Glass House Fest is another step on streaming's digital journey

William Davis Published 13/04/2021

Streaming culture is ever becoming more inclusive and incorporating more elements into it. With music already integrating and cannabis proliferating, it should be no surprise that the two will soon merge.

Music has been an increasing part of streaming culture over the last few years. Amazon’s streaming giant, Twitch, took a big step in enabling this with the creation and promotion of a dedicated music category. It was here that musicians and creatives around the world found a new venue for showcasing their talents.

Streaming music isn’t anything new. But its inclusion on Twitch has better connected it to a younger generation of gamers, a group big enough to justify the billion-dollar purchase of Twitch by Amazon.

It just so happens that a number of prominent personalities in and around the game streaming space are also connected to cannabis. It’s more of an open secret than something that’s flaunted, as restrictions on cannabis still vary around the United States and even more broadly around the world. But as people feel increasingly comfortable talking about smoking as part of their daily life, it only makes sense that it would become a part of a streaming culture that’s all about bringing daily life to the fore.

How might these different industries interact? One clear example is the upcoming Glass House Fest, a live music festival being organized by Glass House Farms that will also be streamed live on YouTube and Twitch.

The music event is set to be headlined by Grammy award winning Producer and DJ, Flying Lotus. It will also feature performances by Duckwrth and Blackillac, as well as the comedic stylings of Mike E. Winfield. While the event’s already sold out for live attendees, it will indeed be streaming. And this is a prime example of how streaming, music, and cannabis have all begun to converge.

Appropriately, the event will take place on April 20.

What’s next for this convergence? The sky’s the limit. Leisure cultures based around streaming, music, and even gaming all stand to further incorporate aspects of cannabis culture as it becomes more accepted in the mainstream, a process that we see playing out every day, week, and month. Events such as Glass House Fest are evidence of that, and there’s likely more of the same to come in the near future.

LIC. # CCL18-000512 | www.glasshousefarms.org | Please enjoy our cannabis responsibly.

Read Also

Twitch

iShowSpeed gets pulled over in Miami while celebrating Portugal World Cup win Khizar Mundia Darren “iShowSpeed” Watkins Jr. is a self-proclaimed Cristiano Ronaldo fanboy, so it came as no surprise that he was ecstatic following Portugal’s draw against Colombia in the World Cup group stage that secured their qualification. However, his celebrations took a dangerous turn when Miami police pulled him over. iShowSpeed has been consistently streaming the FIFA World Cup 2026, which aligns with the streamer’s partnership with Fox, FIFA, and YouTube. While ...

Big Wins

Adin Ross pulls out whopping $200,000 max win on the Lucky Pack slot Hannan Mundia A lucky spin on the Lucky Pack slot saw Adin Ross land a massive max win worth nearly $200,000 in just a matter of seconds. With the World Cup clearly generating huge interest in football-themed content, creators across a variety of genres have been getting involved. As a result, many streamers have been trying their luck on football-inspired slot games. Adin Ross decided to give the Lucky Pack slot a ...

Kick

Kick advisor Andrew Santamaria announces Green Glove Group Khizar Mundia Andrew Santamaria announced in a post on X that he has been appointed an advisor to Kick CEO Eddie Craven, where he will oversee the livestreaming platform's North American expansion. He also revealed the launch of the Green Glove Group. Santamaria is a prominent Kick associate who has frequently appeared on streams alongside the platform's co-founder, Eddie Craven. He has also become an unofficial spokesperson for the platform, regularly addressing ...

Twitch

Why are YourRage and Greg feuding? Here’s what happened Khizar Mundia Joshua "YourRage" Maynard shocked fans when he announced in a post on X that his best friend, Greg, had betrayed him after more than two decades of friendship. YourRage is a massively popular streamer known for his reaction videos, collaborations with other creators like Kai Cenat, and entertaining gaming streams, boasting over 2 million followers on Twitch. The streamer also won James “MrBeast” Donaldson’s 50-streamer competition earlier this year. His ...

Twitch

iShowSpeed packs another World Cup stream for Brazil vs Japan Khizar Mundia Darren “iShowSpeed” Watkins Jr. was back with another World Cup 2026 livestream, this time broadcasting the Brazil vs Japan match —  and he even helped Japanese fans clean up the stadium after the match ended. iShowSpeed has done everything throughout the tournament to date, ranging from cheering for Cristiano Ronaldo during the Portugal matches to trolling Lionel Messi during the Argentina matches. The YouTuber has been broadcasting the FIFA World ...

Esports Betting

These are the three best esports betting apps to try Conn Mc Gillion It's now summer, which means many major esports tournaments are underway. High-profile events such as The International, the CS2 Majors, the Call of Duty League, and the Fortnite Champion Series attract bettors from around the world. We've covered several great esports betting sites for wagering on these competitions, but one aspect we haven't explored in detail is the quality of their mobile experience. In this guide, we're going to cover ...

Twitch

Kanel Joseph says creators have become less original since Kai Cenat left Khizar Mundia Famous prankster Kanel Joseph has sparked a larger discussion about creators recycling content after claiming in a video that streamers stopped innovating when Kai Cenat went on a break. Kanel Joseph has changed his content output significantly since his initial YouTube prank videos, and the creator is now more focused on IRL streams. He even livestreamed his multiple Streamer University 2026 auditions, where Kai Cenat repeatedly rejected him. Now, Kanel ...