Hershey’s might be threatened by MrBeast Festables chocolate

Hershey’s may be threatened by Jimmy “MrBeast” Donaldson’s Feastables chocolate bar line.

MrBeast is known for his massive presence on YouTube, where he creates larger-than-life videos that change lives. But he has also used his giant net worth for a variety of other endeavors, including his fast food restaurant and Feastables chocolate bars.

While MrBeast has since announced that he’s probably moving away from his burger business, it seems like Feastables may be just getting started, and Hershey’s is taking notice.

MrBeast reveals friend was in a Hershey’s taste test

Earlier today, MrBeast tweeted that his friend was “randomly selected” to be in a blind taste test hosted by Hershey’s. In the taste test, his friend had to rate Hershey’s and Feastables bars.

My friend was randomly selected by Hershey to be in a blind taste test and the whole study was him trying Feastables then Hershey’s and rating them lol

— MrBeast (@MrBeast) July 13, 2023

According to MrBeast, his friend was on vacation with his wife and went inside Hershey’s headquarters. They allegedly were picked at random to do the tasting test and fill out a survey. The survey asked his friend what brands of chocolate he knew and then did a “blind” tasting of Hershey’s and Feastables, asking him about their taste and quality.

While it’s ultimately unclear why MrBeast’s friend was picked to do this test, it’s definitely interesting to note that Hershey’s has taken notice of Feastables. In fact, the big brand may even be scared of the YouTuber’s bars, thanks to his popularity.

In the past, MrBeast asked fans to help him make his candy bar displays look nicer. This caused a bit of an uproar but hasn’t stopped his fans from having unwavering loyalty to the YouTuber and his chocolate.