Win.gg
News
Coca-Cola becomes official drink of the Overwatch League Coca-Cola becomes official drink of the Overwatch League
Coca-Cola has become the official non-alcoholic beverage of the Overwatch League.
The expansive Coca-Cola deal is the first OWL sponsorship to utilize the game developer’s total control over Overwatch’s intellectual property.
The three-year pact with Activision-Blizzard Esports Leagues gives Coca-Cola exclusive branding opportunities with all of the OWL teams, along with the Overwatch Contenders league, the open division, and the Overwatch World Cup. The company’s drinks will also be served at BlizzCon and at any other Overwatch events where Activision-Blizzard controls the proceedings.
The primary focus will be on Coca-Cola’s classic beverage, but the deal allows for other products to also be featured. Further details regarding how Coca-Cola plans to promote its new rights have yet to be announced.
“When we showed them the data points and what we’re doing at the league level, their perspective became, ‘If we really want to do this the right way, then let’s be a partner of the entire ecosystem,’” said Activision-Blizzard Esports CRO Brandon Snow.
This isn’t the first time Coca-Cola has been involved in the esports industry. The brand also partnered with Riot Games for League of Legends in 2016. They were integrated with EA Sports’ FIFA series in 2017 and 2018, and in FIFA 2018’s story mode, the main character becomes Coca-Cola Zero Sugar’s brand ambassador.
Coca-Cola’s understanding of the value of esports may in part be due to the influence of Activision-Blizzard CEO Bobby Kotick, who served as director for Coca-Cola since 2012.
“The way Coca-Cola can bring sports to life on cans and bottles are marketing dollars that people like us just really can’t put a value against,” Snow said. “It’s wonderful media.”
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
View full profile
Read Also
Big Wins
Here’s a round-up of what Kick gambling streamers won in the second week of July
Hannan Mundia
July has been a month marked by thrilling 2026 World Cup action so far, but it is fair to say that casino streamers have also been very active on Kick, with the second week seeing multiple huge wins. The last seven days were extremely eventful, especially in the online gambling community. Most streamers were busy attempting to win big with their World Cup predictions, though it isn’t a stretch to ...
Twitch
Is Twitch fast-tracking Partner status for Kai Cenat’s Streamer University participants?
Khizar Mundia
Kai Cenat’s Streamer University 2026 is set to be one of the biggest streaming events of the year, and it has already generated plenty of excitement and debate online. The latest discussion centers on reports that some participants may have had their Twitch Partner applications fast-tracked, sparking further speculation that the platform is backing the event. Kai Cenat is one of the most recognizable content creators in the world and ...
Slots
How to play Aliens Among Us, one of the summer’s best slots
Ben Boland
This has been the summer of supposed UFO disclosure. From Steven Spielberg's Disclosure Day movie to the White House's document releases, UFOs — or UAPs as they are now commonly known — are all the rage at the moment. Well enter stage left the Aliens Among Us slot from Hacksaw Gaming, a brand new release that has set the internet ablaze. The Aliens Among Us game launched at all major ...
News
Breaking down the Esports World Cup 2026’s HUGE $75 million USD prize pool
Michael Hassall
In more ways than one the Esports World Cup is the largest esports event on the planet, but by far the most dramatic way is the massive $75 million dollar prize prize pool. Split across 25 events in 24 titles, the individual pools represent some of the largest single payouts in each game. But of course, the $75 million isn’t weighted into a single game, or even just split 25 ...
News
Stake co-founder Eddie Craven praises Plinko — here’s why the casino game is so popular
Khizar Mundia
Stake co-founder Eddie Craven recently showcased the dizzying metrics of the casino game Plinko, highlighting its popularity based on the $70 billion wagered on it since its launch nine years ago. Crypto casino Stake has thousands of casino games, with many being its exclusive Original creations. Stake Plinko is one such Original Stake game that is popular among casino streamers and Eddie Craven recently discussed the game’s impressive growth, showcasing ...
News
World Cup 2026: As we reach the quarter-finals, what do the odds say?
Ben Boland
The 2026 World Cup has delivered one of the most thrilling tournaments in living memory, with the expanded 48-team format widely being praised for the competitive nature of the underdogs — particularly those like Cape Verde making their debut in the competition. July 8 is the first rest day in what has been a breathless opening four weeks, so it is an ideal opportunity to assess the remaining eight teams ...
Kick
Is Adin Ross really retiring from streaming?
Khizar Mundia
Despite being just 25-years-old, Adin Ross is one of the most recognizable and successful streamers in the world. His recent comments have suggested that he may have reached the peak of the industry and is ready to retire already. During a stream, creator Nick “Lacy” Fosco asked Adin Ross about retiring from streaming, and the Kick streamer’s reply has led to lots of speculation. Rumors about Adin Ross retiring from ...
