LEC announces new locations for the 2020 LEC Roadshow

Marta Juras • January 24, 22:00

The LEC announced where this year’s roadshows are heading to. The 2020 LEC Spring Finals are going to Budapest, Hungary, with the Summer Split wrapping up in Malmö, Sweden.

The League of Legends European Championship started to collaborate with major cities in Europe for the split finals when it rebranded last year. For the 2019 season, Riot Games picked Rotterdam, Netherlands for the 2019 LEC Spring Final, with the Summer Final held in Athens, Greece.

LEC Budapest Malmo

Riot doesn’t just pick these cities at random. It’s a partnership between the league and the city that benefits both partners. Cities that believe they can offer a positive LEC experience can apply for the partnership, and Riot will pick based on a number of criteria. All of this is with the goal of making attendance comfortable for League fans, in return for giving the city a new tourist event of significant value.

Ahead of the 2019 season when Riot picked the next four Roadshow locations, more than 300 European cities were in contact with Riot, all hoping to get a spot in the partnership.

Budapest and Malmö are welcoming League fans for the 2020 LEC Finals

Hungary and Sweden checked all the marks on Riot’s long list of requirements for the city and venue. While the cities produce memorable events with deliberate organization, the cities also profit from the high number of visitors and the location’s promotion from Riot’s side.

A lot of content gets created in the Roadshow cities. From teams taking photos and sharing stories from around the city streets, to the showcases of historic structures during the LEC broadcast, the promotion is meant to spike interest in many fans watching at home. 

And that’s in addition to the temporary boost in revenue of hotels, restaurants, airlines, and other businesses thanks to the thousands of fans in attendance for the event. LEC fans will be excited to see what Budapest and Malmö can offer this year.

article-img

LEC summer final heads to Greece for the first time in its history

lol
Melany Moncav • June 17, 20:00
article-img

Budapest Five and Chaos EC cruise in WINNERS League Week 5

Nick Johnson • November 26, 02:49
article-img

LEC Spring Split Finals contributed millions to Rotterdam economy

lol
Hunter Cooke • July 12, 16:33
article-img

Thorin and Montecristo on the future of Flashpoint, Cloud9, FPX, more

Nick Johnson • April 26, 15:19
article-img

Why are esports so big in Sweden?

Albert Sheng • June 11, 07:53
article-img

The rise, fall, and potential rise again of Unicorns of love

lol
Albert Sheng • August 15, 20:30