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How to find and defeat Giovanni in Pokemon Go Pokemon How to find and defeat Giovanni in Pokemon Go By William Davis These are the creepiest Pokemon to ever exist Pokemon These are the creepiest Pokemon to ever exist By Olivia Richman How to change teams in Pokemon Go in two easy steps Pokemon How to change teams in Pokemon Go in two easy steps By William Davis
All the ways to get Mega Energy in Pokemon Go explained Pokemon
All the ways to get Mega Energy in Pokemon Go explained William Davis Originally introduced in Pokemon X and Y, Mega Evolutions allow Pokemon to reach their final and stronger version. Mega Evolutions are possible in Pokemon Go, but to get there, players must first earn enough Mega Energy. In a regular Pokemon game, the Mega Evolutions are possible using Mega stones. In Pokemon Go, trainers need Mega Energy and there are multiple ways to get this resource. The first way to get …
The weakest Pokemon ever, according to the lore Pokemon
The weakest Pokemon ever, according to the lore Olivia Richman The weakest Pokemon are much better at making trainers smile than winning any trainer battles. There are over 920 Pokemon before the release of Scarlet and Violet, but not all of them are created equal. Some Pokemon have consistently been weak in the show or in the game, making them a bad choice for any team. Here are some Pokemon you shouldn’t bother catching. Abra may be a cool psychic …
LeonHart shows secret card collections for Pokémon employees Pokemon
LeonHart shows secret card collections for Pokémon employees Olivia Richman Pokémon TCG content creator LeonHart is known for getting his hands on rare Pokémon cards but he recently surprised fans with a pretty crazy find. YouTuber LeonHart recently got a box of Pokémon cards that were originally given to a former Pokemon Company employee. Accoding to LeonHart, one of the perks of working for the Pokemon Company is that you get entire TCG sets when expansions are released. This is …
What is the spotlight hour in Pokemon Go? Pokemon
What is the spotlight hour in Pokemon Go? William Davis There is never a dull week in Pokemon Go. With special events, Community Days, and spotlight hours, Pokemon Go promises something new to do every week. The spotlight hour, as its name indicates, is an hour when the featured Pokemon spawns more frequently. It works similarly to a Community Day, the main difference is that it lasts just an hour and happens every week, instead of once a month. The …
Meet Greavard, a new addition to Pokemon Scarlet and Violet Pokemon Meet Greavard, a new addition to Pokemon Scarlet and Violet By William Davis All the details that make each Pokemon region unique Pokemon All the details that make each Pokemon region unique By William Davis How to get Gengar in Pokemon Go without using candies Pokemon How to get Gengar in Pokemon Go without using candies By William Davis
What we know about Pokemon Scarlet and Violet starter evolutions Pokemon
What we know about Pokemon Scarlet and Violet starter evolutions William Davis The release date for Pokemon Scarlet and Violet is fast approaching and new information keeps coming out. However, one important detail that is still under wraps are the Pokemon Scarlet and Violet starter evolutions. Choosing your starter is probably the most important decision a trainer gets to make in any Pokemon title. Ahead of the release of each title, Pokemon shares more details about the starters so players can make …
Everything you need to know about Pokemon Go Arlo Pokemon
Everything you need to know about Pokemon Go Arlo William Davis Every Pokemon game has a variety of interesting characters. Professors, Gym Leaders, friends, and foes, the list grows with every new generation. Pokemon Go is no exception, it’s time to talk about Arlo. Known as the Vengeful Aristocrat, Arlo is a former team Valor member turned Team GO Rocket Leader. Arlo used to be a close friend of Candela before she became a leader of Team Valor. Arlo is described …
Pokemon Scarlet and Violet multiplayer mode details revealed Pokemon
Pokemon Scarlet and Violet multiplayer mode details revealed William Davis The initial reviews for Pokemon Scarlet and Violet are offering more details about the multiplayer mode. Among the innovations that Pokemon Scarlet and Violet are bringing, is the improved multiplayer mode. The Wild Arena in Pokemon Sword and Shield was just a preamble to the multiplayer mode for the ninth generation. The multiplayer mode in Pokemon Scarlet and Violet will allow up to four players to get together. Players can …
Pokemon Go Raid Battles, time, participation method, and more Pokemon
Pokemon Go Raid Battles, time, participation method, and more William Davis Catching Pokemon and fighting Team Rocket grunts is fun, but no Pokemon Go experience is complete without Raid Battles. Raid Battles happen when Boss Pokemon take over a Gym for 45 minutes. This is a great opportunity for trainers to get strong Pokemon in their teams. Depending on the level of the raid, the Boss will be a common Pokemon or Legendary. Raid Battles can run at any time between …
Pokemon Go players are begging for Team Leader Blanche to be fixed Olivia Richman Pokemon Pokémon Go players are sick of the new Team Leader looks and are begging Niantic to change Candela, Blanche, and Spark back to their original costumes. Pokémon Go’s trainers were given a completely new look during Fashion Week. The in-app event featured costume-clad Pokémon and new outfit options for trainers. It also changed the look of the three Team Leaders. And, for some reason, these outfits have been a source …
