Kamala Harris campaigns in Fortnite with a new map

In a strategic move to connect with younger voters, Kamala Harris’s 2024 presidential campaign has launched a map in Fortnite called Freedom Town, USA. The Harris campaign hopes to engage the youth demographic—a group known for lower voter turnout. This interactive experience invites players to explore a digital town filled with themes of freedom and democracy. From the visuals and experience the map is designed with a clear objective of encouraging voting. As unconventional campaign methods gain traction, the Harris-Walz team joins a growing trend of political engagement through gaming.

• Related: Fortnite: Sabrina Carpenter’s Espresso emote returns
  

By Kamala Harris and her campaign, the Fortnite map allows users to immerse themselves in a vibrant, virtual setting that promotes democratic values. For those curious, players can access the map with code 7331-5536-6547. The campaign encourages players to explore a wide array of visuals, including a large Statue of Liberty symbolizing freedom. According to campaign sources, the map was designed to inspire young people to feel more connected to civic duties.

Unlike traditional campaigning, this approach aims to bring political engagement into a setting familiar to millions of young players. By providing players a space for exploration and reflection on core democratic values, the campaign hopes to spark interest in voting among an often-disengaged demographic.

Creative outreach and cultural appeal

The Harris-Walz campaign has backed Freedom Town with an energetic launch trailer, featuring “Neva Play” by Megan Thee Stallion and BTS’s RM. This musical choice resonates with younger audiences and aligns with the campaign’s goal to creatively communicate their message. Furthermore, the Kamala Harris campaign enlisted popular Fortnite content creators, to promote Freedom Town.

Kamala Harris and her team is no stranger to using online platforms for political outreach. Recently, U.S. Representative Alexandria Ocasio-Cortez and vice presidential candidate Gov. Tim Walz also engaged with audiences by playing Madden NFL 25 on Twitch. This adaptability demonstrates the campaign’s commitment to breaking traditional barriers and connecting with younger citizens on their terms.

With the presidential election set for November 5, efforts like Freedom Town could influence youth voter turnout. Campaigning in virtual worlds shows how modern politics is adapting to digital culture. These campaigns are reaching voters in spaces where they feel most engaged. As Freedom Town becomes a long-term fixture in Fortnite, its success could signal a future where gaming and civic duty go hand-in-hand.