Kai Cenat

Kai Cenat reacts to claim that he’s “bad marketing” for Twitch

By Olivia Richman


Aug 31, 2022

Reading time: 2 min

Twitch faced some backlash earlier this month when the site didn’t acknowledge streamer Kai Cenat for reaching 60,000 subscribers. After some content creators pointed out a possible reason why, Cenat decided to respond himself.

Cenat made waves after becoming the second-most subbed streamer on Twitch, following behind only star streamer Felix “xQc” Lengyel. YouTube prankster Kai Cenat has been swiftly growing on Twitch thanks to his over-the-top personality, but some are blaming that exact reason for Twitch’s decision to not recognize Cenat’s rise to the top.

Controversial fighting game personality Dalauan “Low Tier God” Sparrow recently discussed a theory as to why Cenat wasn’t given the same love other streamers on Twitch get, sparking backlash from Cenat himself.

Low Tier God alleges reason Twitch won’t recognize Kai Cenat

Kai Cenat was the fourth-most-watched channel on Twitch in August, but Twitch has not specifically promoted the streamer. This has led to many strong reactions from the streaming community, with World of Warcraft legend Asmongold even accusing the platform of racism.

But Low Tier God has another theory.

In a YouTube video about the situation, Low Tier God discussed Jidon “JiDion” Adams’ speculation that Twitch is racist, calling him “salty” about getting permanently banned from the streaming platform for harassing Imane “Pokimane” Anys.

Low Tier God accused JiDion of using the “black pandering card,” clearly not agreeing that Twitch favored female content creators over black creators. He then touched upon the claims that Twitch didn’t celebrate Cenat due to his identity.


Low Tier God made it evident that he felt Twitch had legitimate reasons for not promoting Cenat’s stream.

“It’s bad marketing. When you go in the stream, the n-word is said a million freakin’ times,” Low Tier God said.

This apparently didn’t sit right with Cenat, who started screaming the n-word back at Low Tier God. Twitch has recently made its stance on the word clear on Twitter, stating that it’s not allowed when used for “hate or harassment.” While it’s allowed to be used in other cases, it may not be considered the most appropriate language for its front page.

For now, Twitch has continued not to acknowledge Cenat on its front page or otherwise. And on his end, it doesn’t seem that Kai Cenat is going to change his behavior or language any time soon.