What is the rarest Pokemon in Pokemon Go? William Davis Pokemon Over 900 Pokémon are available in Pokémon Go but, like in a regular game, some are harder to catch than others. Here are some of the rarest Pokémon in Pokémon Go. In Pokémon Go, the rarity of a Pokémon is determined by whether on not it spawns in the wild and the steps necessary to find it if it doesn’t. Some Pokémon are available only in very specific circumstances and, …
Best attacker and defender Pokémon in Pokémon Go William Davis Pokemon Battles are a fundamental part of Pokémon Go, whether it is against other trainers, Team Rocket grunts, or raids, you need the best team. Here is the ultimate list of the best Pokémon in Pokémon Go. Getting the perfect team requires strategy and hard work. Knowing what Pokémon to hunt, train and power up will make the difference in Pokémon Go. A good Pokémon has a powerful attack, so it …
What is the Community Day in Pokemon Go? Timing, date, and more William Davis Pokemon Community Days in Pokemon Go happen every month and are the perfect opportunity to meet other fellow trainers. Here we’ll tell you all you need to know about the event. The Pokemon Go Community Days only happen once every month. It starts at 2 P.M. local time and runs for three hours. During this time, the spawn percentage of a specific Pokemon increase as well as the chances of finding …
How to catch Ditto, the trickiest Pokemon? William Davis Pokemon Some Pokemon are harder to catch than others, but none is trickiest in Pokemon Go than the elusive Ditto. Ditto is part of Pokemon’s first generation. The number 132 in the National Pokedex, its first appearance was in Pokemon Red and Blue. Ditto is type Normal but this Pokemon is anything but. Ditto is the only Pokemon that can transform into an exact replica of an object or living creature, …
How to get Sylveon in Pokemon Go William Davis Pokemon Pokemon Go has an Eevee evolution for every taste. From the classic Jolteon to the mysterious Umbreon, all are available. One of the most-wanted, however, is Sylveon. Sylveon is one of eight possible Eevee evolutions or Eeveelutions as fans call them. Sylveon is part of Pokemon’s sixth generation and could be first found in Pokemon X and Y. The number 700 in the Pokedex is a fairy type. Despite its …
The best tips and tricks to earn stardust in Pokemon GO William Davis Pokemon Pokemon Go encourages trainers to explore the world around them, visit gyms, take part in combats, and complete their Pokedex. Here is how to obtain the most important resource in the game, Stardust. Stardust is used to power up Pokemon, in combination with candies. Players will earn candies when they catch a Pokemon, transfer it, or walk with it.A trainer will power up their Pokemon in order to be more …
Will Scarlet and Violet have all Pokémon? Here’s what’s confirmed William Davis Pokemon The release of Pokemon Scarlet and Violet is fast approaching, and it remains unclear if the game will have all Pokemon. The Paldea region will be the stage for Pokemon Scarlet and Violet, the first installment of Pokemon’s ninth generation. This region is based in the Iberian Peninsula with deserts, mountains, and valleys. Pokemon Scarlet and Violet feature considerable upgrades to the Pokemon universe, like the Terastal Phenomenon and the …
What is the difference between Pokemon Scarlet and Violet? William Davis Pokemon Pokemon Scarlet and Pokemon Violet will be released on November 18, and these are the differences between the two titles. Since its first launch in 1995, Pokemon releases its games in pairs. Pokemon Scarlet and Pokemon Violet both take place in the Paldea region where players start as students at the local academy. There are small but important differences that will make each title unique. In Pokemon Scarlet and Violet, …
Pokemon Scarlet and Violet won’t have voice acting, here’s why William Davis Pokemon The Pokemon franchise has come a long way since its first title back in 1995. The universe has expanded to nine regions and over 900 Pokemon. After so many innovations, it’s unclear why Pokemon doesn’t have voice acting. Pokemon started as a black and white, 2D RPG with text on the screen. Through the years, as gaming consoles evolve, so did Pokemon, adding color, animation, and most recently, cinematics. Pokemon …
Is Pokemon Scarlet and Violet an open world game? William Davis Pokemon The release of Pokémon Scarlet and Violet is getting closer, and the main question in players’ heads is if it will be an open world game. Pokémon Scarlet and Violet are the first installments in the ninth generation, taking players to the Paldea region. Several of the new features of the game have been revealed, like the intriguing Terastal Phenomenon and reworked TM Machines. The game takes the Pokémon franchise …
Pokémon Scarlet and Violet Gym Leader Iono revealed William Davis Pokemon Pokémon Scarlet and Violet have introduced a new Gym Leader, the electric streamer-themed Iono. The highly anticipated Pokémon Scarlet and Violet keep revealing new content about the Paldea region and its habitants. In the most recent trailer, players got to meet Iono. Iono is the leader of Levincia’s gym where she trains Electric-type Pokémon. Iono is a streamer and influencer in Paldea with thousands of followers and fans. Iono dresses …

