MrBeast considers Kick stream as a protest against Twitch

Jun 7, 2023

Reading time: 2 min

Jimmy “MrBeast” Donaldson is not even a gaming streamer, but he wants to stream on Kick “out of spite” against Twitch.

When we think of the biggest content creator in the world, our minds instinctively gravitate toward MrBeast. The content king likes to stick to YouTube challenge videos, but he’s now eyeing the streaming world. However, his reason is entirely different.

Twitch recently rocked the gaming ecosystem with a new TOS, restricting streamers from putting on-stream brand overlays bigger than 3% of screen size. The same rules also prohibit directly inserting video ads, audio, and banners into streams. The changes have prompted a severe backlash from the Twitch community, including YouTuber MrBeast.

Taking to Twitter, MrBeast expressed his disappointment regarding the new TOS, pointing at the possibility of Kick stream.

Hey @Twitch how about instead of handicapping what creators make, you help them make more? Seems more logical.
— MrBeast (@MrBeast) June 6, 2023

Will MrBeast stream on Kick?

MrBeast recently flirted with the idea of live streaming but on YouTube. Now that he has a solid reason, a Kick stream isn’t completely out of the question.

The content creator is standing shoulder to shoulder with Twitch streamers, hinting at a protest. After bashing Twitch, MrBeast followed the platform’s rival Kick and said he might stream there, just “out of spite.” The tweet has now been deleted.

“This is the funniest thing I’ve seen all year. I’m not even a Twitch streamer, and now I want to stream on a competitor just to spite them for you guys. If YouTube pulled this s—, I’d lose my mind,” he said.

If MrBeast does stream on Kick, it’d surely be some protest, considering his popularity and how this is exactly what Kick needs right now. But it remains to be seen if his plan actually comes to fruition, considering Twitch has apologized for “confusing language.”

In any case, the new Twitch guidelines were the last straw in a platform already losing creators to Rumble and Kick every day. It remains to be seen that Amazon-owned streaming service does damage control, but so far, Kick seems to benefit from it the most.