Team Liquid signs new and exclusive deal with Twitch
Team Liquid has announced that Twitch as the esports organization’s sponsorship sales partner. The team called the partnership “their most ambitious crossover” yet.
The multi-year sponsorship sales agreement involves Twitch working with brands to create unique partnerships with Team Liquid. The streaming service will help brands enter the pro gaming industry through partnerships with the esports giant. This is the first time Twitch has signed a direct managing deal with another organization.
The partnership comes after an eight-year exclusive streaming deal between Team Liquid and Twitch.
“They have one of the most winning records in history,” said Twitch sponsorship boss Kristen Salvatore. “Working with a seasoned brand like Team Liquid offers commercial brands the perfect opportunity to reach a savvy audience with relevant, high-quality content.”
Twitch’s official press release stated that the streaming platform will now offer “one-stop access to Team Liquid.”
As Team Liquid looks to build a stronger community, CEO Steve Arhancet said the deal with Twitch will support that goal.
“Twitch’s unrivalled network and expertise makes them the perfect partner to help us reach even more brands that share our vision,” he said.
Twitch has been picking up the pace when it comes to its involvement in esports, including an exclusive streaming
partnership
with Fnatic. These types of partnerships include exclusive content and streamed events.
Twitch has also been instrumental in shaping Fortnite streamer Richard “Ninja” Blevins’ esports career, including the
controversial ads
Twitch ran for Ninja’s New Years stream on other creator’s channels.
Despite some missteps, it’s clear that Twitch has been looking to have a larger presence in the esports industry. This partnership with Team Liquid speaks to that effort.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
View full profile
Read Also
Esports Betting
Hawnha Life Esports vs KT Rolster LCK Season Rounds 1-2: Best betting odds and picks
Hannan Mundia
2026 LCK Season Rounds 1-2’s seventh week is nearing its conclusion, with HLE and KT Rolster battling for a chance to get a better start at Road to MSI. Hanwha Life Esports has been absolutely dominating this LCK season, comfortably winning against powerhouse teams such as T1 and Gen.G. Still KT Rolster is hot on the team’s trail and will want to give it everything to attempt an upset. The ...
Esports Betting
Gen.G vs T1 2026 LCK Season Rounds 1-2: Best odds and picks
Hannan Mundia
With Road to MSI approaching, Gen.G and T1 will meet on the big stage one more time in this LCK split for a better starting position in the upcoming play-in stage. T1 and Gen.G are both neck and neck in the current LCK split’s rankings. Both teams have put up good fights against strong opponents, but the winner in this match will get a major boost in the standings. Gen.G ...
Twitch
Jynxzi’s LoL Tournament — Date, format and streamer details
Khizar Mundia
Nicholas ”Jynxzi” Stewart is hosting a LoL tournament, and we now know all the key details, including when it will happen, the format, and a list of many competing participants. Jynxzi may be most known for his grinding of Tom Clancy’s Rainbow Six: Siege, but the streamer has come a long way since then. He boasts a massive fan following that consistently watches his content, and Jynxzi recently started to ...
Twitch
Who is Masterchef’s Twitch streamer iGumdrop?
Hannan Mundia
The Twitch streamer iGumdrop put herself on the global stage by becoming a contestant on MasterChef Season 16, leading to an all-time level of popularity and name recognition online — but who exactly is she? Behind the cooking skills and culinary prowess is a personality who has built up a loyal following for her gaming content. Despite having 325k followers on Twitch, her big break has come in MasterChef Season ...
Counter-Strike
This is everything to know about the AT&T Annihilator Cup 2026
Khizar Mundia
The sixth edition of the AT&T Annihilator Cup is almost here, with dates, matchups and teams all now officially confirmed. The AT&T Annihilator Cup 2026 is a multi-week esports tournament where teams made up of content creators will battle each other across multiple games. Each round will be held once a week, with a different title being played each time. Team performances will determine the points, and each game will ...
League of Legends
Playing League of Legends can improve brain function, study finds
Khizar Mundia
If you have ever found yourself having to defend the countless you spend gaming online then you may now have a ready-made excuse — researchers have just revealed that video games can improve brain function. A team from the University of Electronic Science and Technology of China conducted a study comparing League of Legends with Legends of the Three Kingdoms. The study found both improved brain function, with League of ...
League of Legends
Jynxzi gets LoL ban, Riot steps in and gives him free creator account
Khizar Mundia
In a surprising turn of events, massively popular streamer Nicholas ”Jynxzi” Stewart faced a League of Legends ban, but Riot Games responded by giving him a creator account. Here’s why Jynxzi was banned in the first place and why Riot decided to show leniency and give him a free account. Jynxzi started his content creation journey in 2019, with a handful of viewers. The streamer consistently created unique content, slowly ...
