Fortnite has come a long way over the course of the game’s lifespan. What began as an upstart early-access title with base-building mechanics would eventually transform into the world’s most popular and lucrative video game, capturing the attention of millions upon millions of players across the world and entering into the mainstream cultural lexicon.
But how exactly did that happen? How did one of many games released by developer Epic Games manage to transform in real-time into something with such potential, and to what extent did Fortnite really grow? The answers are indicative of what it takes for a game to go from new and struggling to becoming a global phenomenon.
The original vision for Fortnite was very different compared to the game that is so widely popular today. Developers at Epic Games intended to create a game that would merge base-building mechanics with the popular shooting gameplay that the company was best known for, from its experience releasing such titles those found in the Unreal Tournament and Gears of War franchises.
While that vision was altered even prior to Fortnite’s initial release, with a darker creative look becoming brighter and more reminiscent of children’s cartoons, the first release of Fortnite did feature that original focus. Titled Fortnite: Saves the World, this was a paid early-access release that met moderate fanfare and player enthusiasm.
A follow-up release would do far better. That follow-up was Fortnite Battle Royale, a free-to-play version of the game that featured the core mechanics and experience players most associate with the Fortnite name today. The battle royale game mode, thrown together in just a couple of months by developers, was at the time a relatively new concept. A multitude of players would be dropped onto one map to do battle with each other, accruing resources and weaponry in an open-world environment to better equip themselves for combat. Eventually, the game’s playable map size would shrink over time, forcing players to engage with each other until only one winning player was left standing.
It’s a simple concept, but in 2017 it was fresh and new. Players quickly flocked to try this early battle royale game, and within weeks of its free-to-play release, Fortnite Battle Royale was playing host to millions of players.
First and foremost, the success of Fortnite can be seen in the extreme revenue numbers generated by the game for maker Epic Games. Just a few short years after its release, Fortnite had already led to billions of dollars in revenue for Epic. This success was enough to send reverberations throughout the entire video game industry. Dozens of clones would follow, trying to recapture the battle royale magic that Fortnite had so successfully crystallized, but it proved difficult for most.
Money wasn’t the only marker of the game’s ascendance, however. Fortnite broached popular mainstream culture in a way that few video games ever have. Popular streamer and former Halo pro Tyler “Ninja” Blevins was at the fore of this wave of popularity, co-streaming with rap superstar Drake and appearing on numerous television talk shows to discuss the game and the craze surrounding it. Popular musicians beyond Drake also got involved with the game, as Travis Scott and Marshmello hosted live, in-game concerts to both popular and critical acclaim.
The Fortnite World Cup raised the game’s profile even further in some circles. Held at the famous Arthur Ashe Stadium in New York City, the event awarded $3 million to 16-year-old phenom Kyle “Bugha” Giersdorf, who then found himself paraded through mainstream media circles just as Ninja had been before him.
While its apex may have come and gone, Fortnite remains one of the most popular and successful games in the world today, continuing to play host to many millions of players while generating major revenues for Epic Games.
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