YouTuber Jimmy “MrBeast” Donaldson has garnered over 104 million subscribers for his over-the-top personality and ridiculous challenges. His most recent video, where he gifts a private island to a subscriber, has over 66 million views.
As MrBeast has become more and more popular over the past decade, he has branched out beyond YouTube to try out new business ventures. One of his most well-known endeavors is MrBeast Burger.
MrBeast Burger is currently available in thousands of cities across the United States. The virtual chain, which was initially only available for delivery out of ghost kitchens, has made over $100 million in revenue since 2020. Now, MrBeast has decided to open his first actual MrBeast Burger restaurant.
MrBeast Burger hosts opening night for first restaurant
MrBeast opened the first ever physical location of his fast food chain in the American Dream mall, located in New Jersey.
The grand opening was September 4, but nobody was prepared for just how many people would show up for the event. 10 minutes before the place opened, MrBeast reported that there were over 10,000 people inside the mall. While MrBeast said he could serve all of the fans at the mall, he warned other people to come back later that night or even the next day. Despite MrBeast’s warning, even more fans showed up to the mall.
“This is crazy. I can’t even hear,” MrBeast said in a follow-up tweet showing the massive crowd that had formed inside the mall.
The estimation wound up being around 20,000 fans crammed into the mall. A lot of the people in line brought signs to get MrBeast’s attention. He waved at the crowd, creating a thunderous cheer.
While the reviews for MrBeast Burger have been mixed in general over the years, the hype over the physical location, and the chance to see MrBeast himself, clearly was enough to get fans packed into the mall for a basic fast food meal.