TSM rebrand to TSM FTX after landmark crypto deal
Team SoloMid has signed a title deal with cryptocurrency exchange platform FTX. The successful multi-game organization has been rebranded as TSM FTX.
Early reports put the value of the agreement at $210 million. The deal will last for at least five years and includes several marketing efforts in addition to the title change.
The announcement comes as Team SoloMid begins expansion efforts into new developing markets. Southeast Asia, South America, and India are some of the fastest-growing regions in esports. TSM FTX will also begin expanding into mobile esports, which are exceedingly popular in those areas of the world.
TSM has also agreed to purchase $1 million worth of FTX’s proprietary cryptocurrency, which will be distributed to players and staff.
What is TSM FTX?
The American organization sponsors players in League of Legends, Valorant, Fortnite, Rainbow 6 Siege, Smash Bros, Apex Legends, chess, and more. TSM also boasts an extensive stream team. FTX is based in Hong Kong but offers its digital service across the globe. FTX also brokered a title deal with the Miami Heat basketball team in April.
Esports title deals have made a resurgence in recent years. Russian sponsor Gambit recently signed a Dota 2 naming deal with French football club AS Monaco. A similar arrangement exists between Chinese organization LGD and Paris Saint-Germain. Last month, Dignitas announced a partnership with digital bank QNTMPAY for its League of Legends Championship Series squad.
Esports and cryptocurrency occupy similar positions in the general market. They are both innovative disruptors that are slowly gaining ground in the mainstream. Now that international offline play has become feasible again, more landmark deals like TSM FTX should be announced in the near future.
Read Also
League of Legends
Here Is What To Expect From the League of Legends Patch 26.17
Ben Boland
It’s less than a week until the release of League of Legends Patch 26.17, and with this patch comes some significant nerfs to popular champions, item adjustments, and targeting roaming supports as mage bottom lanes dominate the meta. While there is plenty to unpack in this week's patch from Riot Games, two champions, Vayne and Xerath, have received the biggest nerfs across the board. Here are some of the biggest ...
League of Legends
Trade on LGD vs Bilibili Gaming at Polymarket — Use Promo Code WINGGPREMAR
Ben Boland
Bilibili Gaming comes into their best-of-three series against LGD Gaming as the overwhelming favorites, with Polymarket traders giving the MSI finalists an 83% implied probability of winning at the time of writing this article. The prediction market doesn’t give LGD much of a chance at all, and with traders backing BLG heavily, it paints a picture of who is most likely to win this series in the LPL Split 3, ...
League of Legends
Which Teams Should Be Panicking Ahead of LoL Worlds 2026?
Ben Boland
The 2026 League of Legends World Championship is fast approaching, with the tournament beginning on 15 October. 19 of the best teams that esports has to offer will do battle in North America for a shot at the Summoner's Cup. For teams like Bilibili Gaming and Hanwha Life Esports, their fates are already sealed without stepping foot on the Rift again, but for the rest of the teams, they will ...
League of Legends
Predictions For Gen.G vs Dplus KIA: Best Value Odds at GGBET
Ben Boland
Two of the more in-form teams in the LCK go head-to-head as Dplus KIA takes on Gen.G on 22 August. Despite the odds leaning more towards a Gen.G win, there are some solid bets to make across the board, not just simply the result. Dplus KIA have shown impressive form throughout the summer and so shouldn’t be discounted in this series. In this preview, we will highlight the best chances to ...
News
The Esports Nations Cup Has Been Postponed to November 2027
Ben Boland
The 2026 Esports Nations Cup has been suspended until 2027. The Esports Foundation announced the delay on August 18, citing ongoing regional uncertainty. The inaugural competition was scheduled to take place in Riyadh, Saudi Arabia, comprising over 100 national teams and featuring 16 different games, including League of Legends. According to the Esports Foundation, this decision follows ongoing developments in the region and consultation with key stakeholders. Moving the event ...
Esports Betting
These Are Our Betting Tips for the League Championship Series Week 4
Ben Boland
The 2026 LCS Summer Split is in full swing, with the eight North American squads all vying for a chance to represent the region at this year's World Championship. With Worlds being on home soil, there is more than just a ticket to Worlds at stake. Each series in the regular season carries weight, as the standings will determine their seeding and potentially their fate in the playoffs. Week four ...
League of Legends
Caps To Be Announced As Third Inductee in the LoL Hall of Legends
Hannan Mundia
After Faker and Uzi were inducted into the Hall of Legends in 2024 and 2025 respectively, the European League of Legends player Caps will be the next to get the same treatment. League of Legends has been a cornerstone in the professional gaming scene for over a decade. In that time, a handful of players have managed to leave their mark for all future fans and fellow players to learn ...
