Ninja to launch new line of toys
Fortnite superstar streamer Tyler “Ninja” Blevins has found a new way to entertain his fans away from the screen, as the famous gamer is launching a line of branded toys.
The toys premiered at the New York Toy Fair. Wicked Cool Toys has created a collection of figures, plush, and even a wig, all featuring Ninja’s signature blue hair and yellow headband.
One of the figures is part of a line representing popular Twitch streamers. Crafted by toymaker Lamo, the figure lets collectors see their new Ninja toy in an augmented reality mobile game.
“You’ve got tens of millions of subscribers who will immediately be engaged with the experience before the product is even on the shelf. We were taking a brand with tremendous breadth and making it a line,” said Jeremy Padawer, co-president of Wicked Cool Toys.
It’s a concept that has worked well for other toy companies in the past. Jazwares created the Tube Heroes line of action figures, based on the likeness of popular Minecraft players in 2015. At launch the line featured ten YouTubers, and the count has since grown to more than 20.
Just like Jazwares, Wicked Cool Toys will be offering mystery boxes. This $40 purchase has five Ninja-themed stages to unwrap that include a plush, a bobble figure, a collectible figurine, and stickers. With children flocking to unboxing videos on YouTube, this item is sure to be a hit with Ninja’s younger audience.
With over 13 million Twitch followers and 21 million YouTube subscribers, Ninja is one of the most recognized faces in gaming. He was the first professional gamer to appear on the cover of ESPN Magazine, and has become a household name in mainstream media following his live streams with Drake and appearance on daytime talk shows and
during the Super Bowl.
The Ninja toy line will be available fall 2019.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
View full profile
Read Also
Fortnite
When does the current Fortnite season end?
Ben Boland
When does the current Fortnite season end? This is a question that's always important to know the answer to. For one thing, many elements of the season, such as the items and characters, will go away at that time. That is also when players will no longer be able to earn battle pass rewards. So, when does the current Fortnite season end? The current Fortnite season ends on June 5, ...
Twitch
Here’s what we know about Clix’s net worth
Khizar Mundia
Cody “Clix” Conrod is a famous Fortnite streamer who has recently gone on record talking about his yearly income. This has led to fans to speculate as to what Clix's net worth is, given his huge growth in popularity in recent years. American streamer Clix may have started his career by playing Fortnite, but he soon became one of the more popular content creators around regardless of game of choice. ...
Fortnite
How to spectate your friends playing Fortnite
M Alzamora
Sometimes, it's nice to take a break from battling in Fortnite and spectate instead, and here's how to watch the game rather than compete. There are a number of reasons why players might choose to act as Fortnite spectators rather than actually participate. Watching can provide valuable insight into strategies and new tricks, especially for those newer to the game. In some cases, it can even help give teams a ...
Fortnite
Does Fortnite BR have global chat? Here’s how to turn it on
Fariha Bhatti
Fortnite has added a global chat option, and players can finally hear each other mid-match, for better or worse. Text chat is pretty common in multiplayer games because it's an easy way to communicate. Not everyone has a mic or feels like using one, so having a text chat option is often seen as a must-have. The same can not be said about global chat. Most gamers agree such a ...
Fortnite
How to get the Ice Spice skin in Fortnite
Syed Mujtaba Naqvi
Are you ready to add some flair to your Fortnite collection? The much-awaited Ice Spice skin is finally making its debut, and players are excited to snag this iconic outfit. Whether you’re a long-time fan or a new player, this guide will walk you through how to get the Ice Spice skin in Fortnite quickly and easily. Related: How to get the Catty Corner Keycard in Fortnite The Ice Spice ...
Fortnite
Fortnite leaks hint at exciting new POI in Chapter 6
Syed Mujtaba Naqvi
Fortnite fans have something new to look forward to as leaks about Chapter 6 are already making waves. Early information hints at a brand-new POI (Point of interest) in Chapter 6, that promises to shake up the in-game map and bring fresh challenges for players. Moreover, Chapter 6 expected to launch in early December. Certainly, the hype is building around potential changes, new features, and unexpected surprises from Epic Games. ...
Fortnite
Leaks reveal new cat-like animals in Fortnite Chapter 6 Season 1
Syed Mujtaba Naqvi
Fortnite Chapter 6 Season 1 is almost here, and leaks are giving fans a sneak peek into what they can expect. One of the most exciting rumors hints at the arrival of new cat-like animals in the game. While Fortnite is no stranger to wild creatures, this potential addition could bring an entirely new dynamic to gameplay. Here’s everything the leaks suggest about these upcoming feline creatures and what they ...
