Need for Speed apologizes for “milkshake brain” and edgy tweets

By Fariha Bhatti


Nov 25, 2022

Reading time: 2 min

Need for Speed Unbound is just days away from release, and it seems that the game’s social media manager is already done with player complaints.

Twitter has become an essential mode of communication between players and game developers. However, not all game companies entertain complaints and concerns, it seems. An “edgy” exchange between a concerned player and social media manager has spread through the internet like wildfire, prompting an apology from the game developer. 

Need for Speed Unbound is releasing soon, but it has already been surrounded by controversy, thanks to a Twitter exchange. The company has apologized, but fans are still figuring out what happened over the past few days. 

Need for Speed social media employee calls a fan “milkshake brain”

Need for Speed

Convincing your clientele to buy the product or answer their concerns is standard for any company or social media employee. But Need for Speed Unbound got “caught up” in the release hype, telling a fan it doesn’t care if they buy the product.

That’s not all. The official social media handle wrapped the exchange in a questionable “milkshake brain” tweet. 

The tweets have now been deleted, but invested gamers saved the screenshots.

The interaction began when a user raised a concern that charging more for three days of early access for Need for Speed Unbound is exploitative. The gaming company responded with a “milkshake brain” tweet that went viral. However, the thread snowballed into a controversy when the social media employee responded with the infamous “I’m not reading all that, sorry that happened to you, or congratulations.” To make it worst. The official handle told the guy to cry about it. 

At that point, even those enjoying the exchange found it borderline offensive and inappropriate. The backlash prompted an apology from Need for Speed Unbound, who promised to do better. 

“We admit we got a bit caught up in the hype for the launch, and some of our recent social media replies crossed the line. To those fans we upset, we apologize. We will do better. See you here next week,” Need for Speed apologized.

Need for Speed Unbound is set to release on November 29. Only then will players see what the hype was all about! 


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