Evil Geniuses unveils another new logo after fans decry 2019 rebrand

Steven Rondina Published 20/05/2020

Evil Geniuses has a new look. Again. 

The enduring organization has unveiled a new logo that stands as a modernized take on its classic “EG” crest. The letters are a bit easier to decipher than the original, with an extra flair that conjures up the image of a hurricane.

“Iconic. Inclusive. Innovative. Our new Crest pays homage to those who shaped EG’s legacy and serves as inspiration for our players and the esports industry as a whole,” Evil Geniuses said on social media.

Alongside the new logo was the reveal of new jerseys for players.

Response to the new logo was mixed, which is still a win for any esports organization when it comes to rebranding. Fans have very rarely met any shakeup to a team’s logo or even colors with positivity, with Virtus.pro and NRG Esports taking huge backlash at the time of their own respective rebranding efforts. Evil Geniuses took possibly the biggest hit of all last year, when it unveiled a new logo.

That look was ultimately short-lived, with this new look set to be the standard for Evil Geniuses moving forward.

Evil Geniuses’ new look better than 2019 rebrand

Despite having a long history in classic esports titles such as Counter-Strike and Starcraft, the organization’s visibility has fallen precipitously over the last few years to the point where its only notable competitors were a few fighting game players and its Dota 2 team.

Evil Geniuses underwent major renovations in late 2019, looking to recapture its former glory. The team was shaken up on the business end, which was followed by returns to Counter-Strike and League of legends through the acquisitions of the NRG Esports Counter-Strike: Global Offensive roster and the LCS franchise spot of Echo Fox. To mark this new era, Evil Geniuses underwent a bit of a rebranding, to a resoundingly negative results.

The classic crest was dropped in favor of a new logo with stylized text, which was met with immediate backlash. The negativity was so overwhelming that Evil Geniuses COO Phillip Aram took to Twitter to discuss the matter at length with fans.

“You, and all our fans who hold their own part of EG in their hearts, felt a lot of anguish when we rolled out something that took you by surprise in a way that had everything to do with what was missing and not what was unveiled,” Aram said at the time.

Steven Rondina

About Steven Rondina

Steven Rondina is a true lifelong gamer. His earliest memories are of playing video games, and he has continued playing them throughout his life with no plans to stop any time soon. Steven’s favorite franchises in gaming include Pokemon, Dark Souls, and Counter-Strike. He has previously published with Bleacher Report and other gaming outlets.

View full profile

Read Also

Dota 2

Team Yandex stop the magic, defeating LGD in BLAST Slam VII finals Michael Hassall Team Yandex have defeated LGD Gaming in the grand finals of BLAST Slam VII in a dramatic 3-1 series that saw both teams pushed to the limit, but ultimately Yandex come out on top. Concluding the last major tournament before teams head to the Esports World Cup and The International 2026 next month and in August, Yandex were able to counter the momentum of LGD that had brought them into ...

Dota 2

BLAST Slam VII Finals Predictions and Picks – Can LGD make it all the way? Michael Hassall LGD Gaming in the top three of a tournament!? What is this 2021? BLAST Slam VII has been one of the most surprising tournaments of the year, and has capped off the pre-EWC and TI season with some of the most thrilling gameplay we’ve seen in months. And the finals are set to be even more exciting. With just three teams left there’s a lot on the line, from the ...

Dota 2

Easiest Dota 2 Heroes for Beginners – Best Picks to Learn the Game Simon Day We can all agree that Dota 2 is a complex game, but starting with the right heroes can make the learning process much smoother. Choosing one of the best Dota 2 heroes for beginners is key to building your skills and enjoying your matches. That’s why it’s time to explore the heroes that are easy to understand, effective in the game and great for learning the fundamentals. Without going into ...

Dota 2

BLAST Slam VII Playoffs Preview – Visa issues transform the playoff picture Michael Hassall BLAST Slam VII is the last major tournament before teams lock-in and compete at the EWC and The International, and as a result, we’re seeing a tournament with some unique outcomes. With teams seemingly treating this as a last-minute tune-up before the championship clashes of the next two months, a South American team has topped the table and some of the best teams in the world are either without players ...

Dota 2

TI-Champions Tundra Esports exit Dota 2 as roster transfers to 1win Michael Hassall Tundra Esports has revealed it’s leaving Dota 2 after six years and a victory at The International 2022. The UK-based organization has announced its roster will transfer directly to 1win for future events. The announcement, posted on Tundra's socials on June 1, confirms rumors and earlier social posts from 1win which hinted at a new lineup. With the move, however, questions about 1win’s existing EEU roster and attendance at The ...

Dota 2

A full weekend of TI15 tickets will cost you just $280 – If you don’t mind the view Michael Hassall Alongside the team invites for The International 2026, Valve today (May 26) unveiled the pricing and details of how to purchase tickets for TI15, and the price is the lowest in years. For years we’ve seen the price of The International Prize, with a peak of around $700 as a lowest price for a full weekend for both 2023 in Seattle, and 2024 in Copenhagen. But after a fall in ...

Dota 2

Valve has announced the TI15 invites: Here’s why some team names are very different Michael Hassall It’s around three months until The International 2026, TI15, and Valve has just unveiled the direct invites and qualifier invites to the event, but eagle-eyed fans will notice some strange names in the team lists. Valve unveiled the invites in the small hours of the morning on May 26 (late evening on May 25 for their HQ in Bellevue, Washington), detailing the seven direct invites, regional qualifier invites, and some ...