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Here’s how to get the Dark type Umbreon in Pokemon Go Pokemon
Here’s how to get the Dark type Umbreon in Pokemon Go William Davis When it comes to Eevee evolutions, you simply must catch them all. We already talked about Sylveon, so it is time to learn how to get Umbreon in Pokemon GO. Umbreon is the Dark type Eevee evolution. Originally from the Johto region, Umbreon appeared for the first time in Pokemon Gold and Silver alongside Espeon. Umbreon and Espeon are the starters in the 2014 game Pokemon Colosseum and have appeared …
What are the best Pokemon per type? Pokemon
What are the best Pokemon per type? William Davis There are over 900 Pokémon registered in the National Pokedex, with 100 more potentially joining with the release of Pokémon Scarlet and Violet. After eight generations of games, this is the ultimate list of the best Pokémon per type. Multiple generations have grown up with the Pokemon franchises. Whether you played the games first or watched a movie, Pokémon is the type of universe that stay with you throughout your …
The easiest way to trade in Pokémon Go Pokemon
The easiest way to trade in Pokémon Go William Davis Completing the Pokedex is one of the goals of any Pokémon player. Sometimes, it is only possible with a little help from your friends. Trading in Pokémon Go is a simple process that can be done in four simple steps. One important fact to keep in mind is that trading in Pokémon Go can only be done if two players are in proximity to each other. That means it can …
Is spoofing in Pokemon Go safe in 2022? Pokemon
Is spoofing in Pokemon Go safe in 2022? William Davis In 2016, Pokemon GO introduced an innovative concept that allowed players to have an immersive experience. Trainers could explore the world around them, catch Pokemon, battle for gyms, and defeat Team Rocket. The limitations of the game are clear, as players can only interact with the area physically around them. To counter the limitations, some players came up with spoofing in Pokemon GO. Spoofing in Pokemon GO means disguising the …
What is the best starter in Pokemon Legends: Arceus? Pokemon
What is the best starter in Pokemon Legends: Arceus? William Davis Choosing a starter in Pokemon is arguably the most important decision a trainer will make. The Pokemon trainers end up picking will determine how easy or difficult the beginning of the game is. If you are about to start Pokemon Legends: Arceus, we’ll tell you what the best starter in the game is. Pokémon Legends: Arceus takes place in the Hisui region that becomes Sinnoh later in time. According to …
How to find and defeat Giovanni in Pokemon Go Pokemon
How to find and defeat Giovanni in Pokemon Go William Davis No hero journey is complete without a villain and Pokémon Go features one of the most iconic villains in the entire franchise. Here is everything you need to know about how to find and defeat Giovanni in Pokemon Go. Originally from Kanto, Giovanni made his first appearance in Pokémon Red and Blue as the Viridian City Gym Leader, specializing in Ground type Pokémon. Giovanni is the former head of Team …
These are the creepiest Pokemon to ever exist Pokemon
These are the creepiest Pokemon to ever exist Olivia Richman It’s Halloween weekend, which means it’s time for ghosts, ghouls, and… Pokemon? You probably think of Pikachu and Charizard when you first hear the word “Pokemon” but there are actually some terrifying Pokemon that are downright creepy (and some disgusting). Here are the creepiest Pokemon in the ever-growing Pokedex. This iconic ghost Pokémon is from Gen 1. While Gengar may not look super scary aside from his sharp-toothed grin, Gengar …
How to change teams in Pokemon Go in two easy steps Pokemon
How to change teams in Pokemon Go in two easy steps William Davis In Pokemon Go, players do not pick a starter but they have a decision as important to make. Teams in Pokemon Go make the game competitive and help with a sense of community. In Pokemon Go, trainers that reach level five and visit a Gym will get to pick what team to join. Team Instinct is the yellow team led by Spark, which values optimism and intuition. Blue belongs to …
All the ways to get Mega Energy in Pokemon Go explained William Davis Pokemon Originally introduced in Pokemon X and Y, Mega Evolutions allow Pokemon to reach their final and stronger version. Mega Evolutions are possible in Pokemon Go, but to get there, players must first earn enough Mega Energy. In a regular Pokemon game, the Mega Evolutions are possible using Mega stones. In Pokemon Go, trainers need Mega Energy and there are multiple ways to get this resource. The first way to get …
The weakest Pokemon ever, according to the lore Olivia Richman Pokemon The weakest Pokemon are much better at making trainers smile than winning any trainer battles. There are over 920 Pokemon before the release of Scarlet and Violet, but not all of them are created equal. Some Pokemon have consistently been weak in the show or in the game, making them a bad choice for any team. Here are some Pokemon you shouldn’t bother catching. Abra may be a cool psychic …
