Ninja signs exclusive deal with gaming agency Loaded

Olivia Richman • March 11, 21:22

Fortnite phenomenon Tyler “Ninja” Blevins was recently signed to management firm Loaded.

The firm, which focuses primarily on gaming influencers, also added popular streamers Ben “DrLupo” Lupo and Jack “CouRag” Dunlop to its roster. All three are best known for streaming Fortnite, creating content along the way that cumulatively reached over two billion views across Twitch and YouTube over the last year.

Ninja himself has over 13 million Twitch followers and 21 million YouTube subscribers. The other new signees have also collected quite a following over the years, with DrLupo’s Twitch follower count currently sitting at over three million. CouRage is not far behind with an impressive 1.5 million followers.

Ninja, DrLupo, and CouRag have also recently jumped into wildly successful battle royale game Apex Legends.

Under the multi-year deal, Loaded will continue to manage Ninja’s business partnerships, endorsements, and other areas of the streamer’s business. Loaded founder and CEO Brandon Freytag announced that the agency was happy to continue its relationship with Ninja, as well as signing on two new “rockstar gaming influencers.”

Loaded also currently manages popular streamers Michael “Shroud” Grzesiek and Tim “TimTheTatMan” Betar.

“As more brands, publishers, and advertisers are recognizing the value and engagement power of gaming influencers, Loaded has become the company they’ve worked with to better understand the space and how to effectively communicate to their fan base,” Freytag said.

Loaded was founded by Popdog and launched after a successful $9 million Series A funding round. The gaming focused firm has aided in landing deals with such mainstream big brands as Coca-Cola, Gillette, Samsung, and Activision.

“Big things are coming, and I’m proud to have Loaded by my side on this journey,” Ninja said.

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