AdBlocker software has more than 65 million users worldwide. In addition, 46,2% of internet users admit they are using AdBlockers for various reasons. Ad-blocking software comes in multiple shapes and sizes, but the main goal is to scan specific elements on the page and avoid loading them into view. Depending on the AdBlocker software, some allow users to create or upload their filter list of websites they don’t want to pop up over the internet.
Advertisements pop up all over the place on every website. Music and video streaming services, gaming services, online stores, and browser games all bombard users with ads of all sorts.
Ad blockers might cause some problems for browser gaming. For instance, using an ad blocker while playing games like Roulette online can hide some helpful information from the player. Online casinos often use pop-up banners to share bonus information and promotions. In addition to that, ad blockers might cause more significant issues on online casinos. Registration forms and slot games are usually in other pop-up windows which can be unwittingly disabled by ad blockers.
Ad blockers are an excellent addition for users’ cyber security, but they might affect gaming and shopping sites. Users can conveniently disable ad blockers on specific sites through their front-facing settings, but many users won’t even notice that something is wrong with the site they can’t use properly.
Ad blockers leave small traces of data on the website users visit. With more visited websites, the sample size gets bigger until it is big enough to provide tech companies with usable data to find users specific browsers, personal data and IP addresses. That large amount of data that offers companies user data is called fingerprint in internet terminology. Fingerprints can track users’ activity for months, and can’t be deleted or cleared like cookies or catches. Incognito windows and deleting internet history won’t do much. Fingerprints store information like IP address, language settings, window size, and more.