LeonHart shows secret card collections for Pokémon employees Olivia Richman Pokemon Pokémon TCG content creator LeonHart is known for getting his hands on rare Pokémon cards but he recently surprised fans with a pretty crazy find. YouTuber LeonHart recently got a box of Pokémon cards that were originally given to a former Pokemon Company employee. Accoding to LeonHart, one of the perks of working for the Pokemon Company is that you get entire TCG sets when expansions are released. This is …
What is the spotlight hour in Pokemon Go? William Davis Pokemon There is never a dull week in Pokemon Go. With special events, Community Days, and spotlight hours, Pokemon Go promises something new to do every week. The spotlight hour, as its name indicates, is an hour when the featured Pokemon spawns more frequently. It works similarly to a Community Day, the main difference is that it lasts just an hour and happens every week, instead of once a month. The …
Meet Greavard, a new addition to Pokemon Scarlet and Violet William Davis Pokemon A new Pokemon from the Paldea region has been unveiled. Greavard is the most recent addition to Pokemon Scarlet and Violet. The release date for Pokemon Scarlet and Violet is getting closer and more details about the game are getting revealed. Despite not having voice acting in the game, Pokemon put out another video with a talking character. A student from Naranja Academy and a member of the Ghost type …
All the details that make each Pokemon region unique William Davis Pokemon The first Pokemon game came out in 1995 and it took players on a journey through the Kanto region. Since then, the universe has expanded to nine Pokemon regions, over 900 Pokemon, and over 100 games. The main games follow a similar storyline with a trainer working to become a Pokemon Master. They must travel across the region, battling Gym Leaders and completing the Pokedex in the process. The story …
How to get Gengar in Pokemon Go without using candies William Davis Pokemon If you are looking for a spooky Pokemon Go companion, look no further than Gengar. Here is everything you know need to know about Gengar in Pokemon Go. Number 94 in the National Pokedex and originally from the Kanto region, Gengar is the very first spooky Pokemon. This smiley purple ghost was the blueprint for all spooky and scary Pokemon in the next generations. As part of the first generation, …
What we know about Pokemon Scarlet and Violet starter evolutions William Davis Pokemon The release date for Pokemon Scarlet and Violet is fast approaching and new information keeps coming out. However, one important detail that is still under wraps are the Pokemon Scarlet and Violet starter evolutions. Choosing your starter is probably the most important decision a trainer gets to make in any Pokemon title. Ahead of the release of each title, Pokemon shares more details about the starters so players can make …
Everything you need to know about Pokemon Go Arlo William Davis Pokemon Every Pokemon game has a variety of interesting characters. Professors, Gym Leaders, friends, and foes, the list grows with every new generation. Pokemon Go is no exception, it’s time to talk about Arlo. Known as the Vengeful Aristocrat, Arlo is a former team Valor member turned Team GO Rocket Leader. Arlo used to be a close friend of Candela before she became a leader of Team Valor. Arlo is described …
Pokemon Scarlet and Violet multiplayer mode details revealed William Davis Pokemon The initial reviews for Pokemon Scarlet and Violet are offering more details about the multiplayer mode. Among the innovations that Pokemon Scarlet and Violet are bringing, is the improved multiplayer mode. The Wild Arena in Pokemon Sword and Shield was just a preamble to the multiplayer mode for the ninth generation. The multiplayer mode in Pokemon Scarlet and Violet will allow up to four players to get together. Players can …
Pokemon Go Raid Battles, time, participation method, and more William Davis Pokemon Catching Pokemon and fighting Team Rocket grunts is fun, but no Pokemon Go experience is complete without Raid Battles. Raid Battles happen when Boss Pokemon take over a Gym for 45 minutes. This is a great opportunity for trainers to get strong Pokemon in their teams. Depending on the level of the raid, the Boss will be a common Pokemon or Legendary. Raid Battles can run at any time between …
Pokemon Go players are begging for Team Leader Blanche to be fixed Olivia Richman Pokemon Pokémon Go players are sick of the new Team Leader looks and are begging Niantic to change Candela, Blanche, and Spark back to their original costumes. Pokémon Go’s trainers were given a completely new look during Fashion Week. The in-app event featured costume-clad Pokémon and new outfit options for trainers. It also changed the look of the three Team Leaders. And, for some reason, these outfits have been a source …

