It was big news when Twitch streamer Sykkuno
announced he was leaving his community for YouTube. After days of emotional streams with other big content creators, Sykkuno revealed on May 2 that he was going to be streaming exclusively on YouTube moving forward.
Sykkuno had 4 million followers on Twitch at the time of his announcement. He was also regularly streaming with Imane “Pokimane” Anys and other big streamers on Twitch. So what brought about the change? Sykkuno hasn’t revealed his exact reasons but it’s may be due to a hefty exclusivity contract on YouTube, something that
Twitch may not be offering to streamers in the near future.
Ludwig “Ludwig” Ahgren is no stranger to the process himself. After becoming one of the most-subbed Twitch streamers of all time, Ludwig decided to move exclusively to YouTube. Ludwig has expressed frustrations with the platform since, and decided to discuss Sykkuno’s decision during a recent stream.
Ludwig discusses Sykkuno move to YouTube
Ludwig decided to discuss Sykkuno’s decision on May 3, saying there are pros and cons to both platforms. Ludwig ultimately felt that Sykkuno was a streamer who would thrive on YouTube due to his friendships with YouTube Queen Rachell “Valkyrae” Hofstetter and himself.
Ludwig has now been streaming on YouTube for five months. He decided to go into the decision to switch from Twitch to YouTube, explaining that the average viewership doesn’t “really matter” on either platform. The important part for big content creators like Ludwig and Sykkuno is the ability to get “a lot of viewers,” Ludwig said. Unfortunately for those exclusive to YouTube, this is easier on Twitch.
While streaming viewership is lower on YouTube for most streamers, video views are often much more successful on YouTube. Ludwig noticed that his YouTube video viewership has gone up ever since he switched to the new platform.
“I’ve developed a bit of a system where I’ll upload a video after a stream ends and push everyone there. Oftentimes, there will be 10,000 views in under a minute. Since they are going from the same site to the same site, it pushes it a lot more,” Ludwig explained.
Ludwig added that he believes Sykkuno will find success on Twitch as well. His gaming content and loyal fanbase will ensure that he pulls in viewership on his streams and videos.
“I think Sykkuno made a really good decision and I’m excited for him to be on YouTube,” Ludwig said.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
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