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Twitch finally agrees to 70/30 sub split but it may be too late

By Olivia Richman

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Jun 15, 2023

Reading time: 2 min

Twitch has revealed that its finally giving into streamers’ demands for a 70/30 sub revenue split. But there’s a big twist.

Twitch has been consistently under fire the past few years for inconsistent bans and rulings, unpopular regulations, and taking 50% of streamers’ sub-related income. It all became even worse when Twitch stated there would be big changes to branded content that seemed to greatly harm content creators’ sponsor-related income.

As a result, a lot of streamers are claiming that they want to boycott Twitch. Many are claiming they will move to Kick or YouTube. Kick actually has a revenue split that gives streamers 95% of the revenue they earn from subscriptions.

In an attempt to keep their biggest streamers, Twitch has now announced that it will offer the 70/30 revenue split streamers have been demanding.

How to get the 70/30 sub split on Twitch

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The 70/30 sub revenue split is part of Twitch’s updated Partner Plus program. But it’s unfortunately not that straightforward.

In an official blog post, Twitch stated that the Partner Plus program will launch on October 1, 2023. This includes the 70/30 revenue split for streamers who meet the necessary criteria, which includes at least 350 paid subscriptions for three months. Once you do this, you will be automatically enrolled in the Partner Plus program for 12 months.

But Twitch explained that you will only get paid out until you earn $100,000 in revenue.

“Our focus has always been on inspiring, growing, and sustaining Twitch streamers all around the world. We hope this new program demonstrates that commitment,” Twitch wrote.

Streamers have reacted negatively to the update, feeling like the streaming platform is just “backtracking” after all of the backlash. Others accused Twitch of copying its competitors but not even offering something as good.

Only time will tell what will happen with Twitch’s biggest creators. It’s unclear if a boycott is still being planned and if influencers are planning to leave Twitch for good after its latest mistakes.