The LCS reveals new rebrand ahead of 2021 season start
Another big rebrand has been revealed just a few days before the 2021 competitive season officially kicks off. This time it’s from the biggest North American league, LCS.
After years under the original LCS logo, the league is taking a turn in 2021 and starting off the year with a completely new look. The most notable change will be the new logo, where the LCS has moved in a completely new direction with a more clean and simple logo. The logo is formed like a diamond, spelling out LCS. Hopefully, this will create a fresh identity around the LCS through unique branding like the LEC has done over the past two seasons.
Up until now, the LCS has stuck to the original logo and brand from when Europe was included in the LCS brand. The European league rebranded for the 2019 season to what fans know as the LEC today. Now it looks like the LCS is finally ready for the next step as well and wants to create its own identity from scratch.
From now on, the LCS’ motto will be “Made by many” and “All for the game,” creating a feeling of unity and inclusion around the league. After big stars like Søren “Bjergsen” Bjerg and Yiliang “Doublelift” Peng have retired this offseason, it’s time for the LCS to look for new branding opportunities and this is the first step in that direction.
The rebrand happened only a few days after the
LCK made similar changes. As the LCK is entering a franchise system in 2021, the league revealed a complete rebrand with a new logo, graphics, and mottos. The same seems to be happening in the LCS, but the information about broadcast graphics is still unknown.
The LCS will officially be back on January 15 when the Lock In tournament kicks off.
When does the LCS 2021 start?
The 2021 LCS season already begins on January 15 with the new Lock In tournament. The tournament runs over two weeks and gives all LCS teams a chance to test out their new rosters before the real spring season begins. The winner of the Lock In tournament will also go home with $150,000. After the Lock In tournament follows the start of the spring season, which is set to begin on February 5.
Which teams play in the LCS?
The 10 teams in the LCS have not changed since the 2020 season, but the rosters will be very different. All teams will be competing in the new LCS format, which includes the Lock In tournament followed up by the spring and summer season so there will be a lot of new stuff to keep an eye on.
The LCS teams for 2021 are:
- Team SoloMid
- Team Liquid
- Cloud9
- 100 Thieves
- FlyQuest
- Golden Guardians
- Immortals
- CLG
- Evil Geniuses
- Dignitas
Read Also
League of Legends
LoL: Europe Shines Against Korea in 2026 As NA Struggles To Keep Pace
Ben Boland
In 2026, Europe has had its best results against the East in LoL Esports history. While their losses to North America may overshadow their achievements, EU has a winning record against South Korea this year. Meanwhile, NA has the LEC’s number but has its worst head-to-head against the East since 2023 — here I will break down the key statistics that show this. After years of Europe being a shell ...
League of Legends
Which League of Legends Region Will Win 2026 Worlds?
Hannan Mundia
The League of Legends World Championship is easily the game’s most important annual tournament. The top teams from every major region compete for a chance to win the substantial cash prize and etch their names in League of Legends history. This year will be no different, with the 2026 Worlds coming beginning on October 15. Teams from multiple regions have already qualified for the tournament, though their performances throughout the ...
Esports Betting
Cloud9 vs LYON LCS Summer Playoffs Upper Bracket: Best Bets and Predictions
Ben Boland
It’s a great time to be a League of Legends esports bettor with the LCS Summer playoffs heating up. We have Cloud9 looking to slay their playoff demons against LYON, a side that is looking to win their third straight championship. With LYON picking Cloud9 as their opponent, perhaps they are extremely confident they will get the job done, or are they underestimating the boys in blue? Stay tuned as ...
League of Legends
Team Liquid vs FlyQuest: Predictions & Best Bets for the LCS Summer Playoffs
Ben Boland
With the LCS Summer Playoffs heating up, Team Liquid is looking to make history with a surprise win over FlyQuest this weekend. It would mean TL would be competing at Worlds 2026 on home soil for the first time in the organisation's history. For FlyQuest, this is a chance to progress ahead of schedule with their young squad, getting some valuable reps on the biggest stage esports has to offer. ...
Esports Betting
Gen.G vs HLE: Best betting odds and picks for LCK 2026 grand final
Hannan Mundia
The 2026 LCK grand final will see HLE challenge Gen.G to determine which team walks away with the first-place prize, giving the winning team a much-needed confidence boost before the World Championship. After every top professional Korean League of Legends team has poured sweat and time, this year’s LCK split is finally about to conclude. The grand final match will be between the powerhouse team Gen.G and the challenging Hanwha ...
Esports Betting
Here Are My Predictions For The Hanwha Life Esports vs T1 LCK Lower Final
Ben Boland
LCK fans are in for a treat as Hanwha Life Esports and T1 both battle for a ticket to the grand final, where Gen.G awaits. The last time these two met, they tore the house down. I expect more of the same this time in the lower final. Here are the best bets to make on HLE vs T1 in the LCK 2026 Summer Playoffs Lower Final at GG.BET, one ...
League of Legends
Riot Games eyes Polymarket and Kalshi for esports sponsorships
Michael Hassall
Riot Games, the creator of League of Legends and VALORANT is reportedly exploring the protentional of sponsorship deals with prediction market operators including Polymarket and Kalshi, as per reports emerging late last night (Sep. 10). First reported by Cecilia D’Anastasio of Bloomberg, Riot has started conversations with the two top prediction market operators, Kalshi and Polymarket, with a view to one or both of them becoming sponsors within Riot Games’ ...
