Win.gg
News
China bans the word “kill” from video games as restrictions continue China bans the word "kill" from video games as restrictions continue
Blood and gore were officially banned from Chinese video games last month. But a recent update sees the Chinese government getting even stricter on violence depicted in video games.
Previous regulations
already required game developers to alter their game before it could be released in China. This included changing in-game blood to a different color to get around anti-blood regulations. But now China has banned anything players might perceive as blood, meaning green blood will no longer cut it.
The State Administration of Press, Publication, Radio, and Television’s new regulations also ban the word “kill” from being used anywhere in games.
On top of banning blood of any color, corpses and skeletons, guts and dismemebered body parts, and the word kill, the country is also exploring the concept of requiring publishers to make their titles positively promote Chinese values and culture.
PUBG distributor Tencent Holdings Limited had to act fast after the mobile version of its popular battle royale was
banned in China. This led to the creation of Game for Peace, a game that pays homeage to the Chinese air force.
In order to keep its millions of Chinese players intact, Tencent was quick to remove blood entirely from this modified version of PUBG. Not only that, but players who run out of health don’t actually die. Instead, they happily wave goodbye.
Global publisher Svend Joscelyne called the changes “hilariously wholesome,” but continued to tweet that he “doesn’t approve of state censorship.”
Still, with a $30 billion video game market, China may have the upperhand in this situation. Players will most likely see more and more games bend to the country’s restrictionsso as not to lose a large chunk of their potential players.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
View full profile
Read Also
Twitch
Kai Cenat Announces He’ll Sue Reggie — Is This the End of Clover Boys?
Khizar Mundia
Popular content group Clover Boys, which is associated with Kai Cenat, may be heading for a breakup after members started leaving following drama between Cenat and Reggie. Reginald “Reggie” Travers made several very public accusations against Kai Cenat and other members of Clover Boys on September 26. Cenat initially stayed away from the drama, but other creators soon began reacting to the controversy online. Reggie then made further serious allegations ...
Esports Betting
WSCI Grand Finals: Solary vs T1 Esports Academy bets and predictions
Wasif Ahmed
After two weeks of competition, the World Star Challengers Invitational reaches its pinnacle as Solary faces T1 Esports Academy in the grand finals of the event. Solary has dominated DN Soopers Challengers in their semifinals, while T1 Academy made quick work of Galions. It’s now a battle at the top between the juggernauts of the LFL and of the LCK Challenger League. Here are our predictions for the WSCI grand ...
News
The Social Reckoning: Will Sequel Live up to the Original?
Zachary Roberts
The Social Reckoning is going to come out next weekend, the long-awaited follow-up to 2010's The Social Network, the Facebook and Mark Zuckerberg biopic. That is largely hailed as a masterpiece and considered one of the best biopics ever. But can the sequel match up? Kalshi traders are not convinced according to the current implied probability at the prediction market. Legacy sequels are hard, especially when the original movie is ...
Twitch
Lacy Turns Off Twitch Ads — Here’s What the Streamer Has To Say
Khizar Mundia
Nick “Lacy” Fosco announced in a recent Twitch stream that he wants his viewers to enjoy his content and is turning off ads from all his future broadcasts. Lacy was last in the limelight when he announced that he was leaving CORE, the streamer organization that was primarily comprising the ex-FaZe boys. He then hosted a gaming marathon with Marlon “Mar3lg” Lundgren Garcia in September, and now Lacy is going ...
Twitch
Dan Clancy Reveals Twitch Uses AI To Link Streamers With Brands
Khizar Mundia
Ad revenue is a major contributor to a streamer’s overall earnings, and Twitch CEO Dan Clancy has explained how the platform is using AI to match brands to creators. Advertising is a major part of Twitch’s business, but the platform also needs to ensure creators meet brands’ suitability criteria. Clancy discussed how Twitch uses AI to identify suitable creators and flag those who don’t match a brand’s requirements during a ...
Twitch
Will Kai Cenat Grow His Twitch Subscribers in the Remainder of 2026?
Khizar Mundia
Twitch streamer Kai Cenat is one of the most popular personalities on the platform, with his number of followers climbing with every new event that he announces. However, his subscriber numbers have been less straightforward. The American went on an unexpected break after shattering Twitch subscriber records with his Mafiathon 3, but eventually returned with Streamer University 2026. The creator did become the most-subscribed Twitch streamer after his return, but ...
Dota 2
Yandex to repeat?: BLAST SLAM VIII preview, predictions, and more
Michael Hassall
If you can believe it, we’re already on the eighth edition of BLAST SLAM, as BLAST SLAM VIII kicks off tomorrow (Sep. 29) pitting 16 of the world’s best Dota 2 teams against each other in what promises to be the first big challenge of this young season. Let’s face it: At PGL Wallachia, we were missing a lot of the heavy hitters. No TI15 champs, no PARIVISION, not BetBoom, ...
