Scalpers have been scrambling to scoop up and resell Pokemon merch for months now, and they’re likely to hit grocery stores next thanks to the upcoming Pokemon Oreos.
The Pokemon x Oreo collaboration has been officially revealed after a September tease, and it’s set to be a unique one. The limited edition Pokemon Oreos will feature pictures of different Pokemon on them. Not only that, but the featured Pokemon have varying degrees of rarity, meaning that the rarest Pokemon oreos may end up being collectibles.
All in all there are 16 different cookies to collect, with the list including:
It is not yet clear how rare each Pokemon cookie is. Odds are that Mew will be the rarest, but this hasn’t been confirmed. It’s also unclear whether people will be able to get a complete collection with one regular-sized box of Oreos or if they will legitimately have to hunt for certain Pokemon in different Oreo boxes.
At a quick glance the Pokemon Oreos don’t actually look much different from regular Oreos. While some limited-edition Oreo collaborations featured unique flavors and colors, the Pokemon x Oreo line only features normally colored, standard-flavor Oreos. Still, with Pokemon booming as it is right now, odds are this collaboration will be a success.
Pokemon cards have become incredibly scarce in the last year thanks to rampant scalping. As soon as a new expansion or promo box launches, people buy up the entire stock at brick-and-mortar stores or use bots to scoop up as many cards as possible from online retailers in hopes of reselling them at a higher price.
The surging popularity of Pokemon cards has been driven by YouTubers and streamers opening Pokemon TCG packs to create content. Though pack opening videos have existed for years, they reached a new level of popularity after Logan Paul opened a first-edition base set box in 2020.
Though the Pokemon x Oreo collab probably won’t end up as bad as certain Pokemon TCG expansion releases, it’s not going to be a surprise if photos of people with shopping carts overflowing with Oreos start popping up on Twitter.
Pokemon Oreos are set to ship on September 13, though they may not be stocked on store shelves until a day or two after. People looking to catch ’em all will need to check things out at their local grocers.