cafe launched in the following years.

It wasn’t just licensed mobile games, though. Games like Detective Pikachu and New Pokemon Snap gave players fresh and varied ways to enjoy the familiar franchise.

Modern Pokémon games see mixed response, but sales remain strong

Though Pokémon has many lifelong fans, the mainline releases have long attracted controversy within the fandom. Though the first few generations were generally beloved, opinions on new and modern games releases vary wildly. Starting with the Nintendo Switch, critical response to the games wavered.

Reviews for Pokémon Let’s Go Pikachu and Let’s Go Eevee were lower than previous entries in the series. That pattern held with Pokémon Sword and Shield, which were also met with extreme backlash on social media.

Though each mainline game made every monster from previous generations available up until Ultra Sun and Ultra Moon, this ended with Sword and Shield. Several fan favorites, including Beedrill and the Unovan starters, were made unobtainable in the game. The mega evolution and Z-move battle mechanics were also removed from the games. It’s unclear why or what methodology was used to determine which of the little monsters were left out.

Reviews sank further from there, with Pokémon Brilliant Diamond and Shining Pearl, then Pokémon Scarlet and Violet garnering the lowest review averages for mainline games.

Despite this, the games were still an enormous commercial success. Pokémon Sword, Shield, Scarlet, and Violet ranked among the best-selling games in franchise history. Its publisher may have heeded some of the fan criticism however, as the company opted against releasing a new mainline game or expansion in 2024. This was the first year without a major game release since 2015.