All-Star 2020 registered the lowest viewership the event has ever seen, a trend that began in 2019.
The All-Star event is not what it used to be. The 2020 edition of the competition registered its lowest vierwership numbers to date, despite LoL Esports’ best efforts to promote it. The decline of All-Star’s viewership is nothing new. In 2019, the event reached a 293,000 viewer peak, in contrast with 2018’s 565,000 peak. In 2020, the number went down to 231,000, a worrying sign.
This year, the event included pro players as well as personalities from around the community. It wasn’t enough to catch the viewers attention. Even on social media, everyone seemed to forgot about the event and there weren’t any of the usual discussions.
The All-Star event featured different competitions and schedules, so it worked for fans regardless of the region. Even that wasn’t enough to attract a big audience.
Considering the decline in viewership, one can’t help but wonder if the entire concept should just be canceled. That’s what happened to Rift Rivals, an exhibition event that was eventually canceled due to its poor reception among players and fans alike. Seems like All-Star is following in Rift Rivals’ foot steps, which might lead to the event’s cancelation.
The issue for most viewers is the constant change in format. The fun part of previous All-Star was to watch players that otherwise wouldn’t play together, join forces in the different events. This year it had to be played completely online. Fans are not responding to every online event the same way they do to regular live events.
Another complaint is the strong presence of streamers and other personalities. During the 2019 event, fans complained about it to the point that LoL Esports had to change the format entirely. Fans are not interested in watching streamers as much as they are the top pro players.
Despite the poor performance, LoL Esports still publicly stated that the All-Star event was a success.
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