State Farm Insurance to continue with Riot Games as sponsor
According to multiple
reports, insurance company State Farm has re-signed an expanded sponsorship deal with Riot Games, one that will take the partnership international.
The deal will now also extend through 2021.
The renewed partnership will expand the events that State Farm will be present at, including the LCS, the 2019 League of Legends World Championships, and the League of Legends College Championships. State Farm began its partnership with Riot in 2018.
State Farm has deals with some of the biggest traditional sports leagues in the world, including the NFL and the NBA.
The swift re-signing of State Farm only solidifies Riot’s grasp at the top levels of the esports marketplace. Riot, and by extension League of Legends, have firmly maintained its grasp at the top of viewership charts despite newer games like Fortnite rapidly attracting a younger audience.
League of Legends also has a major sponsorship deal in place with MasterCard.
“This sponsorship has been extended earlier than anticipated as we are both eager to expand and build on our many fan-centric activities up through the 2021 League of Legends World Championships taking place in North America,” Naz Aletaha, head of Riot Games esports partnerships, said.
League of Legends may be an older game, but it’s still seeing growth. The most recent tournament, the 2019 Midseason Invitational, saw massive amounts of viewership. This included a staggering 1.7 million viewer peak during the semifinal match between G2 Esports and SK Telecom T1.
G2 would go on to win the tournament in a 3-0 finals sweep over North American entrant Team Liquid. The event gained a grand total of 30 million plus views across all languages on Twitch.
The 2019 iteration of MSI was a colossal success. League of Legends saw huge viewership numbers through the tournament, which despite its lackluster finish saw some big upsets and high quality games. The future of League of Legends is definitely bright, and companies like State Farm are agreeing with their sponsorship dollars.
Read Also
Esports Betting
MLBB is the most-watched game from the EWC, and it’s hard to see another game beating it
Michael Hassall
The Esports World Cup 2026 has officially passed its midway point and viewership figures for the tournament have surpassed many expectations so far, as per Esports Charts. The viewership tracking site revealed new statistics for the event on Aug. 6, showcasing just how many games had set new records in viewership, including one name leading the way in views: Mobile Legends: Bang Bang. MLBB leads the viewership charts with the ...
League of Legends
LCK 2026 Rounds 3–4 Preview, Schedule, Predictions, and More
Hannan Mundia
2026 LCK Rounds 3-4 are slated to start soon, and this preview highlights the schedule, our expert predictions, and everything else you need to know before watching. The LCK has been upside down recently. Teams that were considered absolute powerhouses are seemingly falling off, while previous underdogs have been causing upset after upset. 2026 LCK Rounds 3-4 are starting soon, and the big question here is which team will reign ...
League of Legends
LEC 2026 Summer split preview, schedule, predictions, and more
Hannan Mundia
The 2026 LEC Summer split will be the deciding split to determine which teams can make it to the World Championship, and this preview aims to highlight everything you need to know about it. It isn’t a stretch to say that the LCK and LCP are the only two competitive League of Legends regions actually pulling their weight currently. The LEC did show potential at the start of the year, ...
League of Legends
How is League of Legends Classic different from the modern version?
Hannan Mundia
League Classic brings the classic League of Legends gameplay and design from when the game first came out, but how is it different from the modern version? The modern League of Legends mode is arguably in its best state in terms of popularity, with a study even reporting that playing LoL can improve brain function. Over a decade of gameplay and multiple marketing tactics by Riot Games have bumped up ...
League of Legends
Best Champions for every role in League of Legends Classic mode
Hannan Mundia
League Classic sees the return of League of Legends Season 3, but which champions were deemed the best during that time? League of Legends has gone through a lot of changes since it first came out. While the map and item-related changes naturally impacted the game's state, so did the many champion nerfs, buffs, and reworks. Multiple champions played completely differently in Season 3 than they do now. Since League ...
Valorant
OBS Game Capture isn’t working on Valorant and League of Legends? Here’s why and how to fix it
Khizar Mundia
Several reports suggest that OBS Game Capture is broken, with Valorant and League of Legends streamers only being able to broadcast a black screen. OBS has responded to the issue, confirming that it exists and also provided a way to fix it. Valorant and League of Legends are two of Riot Games’ most popular titles, and they are being streamed on streaming platforms by creators regularly. On July 21, 2026, ...
League of Legends
Dplus sweeps Karmine Corp to win the 2026 LoL EWC grand final
Hannan Mundia
The League of Legends Esports World Cup 2026 grand final just concluded, where Dplus absolutely swept Karmine Corp to win it all. The League of Legends Esports World Cup may only have been taking place since 2024, but it has already become a key international event for fans and professional players. With a large prize pool and consecutive matches with little delay, fans have a blast seeing their favorite teams ...