Pokemon stands as the largest cross-media IP in the world by a comfortable margin, but how did it make such explosive gains?

For a long while, pivoting a video game franchise into a larger brand seemed impossible. Iconic titles like Street Fighter, Mortal Kombat, and Resident Evil received TV and film adaptations, with the most common result being catastrophic failure. That was the norm from the 1990s all the way into the 2020s; and it probably shouldn’t have been.

While Street Fighter: The Legend of Chun-Li and Silent Hill: Revelation were irredeemably bad, Pokemon showed that a video game series can be adapted into many different mediums. Here’s a quick history of the franchise and its future outlook.

Pokemon explodes with Game Boy games, quickly expands

Pokemon first arrived in Japan in 1996 with the release of Pokemon Red and Green; a pair of titles for the Nintendo Game Boy. The two games were largely identical, but each one had a handful of Pokemon that were exclusive to those titles. This encouraged players to collect and trade these monsters with others who purchased the games.

Later on in 1996, the game was reimagined as a trading card game. Then in 1997, an anime adaptation launched in Japan.

Both of those rapid-fire expansions earned strong success domestically. More importantly, it primed Pokemon for an overwhelming global push.

In 1998, the franchise officially crossed over into North America, Europe, and Australia. The games were killer apps for the Game Boy but it wasn’t just a video game. An accompanying anime aired new episodes daily, and the trading card game exploded out of the gate. This made it difficult to ignore Pokemon to the point where characters like Ash Ketchum and Pikachu were universally recognizable. Just like that, the franchise was unstoppable.

Pokemon expands beyond Nintendo consoles, grows even further

For decades, Pokemon video games were among the top-selling games each year they came out. The Pokemon TCG was one of the biggest in the industry. The anime was a constant, without even mentioning its many spin-off movies. Licensing characters for toys and apparel was a golden goose for all involved.

But the franchise was still positioned to grow further.

Almost all of the games were exclusive to Nintendo’s gaming hardware, but mobile gaming was on a sharp rise of its own. The franchise also released a long list of spin-offs, successfully turning the series into everything from a pinball game to a beat ‘em up. The Pokemon Company had dabbled with PC and mobile games previously, but started actively partnering with other studios in the 2010s.

The biggest example of this was Pokemon GO. The Pokemon Company partnered with AR game studio Niantic was an instant hit, being downloaded hundreds of millions of times. It was far from alone, however. Battling-focused gacha game Pokemon Masters, MOBA adaptation Pokemon Unite, and puzzle game Pokemon Cafe launched in the following years.

It wasn’t just licensed mobile games, though. Games like Detective Pikachu and New Pokemon Snap gave players fresh and varied ways to enjoy the familiar franchise.

Modern Pokémon games see mixed response, but sales remain strong

Though Pokémon has many lifelong fans, the mainline releases have long attracted controversy within the fandom. Though the first few generations were generally beloved, opinions on new and modern games releases vary wildly. Starting with the Nintendo Switch, critical response to the games wavered.

Reviews for Pokémon Let’s Go Pikachu and Let’s Go Eevee were lower than previous entries in the series. That pattern held with Pokémon Sword and Shield, which were also met with extreme backlash on social media.

Though each mainline game made every monster from previous generations available up until Ultra Sun and Ultra Moon, this ended with Sword and Shield. Several fan favorites, including Beedrill and the Unovan starters, were made unobtainable in the game. The mega evolution and Z-move battle mechanics were also removed from the games. It’s unclear why or what methodology was used to determine which of the little monsters were left out.

Reviews sank further from there, with Pokémon Brilliant Diamond and Shining Pearl, then Pokémon Scarlet and Violet garnering the lowest review averages for mainline games.

Despite this, the games were still an enormous commercial success. Pokémon Sword, Shield, Scarlet, and Violet ranked among the best-selling games in franchise history. Its publisher may have heeded some of the fan criticism however, as the company opted against releasing a new mainline game or expansion in 2024. This was the first year without a major game release since 2015.