win.gg
Win.gg News Is the Microsoft Activision Blizzard acquisition happening?

Is the Microsoft Activision Blizzard acquisition happening?

Olivia Richman
Olivia Richman Published 13/10/2023
Activision Blizzard

In some good news for Microsoft, the UK Competition and Markets Authority has approved the controversial $69 billion acquisition of Activision Blizzard.

It’s been almost two years of struggling for Microsoft to get the Activision Blizzard acquisition approved. When it was initially announced, competitors and gamers alike felt it might create a monopoly within the gaming industry, giving Microsoft the ability to release Blizzard games like Overwatch and Call of Duty on Xbox and PC only, leaving out PlayStation.

The UK Competition and Markets Authority initially agreed with this viewpoint on the acquisition but has since come around. Is Microsoft finally going to buy Activision Blizzard? Here’s what we know about the deal.

https://www.youtube.com/watch?v=dWwr81cWxeQ

Microsoft Blizzard acquisition sees changes

In order to get the acquisition approved in the UK, Microsoft made some changes to its proposal. This included siphoning off the cloud gaming rights outside the UK to a competitor, stopping Microsoft from completely locking up cloud gaming as the market grows.

This was seen as a lot more fair for competitors and would ensure that there were no hiked up prices down the line.

https://twitter.com/CMAgovUK/status/1712710591008157755?s=20

It’s unclear what exactly will happen next. But if the acquisition does go through, you can definitely expect Microsoft to make some popular games exclusive to the Xbox and PC, including Call of Duty, Halo, Forza, and many more.

Many are also predicting that Microsoft would add a lot of employees, possibly by tens of thousands. But, it hasn’t been confirmed by the company itself.

In response, the gaming community is still feeling a bit concerned with the acquisition. Some have accused Microsoft of possibly causing incoming layoffs at Sony and other competitors. Others are predicting that Sony will attempt to acquire some publishers of their own.

More about the acquisition will be revealed soon.

Olivia Richman Olivia Richman
About Olivia Richman

Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.

View full profile
Read Also
Accenture study reveals streaming’s growing battle for viewer attention News
Accenture study reveals streaming’s growing battle for viewer attention Conn Mc Gillion While the streaming industry has never seemed more popular across platforms such as Twitch and Kick, a new study suggests that viewers' attention is increasingly being pulled toward other forms of media. The study, released by Accenture, found that streamers are competing with a growing number of alternatives for viewers' time and attention. These alternatives include social media doomscrolling, increasing AI usage through tools such as ChatGPT, Gemini, and Grok, ...
Kai Cenat returns to announce Streamer University News
Kai Cenat returns to announce Streamer University Conn Mc Gillion Kai Cenat has returned to the world of streaming after an eight-month hiatus, officially opening applications for the relaunched Streamer University Class of 2026. The surprise comeback comes after the popular streamer seemingly disappeared from the public eye, with little public activity during his extended absence. Streamer University was announced in a cinematic trailer posted to social media platforms X and Instagram on 8 June. The trailer immediately caught the ...
2026 World Cup promos at GG.Bet: expect free bets, bonuses and tournaments News
2026 World Cup promos at GG.Bet: expect free bets, bonuses and tournaments Ian John The 2026 FIFA World Cup is underway and one of the top sports betting and casino sites in the world today has gone big when it comes to its promotions for the tournament. GG.Bet, perhaps best known for being a market-leading esports betting site, has operated a sportsbook and casino for some time now and customers of the site can access a fabulous range of offers throughout the tournament this ...
This is how to play the Fury of Anubis slot and land the 10,000x max win Slots
This is how to play the Fury of Anubis slot and land the 10,000x max win Ian John Ancient Egypt has proved to be a fertile breeding ground for exciting and innovative slot games. This is a slot theme that has literally hundreds of releases attached to it, but Pragmatic Play's latest effort could genuinely be one of the finest in recent years. Fury of Anubis is set to release on 25 June, 2026, and it combines a unique take on the genre with a mesmerising max win ...
After a perfect split, C9 might lose LCS playoffs for the 8th time in a row Esports Betting
After a perfect split, C9 might lose LCS playoffs for the 8th time in a row Ben Boland After going 7-0 in the regular season, Cloud9 lost to LYON in the LCS Spring Split playoffs. Despite dominating through the entire split, they now sit in the loser’s bracket after a 3-0 loss. This wouldn’t be alarming for any other team. However, this is already the story of Cloud9’s last seven splits. C9 completed the regular season of the LCS Spring Split 2026 without dropping a single match. In ...
Here is what to expect from the thrilling upcoming Fury of Anubis slot release Slots
Here is what to expect from the thrilling upcoming Fury of Anubis slot release Hannan Mundia Pragmatic Play is preparing to launch the brand-new Fury of Anubis slot. It is set to be one of the most ambitious slot releases of 2026, and here’s everything slot enthusiasts can expect when it comes out. While a handful of themes really shine in the online slot world, the Egyptian theme is a standout. Some slots have gone on to become fan-favorites by incorporating this theme, and Pragmatic Play ...
Rainbet becomes Kick’s first official slot category sponsor Kick
Rainbet becomes Kick’s first official slot category sponsor Khizar Mundia In what has been a hugely busy few months for the Kick streaming platform — which included starting to test adverts — Rainbet has now been confirmed as a sponsor of the slot vertical. Following an initial backlash over ads, Kick co-founder Eddie Craven called adverts “inevitable” after roughly four years of the platform keeping the user experience clean. The livestreaming platform then saw one of its first ads on ...