LGD Gaming gets put on blast by fans for strange new logo

Steven Rondina Published 09/12/2019

LGD Gaming is 10 years old now.

The organization is commemorating the occasion in a number of different ways including giveaways and some highlights of the team’s history. The most recognizable part of LGD’s birthday festivities has been the reveal of a new logo that leaves behind its enduring but bland former lettering in favor of something more stylized.

The new logo was revealed on Twitter and was quickly proliferated across social media. As is almost always the case with rebrandings, fan response was resoundingly negative.

“Ummm, do LGD Gaming need to take advice from Virtus.pro,” asked Dota 2 caster Toby “Tobiwan” Dawson, a reference to Virtus.pro’s popular new look for The International 2019.

“Am I the only one who sees the man with hands up?” questioned one fan on Twitter.

Worst of all were a number of debates regarding what the stylized lettering in the logo actually looks like. Fans stated that the logos actually read “Gaming LGJ” or even “Gaming UGJ” rather than “LGD Gaming.”

Fans are already clamoring for a return to the more familiar red LGD Gaming logo that has most recently been in use.

That said, LGD’s rebrand is far from the worst seen in esports.

LGD Gaming new logo still better than most

Rebranding is difficult in any industry. Recognizable brands like the Gap and Mastercard have rolled out new logos and quickly reverted back after poor reception from customers. Tropicana did the same, but only after dropping its iconic “orange with a straw” logo led to a steep decline in sales.

With many esports brands starting as grassroots endeavors and transforming into multi-million dollar companies, it’s no surprise that the industry has seen more than a few notable rebrands in recent years. Some, like ESL’s move from its traditional black and baby blue color scheme to the neon green and yellow of today, have turned out fairly well. The vast majority have been poorly received, however.

Earlier this year, Complexity Gaming shed its enduring colors and hurricane logo in favor of a look inspired by the Dallas Cowboys, the football organization it shares an ownership group with. This was followed by NRG Esports rolling out a new logo and color scheme. Both of these rebrandings were poorly received by fans.

The rebranding isn’t popular and it certainly comes at an inopportune time as LGD Gaming’s Dota 2 team hit a rough patch that saw it lose in the open qualifiers to the DreamLeague

Steven Rondina

About Steven Rondina

Steven Rondina is a true lifelong gamer. His earliest memories are of playing video games, and he has continued playing them throughout his life with no plans to stop any time soon. Steven’s favorite franchises in gaming include Pokemon, Dark Souls, and Counter-Strike. He has previously published with Bleacher Report and other gaming outlets.

View full profile

Read Also

Dota 2

Oddin.gg’s head of risk helps explain how alleged match fixing during Dota 2 at EWC was flagged Michael Hassall The Dota 2 competition at The Esports World Cup 2026 was shaken to its core during the Survival Stage earlier in the week when Southeast Asian-backed, South American team PTime (better known as PlayTime) were removed from the event citing “integrity concerns.” While the case is still ongoing, and none of the accused confirmed to be guilty, one of the biggest questions behind the incident was just how these concerns ...

Dota 2

PTime removed from Dota 2 at EWC 26 as ESIC investigates coach and captain Michael Hassall Filipino organization PlayTime Esports has been removed from the Esports World Cup 2026 Dota 2 competition following an intervention by the Esports Integrity Commission (ESIC) and a ruling by the Esports Foundation and EWC. Following a postponement of the PTime vs. Vici Gaming Survival Stage matchup on July 14, ESIC announced that it was actively investigating two members of the South American-based PTime organization, Team Captain Gonzalo "DarkMago" Herrera and ...

Esports Betting

Here’s the complete Esports World Cup (EWC) 2026 schedule Hannan Mundia The Esports World Cup (EWC) 2026 has finally arrived, and here’s the complete schedule for the event to ensure you don’t miss anything. While it isn’t exactly the newest name in the esports scene, the EWC has quickly become a leading event for esports fans worldwide. It brings together professional players and fans from various games, combining them into one long event that everyone can enjoy. 2026’s Esports World Cup ...

Dota 2

Dota 2 at the EWC 2026 preview, details, predictions, and more Michael Hassall A titanic 24 teams are set to compete in Dota 2 at the Esports World Cup 2025 in one of the largest events of the competitive season. These two dozen organizations are set to take over the Paris Convention Center, filling it with top-tier competitive Dota 2 action. With a $2,000,000 USD prize pool, the largest on the Dota 2 calendar, there’s everything to play for in the final major ...

Dota 2

Top Dota 2 combos to boost your MMR fast Wasif Ahmed Dota 2 is a complex and interesting game that requires skill, strategy and teamwork to be successful. Having said that, one of the best ways to improve your MMR is by learning certain Dota 2 combos that have proven themselves over time. It’s worth knowing that there are not that many Dota 2 combos that have survived the test of time because every new patch changes the game’s meta. Nevertheless, ...

Dota 2

Dota 2 temporarily deletes popular hero before launching huge Dark Carnival update Michael Hassall If you were an Axe player in Dota 2 earlier this week, you’d have found yourself out of luck when you tried to pick the stalwart Oglodi warrior, as the hero was straight up removed from the game on June 23. The hero was completely missing from All-Pick and his hero model was replaced with a missing poster. Axe couldn’t even be demoed or picked in a custom game for ...

Dota 2

Team Yandex stop the magic, defeating LGD in BLAST Slam VII finals Michael Hassall Team Yandex have defeated LGD Gaming in the grand finals of BLAST Slam VII in a dramatic 3-1 series that saw both teams pushed to the limit, but ultimately Yandex come out on top. Concluding the last major tournament before teams head to the Esports World Cup and The International 2026 next month and in August, Yandex were able to counter the momentum of LGD that had brought them into ...