Pokemon stands as the largest cross-media IP in the world by a comfortable margin, but how did it make such explosive gains?

For a long while, pivoting a video game franchise into a larger brand seemed impossible. Iconic titles like Street Fighter, Mortal Kombat, and Resident Evil received TV and film adaptations, with the most common result being catastrophic failure. That was the norm from the 1990s all the way into the 2020s; and it probably shouldn’t have been.

While Street Fighter: The Legend of Chun-Li and Silent Hill: Revelation were irredeemably bad, Pokemon showed that a video game series can be adapted into many different mediums. Here’s a quick history of the franchise and its future outlook.

Pokemon explodes with Game Boy games, quickly expands

Pokemon first arrived in Japan in 1996 with the release of Pokemon Red and Green; a pair of titles for the Nintendo Game Boy. The two games were largely identical, but each one had a handful of Pokemon that were exclusive to those titles. This encouraged players to collect and trade these monsters with others who purchased the games.

Later on in 1996, the game was reimagined as a trading card game. Then in 1997, an anime adaptation launched in Japan.

Both of those rapid-fire expansions earned strong success domestically. More importantly, it primed Pokemon for an overwhelming global push.

In 1998, the franchise officially crossed over into North America, Europe, and Australia. The games were killer apps for the Game Boy but it wasn’t just a video game. An accompanying anime aired new episodes daily, and the trading card game exploded out of the gate. This made it difficult to ignore Pokemon to the point where characters like Ash Ketchum and Pikachu were universally recognizable. Just like that, the franchise was unstoppable.

Pokemon expands beyond Nintendo consoles, grows even further

For decades, Pokemon video games were among the top-selling games each year they came out. The Pokemon TCG was one of the biggest in the industry. The anime was a constant, without even mentioning its many spin-off movies. Licensing characters for toys and apparel was a golden goose for all involved.

But the franchise was still positioned to grow further.

Almost all of the games were exclusive to Nintendo’s gaming hardware, but mobile gaming was on a sharp rise of its own. The franchise also released a long list of spin-offs, successfully turning the series into everything from a pinball game to a beat ‘em up. The Pokemon Company had dabbled with PC and mobile games previously, but started actively partnering with other studios in the 2010s.

The biggest example of this was Pokemon GO. The Pokemon Company partnered with AR game studio Niantic was an instant hit, being downloaded hundreds of millions of times. It was far from alone, however. Battling-focused gacha game Pokemon Masters, MOBA adaptation Pokemon Unite, and puzzle game Pokemon Cafe launched in the following years.

It wasn’t just licensed mobile games, though. Games like Detective Pikachu and New Pokemon Snap gave players fresh and varied ways to enjoy the familiar franchise.

Modern Pokémon games see mixed response, but sales remain strong

Though Pokémon has many lifelong fans, the mainline releases have long attracted controversy within the fandom. Though the first few generations were generally beloved, opinions on new and modern games releases vary wildly. Starting with the Nintendo Switch, critical response to the games wavered.

Reviews for Pokémon Let’s Go Pikachu and Let’s Go Eevee were lower than previous entries in the series. That pattern held with Pokémon Sword and Shield, which were also met with extreme backlash on social media.

Though each mainline game made every monster from previous generations available up until Ultra Sun and Ultra Moon, this ended with Sword and Shield. Several fan favorites, including Beedrill and the Unovan starters, were made unobtainable in the game. The mega evolution and Z-move battle mechanics were also removed from the games. It’s unclear why or what methodology was used to determine which of the little monsters were left out.

Reviews sank further from there, with Pokémon Brilliant Diamond and Shining Pearl, then Pokémon Scarlet and Violet garnering the lowest review averages for mainline games.

Despite this, the games were still an enormous commercial success. Pokémon Sword, Shield, Scarlet, and Violet ranked among the best-selling games in franchise history. Its publisher may have heeded some of the fan criticism however, as the company opted against releasing a new mainline game or expansion in 2024. This was the first year without a major game release since 2015.