LCS teams with Game of Thrones prequel House of the Dragon

Steven Rondina Published 21/07/2022

The LCS is set for an interesting partnership with HBO Max to promote upcoming Game of Thrones prequel House of the Dragon.

More than any other esport, League of Legends has been able to attract non-endemic brands to sponsor its events. The latest example of this is HBO plugging upcoming dark fantasy series House of the Dragon on LoL’s esports North American programming.

Starting with week five of the 2022 LCS Summer Split, the LCS will have “unique elements and branding to coincide with the House of the Dragon full trailer release.” Included in this are extra branded visual elements surrounding the Dragon Soul, which will likely tie into the key dragons revealed in the show.

The partnership will run through late August in the LCS playoffs. The mid lane will be adorned with Targaryen dragon banners in honor of the family at the center of the new show.

What is House of the Dragon from the LCS?

House of the Dragon is a new show set in the world of Game of Thrones, a TV series based on the A Song of Ice and Fire novels by George R. R. Martin. 

Game of Thrones follows a number of key figures in a devastating civil war within the land of Westeros. The series opens roughly 15 years after the end of a different civil war that ended with an alliance overthrowing the long-reigning Targaryen dynasty. The Targaryen family enjoyed a lasting reign on the throne of Westeros in large part thanks to their ability to command dragons, but this power was squandered over time.

New LCS partner House of the Dragon is set 200 years before any of these events and follows a war of succession within the Targaryen family, referred to as the Dance of the Dragons. The series follows various members of the Targaryen family as they vie for a place on the throne. It will also include other significant figures within the lore of A Song of Ice and Fire as well as ancestors of major characters.

House of the Dragon will start airing on August 21, 2022. For exact timing, check out the HBO schedule.

Steven Rondina

About Steven Rondina

Steven Rondina is a true lifelong gamer. His earliest memories are of playing video games, and he has continued playing them throughout his life with no plans to stop any time soon. Steven’s favorite franchises in gaming include Pokemon, Dark Souls, and Counter-Strike. He has previously published with Bleacher Report and other gaming outlets.

View full profile

Read Also

Esports Betting

League of Legends Classic will be back in 2026, here’s what we know Wasif Ahmed Riot has announced that League Classic will come out in Season 3 of 2026, as a game mode. League Classic is “old League of Legends”, the ability to play the game on a specific patch from over a decade ago. How much information do we have? What is League Classic, when will League Classic release, and what patch will it be for? Ever wanted to rediscover the old version of ...

League of Legends

Karmine Corp vs Team Liquid: Best betting odds and picks for MSI 2026 Hannan Mundia While both Karmine Corp and Team Liquid lost one series each, both teams will have another chance to continue in the 2026 MSI play-in stage to potentially qualify for the bracket stage. Both participating teams got swept by T1 in this MSI stage, bringing them to the third round. Team Liquid’s performance against Deep Cross Gaming was impressive, but does that really mean that it has what it takes to ...

Esports Betting

T1 exposes Karmine Corp with 3-0 win at League of Legends MSI 2026 Wasif Ahmed T1 just beat Karmine Corp 3-0 in the play-in stage of the 2026 Mid-Season Invitational. More importantly, T1 turned KC’s strengths into weaknesses. The bot lane and teamfight prowess that shone in the LEC were no match this time. The match started with Karmine Corp picking a disrespectful draft, blind picking three immobile squishies. Right off the bat, a botched invade put their jungle and bot lane at a disadvantage. ...

League of Legends

KeSPA Cup returns in July 2026 exclusively on Disney+ Hannan Mundia The KeSPA Cup is slated to return sooner than most expected, though its date and exclusive Disney+ partnership raises some questions. The KeSPA Cup is an annual tournament organized directly by the Korea e-Sports Association. While it doesn’t get nearly as much attention as Riot-organized leagues and events, LCK powerhouses still participate in it. 2025’s KeSPA Cup is still fairly fresh since it took place in December. This year’s tournament ...

Esports Betting

Best betting odds and picks for T1 vs Karmine Corp at MSI 2026 Hannan Mundia This year’s MSI is still ongoing, and the next match in the play-in stage is slated to pit T1 against the LEC’s Karmine Corp. Both participating teams absolutely destroyed their respective opponents in this stage’s first round. With two 3-0 scores, both Karmine Corp and T1 have established themselves as powerhouses. However, the level of opposition was clearly different, and that fact may show its face in this match. Tournament: ...

Esports Betting

T1 vs Team Liquid: Best betting odds and picks for MSI 2026 Hannan Mundia The League of Legends Mid-Season Invitational (MSI) 2026 will kick off with T1 facing off against Team Liquid, but will the match really be as one-sided as the betting odds make it out to be? While some didn’t think that the reigning world champions, T1 would make it to this year’s MSI, the team proved many wrong once again. It barely made it to the play-in stage, where Team Liquid ...

Esports Betting

Karmine Corp vs Deep Cross Gaming: Best betting odds and picks for MSI 2026 Wasif Ahmed Karmine Corp goes up against Deep Cross Gaming on the first day of MSI 2026. Obviously, KC is the favorite by a long shot. Does DCG actually stand a chance, though? Can they repeat the achievements of CTBC Flying Oyster who took down KC at First Stand 2025? Tournament: Mid-Season Invitational 2026 Stage: Play-in Game: League of Legends Format: Best-of-five Betting tips: As the second seed from a lower region, ...