Evil Geniuses unveils another new logo after fans decry 2019 rebrand

Steven Rondina Published 20/05/2020

Evil Geniuses has a new look. Again. 

The enduring organization has unveiled a new logo that stands as a modernized take on its classic “EG” crest. The letters are a bit easier to decipher than the original, with an extra flair that conjures up the image of a hurricane.

“Iconic. Inclusive. Innovative. Our new Crest pays homage to those who shaped EG’s legacy and serves as inspiration for our players and the esports industry as a whole,” Evil Geniuses said on social media.

Alongside the new logo was the reveal of new jerseys for players.

Response to the new logo was mixed, which is still a win for any esports organization when it comes to rebranding. Fans have very rarely met any shakeup to a team’s logo or even colors with positivity, with Virtus.pro and NRG Esports taking huge backlash at the time of their own respective rebranding efforts. Evil Geniuses took possibly the biggest hit of all last year, when it unveiled a new logo.

That look was ultimately short-lived, with this new look set to be the standard for Evil Geniuses moving forward.

Evil Geniuses’ new look better than 2019 rebrand

Despite having a long history in classic esports titles such as Counter-Strike and Starcraft, the organization’s visibility has fallen precipitously over the last few years to the point where its only notable competitors were a few fighting game players and its Dota 2 team.

Evil Geniuses underwent major renovations in late 2019, looking to recapture its former glory. The team was shaken up on the business end, which was followed by returns to Counter-Strike and League of legends through the acquisitions of the NRG Esports Counter-Strike: Global Offensive roster and the LCS franchise spot of Echo Fox. To mark this new era, Evil Geniuses underwent a bit of a rebranding, to a resoundingly negative results.

The classic crest was dropped in favor of a new logo with stylized text, which was met with immediate backlash. The negativity was so overwhelming that Evil Geniuses COO Phillip Aram took to Twitter to discuss the matter at length with fans.

“You, and all our fans who hold their own part of EG in their hearts, felt a lot of anguish when we rolled out something that took you by surprise in a way that had everything to do with what was missing and not what was unveiled,” Aram said at the time.

Steven Rondina

About Steven Rondina

Steven Rondina is a true lifelong gamer. His earliest memories are of playing video games, and he has continued playing them throughout his life with no plans to stop any time soon. Steven’s favorite franchises in gaming include Pokemon, Dark Souls, and Counter-Strike. He has previously published with Bleacher Report and other gaming outlets.

View full profile

Read Also

Dota 2

Oddin.gg’s head of risk helps explain how alleged match fixing during Dota 2 at EWC was flagged Michael Hassall The Dota 2 competition at The Esports World Cup 2026 was shaken to its core during the Survival Stage earlier in the week when Southeast Asian-backed, South American team PTime (better known as PlayTime) were removed from the event citing “integrity concerns.” While the case is still ongoing, and none of the accused confirmed to be guilty, one of the biggest questions behind the incident was just how these concerns ...

Dota 2

PTime removed from Dota 2 at EWC 26 as ESIC investigates coach and captain Michael Hassall Filipino organization PlayTime Esports has been removed from the Esports World Cup 2026 Dota 2 competition following an intervention by the Esports Integrity Commission (ESIC) and a ruling by the Esports Foundation and EWC. Following a postponement of the PTime vs. Vici Gaming Survival Stage matchup on July 14, ESIC announced that it was actively investigating two members of the South American-based PTime organization, Team Captain Gonzalo "DarkMago" Herrera and ...

Esports Betting

Here’s the complete Esports World Cup (EWC) 2026 schedule Hannan Mundia The Esports World Cup (EWC) 2026 has finally arrived, and here’s the complete schedule for the event to ensure you don’t miss anything. While it isn’t exactly the newest name in the esports scene, the EWC has quickly become a leading event for esports fans worldwide. It brings together professional players and fans from various games, combining them into one long event that everyone can enjoy. 2026’s Esports World Cup ...

Dota 2

Dota 2 at the EWC 2026 preview, details, predictions, and more Michael Hassall A titanic 24 teams are set to compete in Dota 2 at the Esports World Cup 2025 in one of the largest events of the competitive season. These two dozen organizations are set to take over the Paris Convention Center, filling it with top-tier competitive Dota 2 action. With a $2,000,000 USD prize pool, the largest on the Dota 2 calendar, there’s everything to play for in the final major ...

Dota 2

Top Dota 2 combos to boost your MMR fast Wasif Ahmed Dota 2 is a complex and interesting game that requires skill, strategy and teamwork to be successful. Having said that, one of the best ways to improve your MMR is by learning certain Dota 2 combos that have proven themselves over time. It’s worth knowing that there are not that many Dota 2 combos that have survived the test of time because every new patch changes the game’s meta. Nevertheless, ...

Dota 2

Dota 2 temporarily deletes popular hero before launching huge Dark Carnival update Michael Hassall If you were an Axe player in Dota 2 earlier this week, you’d have found yourself out of luck when you tried to pick the stalwart Oglodi warrior, as the hero was straight up removed from the game on June 23. The hero was completely missing from All-Pick and his hero model was replaced with a missing poster. Axe couldn’t even be demoed or picked in a custom game for ...

Dota 2

Team Yandex stop the magic, defeating LGD in BLAST Slam VII finals Michael Hassall Team Yandex have defeated LGD Gaming in the grand finals of BLAST Slam VII in a dramatic 3-1 series that saw both teams pushed to the limit, but ultimately Yandex come out on top. Concluding the last major tournament before teams head to the Esports World Cup and The International 2026 next month and in August, Yandex were able to counter the momentum of LGD that had brought them into ...