Twitch has tried to save face by announcing a 70/30 sub revenue split after many streamers have called to boycott the platform. Now, it looks like the long-awaited 70/30 split is not even relevant to the majority of streamers on Twitch.
For the past few years, content creators have demanded that Twitch change its 50/50 sub revenue split to
70/30 in favor of streamers. Giving up 50% of subscriber-based income has been a major source of controversy and concern for many streamers both large and small.
Then the streaming platform also announced that it planned to limit branded content, which would further disrupt streamer income. This change led to many streamers
calling for a Twitch boycott
and saw many large streamers finally make a
move to competing platforms
like Kick.
To save face, Twitch tweeted that it was going to give streamers their demanded 70/30 sub revenue split. But there are a a few catches.
Most streamers won’t get 70/30 sub split on Twitch
The 70/30 sub revenue split is for streamers that qualify for the
Partner Plus program. But even streamers that meet those minimum requirements will only get paid out once they pass $100,000 in revenue, causing some initial backlash.
But now it’s looking like most streamers won’t even qualify to begin with.
According to Stream Charts, only about 1,066 Twitch streamers can access Partner Plus and take advantage of the 70/30 sub split. That’s because only 2.5% of active Twitch Partners have over 350 monthly subscribers for multiple months in a row.
This means that most Twitch streamers will still have to do the 50/50 sub revenue split. With one of the worst splits of all streaming platforms as well as many other unpopular decisions that impact streamer income, it won’t be a surprise to see other streamers — big and small — leave Twitch come July.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
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