PSG.LGD to represent Jissbon condoms in bizarre sponsorship

William Davis Published 06/04/2022

PSG.LGD has quietly added a condoms producer to its sponsorship list.

New promotional images have emerged for a partnership between Dota 2 team PSG.LGD and Jissbon condoms. The Chinese sexual wellness brand appears to have sponsored the reigning DPC Major champions based on advertisements featuring the five players. This marks the first time a professional Dota 2 team has been sponsored by a condom company.

The full extent of the Jissbon sponsorship is not yet known, but it will most likely involve logo placement on PSG.LGD uniforms. It is also not clear if this partnership applies to the entire LGD esports organization or solely to the Dota 2 team. The esports crowd is generally young, so it makes sense that such a company would use gaming to promote its products. The image below was reportedly taken from Jissbon’s official Taobao page. 

Jissbon claims to be the leading sexual health and awareness company in China, growing as much as 20% over the last three years. Considering the younger age of the average esports fans, this seems like a good way to appeal to their target audience.

PSG.LGD adds condoms to massive sponsor list

Jissbon condoms joins a growing list of companies partnered with PSG.LGD.

• Betway
• EPOS
• Jissbon
• Monster Energy
• Paris Saint-Germain
• TUMI

PSG.LGD’s biggest sponsor is French football club Paris Saint-Germain. The Dota 2 division signed a landmark title partnership deal in April 2018. Many of LGD’s sponsorships are connected to esports’ role as entertainment for the younger generation. EPOS makes high-end gaming headsets, Monster makes energy drinks, and TUMI makes luggage and bags meant to combine fashion and utility. 

Considering PSG.LGD’s current undefeated record in the Dota Pro Circuit Spring tour, all are likely satisfied with their investment. The team will be the favorite to win the next tour of the season, and is almost a slam dunk to qualify for the first major of the season.

Read Also

Dota 2

Team Yandex stop the magic, defeating LGD in BLAST Slam VII finals Michael Hassall Team Yandex have defeated LGD Gaming in the grand finals of BLAST Slam VII in a dramatic 3-1 series that saw both teams pushed to the limit, but ultimately Yandex come out on top. Concluding the last major tournament before teams head to the Esports World Cup and The International 2026 next month and in August, Yandex were able to counter the momentum of LGD that had brought them into ...

Dota 2

BLAST Slam VII Finals Predictions and Picks – Can LGD make it all the way? Michael Hassall LGD Gaming in the top three of a tournament!? What is this 2021? BLAST Slam VII has been one of the most surprising tournaments of the year, and has capped off the pre-EWC and TI season with some of the most thrilling gameplay we’ve seen in months. And the finals are set to be even more exciting. With just three teams left there’s a lot on the line, from the ...

Dota 2

Easiest Dota 2 Heroes for Beginners – Best Picks to Learn the Game Simon Day We can all agree that Dota 2 is a complex game, but starting with the right heroes can make the learning process much smoother. Choosing one of the best Dota 2 heroes for beginners is key to building your skills and enjoying your matches. That’s why it’s time to explore the heroes that are easy to understand, effective in the game and great for learning the fundamentals. Without going into ...

Dota 2

BLAST Slam VII Playoffs Preview – Visa issues transform the playoff picture Michael Hassall BLAST Slam VII is the last major tournament before teams lock-in and compete at the EWC and The International, and as a result, we’re seeing a tournament with some unique outcomes. With teams seemingly treating this as a last-minute tune-up before the championship clashes of the next two months, a South American team has topped the table and some of the best teams in the world are either without players ...

Dota 2

TI-Champions Tundra Esports exit Dota 2 as roster transfers to 1win Michael Hassall Tundra Esports has revealed it’s leaving Dota 2 after six years and a victory at The International 2022. The UK-based organization has announced its roster will transfer directly to 1win for future events. The announcement, posted on Tundra's socials on June 1, confirms rumors and earlier social posts from 1win which hinted at a new lineup. With the move, however, questions about 1win’s existing EEU roster and attendance at The ...

Dota 2

A full weekend of TI15 tickets will cost you just $280 – If you don’t mind the view Michael Hassall Alongside the team invites for The International 2026, Valve today (May 26) unveiled the pricing and details of how to purchase tickets for TI15, and the price is the lowest in years. For years we’ve seen the price of The International Prize, with a peak of around $700 as a lowest price for a full weekend for both 2023 in Seattle, and 2024 in Copenhagen. But after a fall in ...

Dota 2

Valve has announced the TI15 invites: Here’s why some team names are very different Michael Hassall It’s around three months until The International 2026, TI15, and Valve has just unveiled the direct invites and qualifier invites to the event, but eagle-eyed fans will notice some strange names in the team lists. Valve unveiled the invites in the small hours of the morning on May 26 (late evening on May 25 for their HQ in Bellevue, Washington), detailing the seven direct invites, regional qualifier invites, and some ...