FunPlus Phoenix announces rebrand with a brand new logo

Olivia Richman Published 28/12/2020

FunPlus Phoenix is rebranding once again. 

Chinese League of Legends organization FunPlus Phoenix announced a logo change earlier today. On Twitter, the 2019 World Championship winner explained that the change was an “upgrade” of its brand vision. 

“Our totem phoenix soars from oriental, engraved it’s burning mark rapidly on the letters of FPX. The vision we want to share is the spirit of Faith, Passion, and Xpossibility. Fly Phoenix, Fly,” FPX tweeted. 

FunPlus Phoenix reveals new logo

FunPlus Phoenix tweeted a short clip to reveal their new logo. It showed a phoenix rapidly soaring through the screen. As it zooms past the screen, FunPlus Phoenix’s new logo pops up with the phoenix’s shape integrated into the typography. The simplified logo now has the three letters “FPX” with the shape of a phoenix rushing through them. 

The new logo was immediately met with approval from Cloud9’s social media. But while the North American organization was joined by other fans who couldn’t wait to see the logo on the players’ jerseys, not everyone was an immediate fan of the rebrand. Many expressed that letters are not a logo, apparently wanting a bit more detail or symbolism. 

It’s surprising to see fans reacting so strongly to FunPlus Phoenix’s new logo when the organization has actually rebranded three times now in under a year. The League of Legends community will have to wait and see if FPX’s third attempt at a logo will stick longer than the previous ones. For now, it will be used for all of their franchises and teams, including Valorant and Counter-Strike: Global Offensive in addition to the more renowned League of Legends team. 

Is FunPlus Phoenix in Worlds 2020?

Despite being crowned the champions in 2019, FPX failed to make it to Worlds in 2020. In the 2020 Summer Split of the LPL, the Chinese team found itself in eighth place. The team is most likely looking to rebrand going into the 2021 LPL season to help start fresh with both a newly modified roster and logo. 

Olivia Richman

About Olivia Richman

Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.

View full profile

Read Also

League of Legends

Is Voice Chat Coming to League of Legends in 2026? Ben Boland After a decade of being opposed to it, Riot has finally taken steps to implement voice chat in League of Legends. However, the launch of voice chat in LoL has been delayed as the feature is experiencing setbacks. Here’s a rundown of the situation. Earlier this year, players discovered voice chat-related files on the LoL Player Beta Environment (PBE). Following them, Riot communicated on March 13 that they were now ...

League of Legends

LoL: Europe Shines Against Korea in 2026 As NA Struggles To Keep Pace Ben Boland In 2026, Europe has had its best results against the East in LoL Esports history. While their losses to North America may overshadow their achievements, EU has a winning record against South Korea this year. Meanwhile, NA has the LEC’s number but has its worst head-to-head against the East since 2023 — here I will break down the key statistics that show this. After years of Europe being a shell ...

League of Legends

Which League of Legends Region Will Win 2026 Worlds? Hannan Mundia The League of Legends World Championship is easily the game’s most important annual tournament. The top teams from every major region compete for a chance to win the substantial cash prize and etch their names in League of Legends history. This year will be no different, with the 2026 Worlds coming  beginning on October 15. Teams from multiple regions have already qualified for the tournament, though their performances throughout the ...

Esports Betting

Cloud9 vs LYON LCS Summer Playoffs Upper Bracket: Best Bets and Predictions Ben Boland It’s a great time to be a League of Legends esports bettor with the LCS Summer playoffs heating up. We have Cloud9 looking to slay their playoff demons against LYON, a side that is looking to win their third straight championship. With LYON picking Cloud9 as their opponent, perhaps they are extremely confident they will get the job done, or are they underestimating the boys in blue? Stay tuned as ...

League of Legends

Team Liquid vs FlyQuest: Predictions & Best Bets for the LCS Summer Playoffs Ben Boland With the LCS Summer Playoffs heating up, Team Liquid is looking to make history with a surprise win over FlyQuest this weekend. It would mean TL would be competing at Worlds 2026 on home soil for the first time in the organisation's history. For FlyQuest, this is a chance to progress ahead of schedule with their young squad, getting some valuable reps on the biggest stage esports has to offer. ...

Esports Betting

Gen.G vs HLE: Best betting odds and picks for LCK 2026 grand final Hannan Mundia The 2026 LCK grand final will see HLE challenge Gen.G to determine which team walks away with the first-place prize, giving the winning team a much-needed confidence boost before the World Championship. After every top professional Korean League of Legends team has poured sweat and time, this year’s LCK split is finally about to conclude. The grand final match will be between the powerhouse team Gen.G and the challenging Hanwha ...

Esports Betting

Here Are My Predictions For The Hanwha Life Esports vs T1 LCK Lower Final Ben Boland LCK fans are in for a treat as Hanwha Life Esports and T1 both battle for a ticket to the grand final, where Gen.G awaits. The last time these two met, they tore the house down. I expect more of the same this time in the lower final. Here are the best bets to make on HLE vs T1 in the LCK 2026 Summer Playoffs Lower Final at GG.BET, one ...