Fortnite star Ninja announces launch date for Time In Adidas shoes

By Olivia Richman


Dec 23, 2019

Reading time: 2 min

Looking for some kicks to match your Ninja headband? You’re in luck.

On December 31, Adidas is launching a line of sneakers in collaboration with Fortnite phenomenon Tyler “Ninja” Blevins. 

The old school design sports Ninja’s signature blue and gold color scheme, although in a far more understated way this time around. Ninja’s logo is on the inside of the left shoe, while the right side shoe says “Time In” on the inside. This is the catchphrase for Ninja’s partnership with the sneaker brand. 

The fresh kicks will be available on the Adidas website at 7 a.m. PST. Snag a pair for $150 for an adult size, or $120 for youths. 

Ninja announced the shoe design on Twitter earlier this week, calling them Time In Night Joggers. 

“So excited to share what I’ve been working on for my first drop with Adidas,” he gushed. 

The shoes have been in the works since Ninja first revealed his multiyear partnership with Adidas in August. On August 27, Ninja dropped a YouTube video teasing the new collaboration. 

“Time is our most valuable currency. Whether we measure mastery with beats, brushstrokes or battle royale wins, there’s a common thread: the work it takes to be ready for your moment is put in before that moment appears. There’s no coincidwence, no mistakes, only preparation. The price of excellence is sacrifice. Before your craft pays you anything in return, you invested in it and decided your dreams were worth chasing,” Ninja said. 

The Mixer streamer went on to explain that partnering with Adidas was a chance to “join a family that celebrates fellow creators at the top of their game.” 

After the initial announcement, no Ninja-themed merch was readily available for fans, but Ninja made sure to wear Adidas gear regularly in his streams. An Adidas sweatshirt can even be seen in his infamous video revealing his move to Mixer. 

Adidas is not the first partnership for Ninja, who also has his own book and toy line, which mainly consists of figurines. Ninja is still partnered with Samsung, recently promoting the Galaxy S10. He also has a Red Bull sponsorship. 

With a such a huge following in the gaming and esports communities, it’s no surprise that more and more brands want to collaborate with Ninja. He’s currently the largest streamer on Mixer, with over 2.7 million followers. His total daily followers and video views continue to grow daily, proving that Mixer might not just be a passing fad.