Win.gg
News
Counter Logic Gaming partner with Pepsi Counter Logic Gaming partner with Pepsi
Counter Logic Gaming has a new sponsor, and it’s a big one.
PepsiCo has signed a deal with Madison Square Garden that will secure partnerships for CLG, as well as other applicable properties under the MSG brand.
The deal will start September 1, and from that date PepsiCo will sponsor MSG and all of its properties. PepsiCo’s Mountain Dew brand recently launched the Game Fuel League, a European Rocket League circuit.
PepsiCo will include CLG in future activations, and the deal presents a heavy focus towards esports.
“This historic partnership brings two iconic New York companies together and builds on PepsiCo’s strong presence in New York City and beyond,” said PepsiCo CEO Indra Nooyi.
Good news is welcome news for Counter Logic Gaming fans. Despite constructing an impressive League of Legends roster in the wake of Zaqueri “Aphromoo” Black’s move to 100 Thieves, CLG finished 8th in the 2018 NA LCS Spring Split. CLG missed the playoffs in its worst finish in the organization’s history. CLG is currently 5-3 after four weeks of play in the 2018 NA LCS Summer Split.
It is unclear how directly the partnership will affect Counter Logic Gaming’s League of Legends team. The partnership will begin following the conclusion of the 2018 NA LCS Summer Split, so aside from a possibly jersey change, CLG’s players probably won’t see much change.
Regardless of the League team’s performance, this comes off as a big win for CLG. One of the largest corporations in the world makes for one hell of a sponsor.
Steven Rondina
About Steven Rondina
Steven Rondina is a true lifelong gamer. His earliest memories are of playing video games, and he has continued playing them throughout his life with no plans to stop any time soon. Steven’s favorite franchises in gaming include Pokemon, Dark Souls, and Counter-Strike. He has previously published with Bleacher Report and other gaming outlets.
View full profile
Read Also
Slots
A Look at Le Prechaun, Hacksaw Gaming’s Latest Outing for Smokey
Ian John
If you follow the output from Hacksaw Gaming, then you will be familiar with their popular “Le” series of games, featuring the recurring character Smokey the Raccoon. The latest incarnation in the series sees Smokey heading to the beautiful verdant countryside of Ireland in the aptly named Le Prechaun slot, which hits casinos on the July 16, 2026. With pots of gold and lucky clovers, Le Prechaun continues the trend ...
Big Wins
Here’s a round-up of what Kick gambling streamers won in the second week of July
Hannan Mundia
July has been a month marked by thrilling 2026 World Cup action so far, but it is fair to say that casino streamers have also been very active on Kick, with the second week seeing multiple huge wins. The last seven days were extremely eventful, especially in the online gambling community. Most streamers were busy attempting to win big with their World Cup predictions, though it isn’t a stretch to ...
Twitch
Is Twitch fast-tracking Partner status for Kai Cenat’s Streamer University participants?
Khizar Mundia
Kai Cenat’s Streamer University 2026 is set to be one of the biggest streaming events of the year, and it has already generated plenty of excitement and debate online. The latest discussion centers on reports that some participants may have had their Twitch Partner applications fast-tracked, sparking further speculation that the platform is backing the event. Kai Cenat is one of the most recognizable content creators in the world and ...
Slots
How to play Aliens Among Us, one of the summer’s best slots
Ben Boland
This has been the summer of supposed UFO disclosure. From Steven Spielberg's Disclosure Day movie to the White House's document releases, UFOs — or UAPs as they are now commonly known — are all the rage at the moment. Well enter stage left the Aliens Among Us slot from Hacksaw Gaming, a brand new release that has set the internet ablaze. The Aliens Among Us game launched at all major ...
News
Breaking down the Esports World Cup 2026’s HUGE $75 million USD prize pool
Michael Hassall
In more ways than one the Esports World Cup is the largest esports event on the planet, but by far the most dramatic way is the massive $75 million dollar prize prize pool. Split across 25 events in 24 titles, the individual pools represent some of the largest single payouts in each game. But of course, the $75 million isn’t weighted into a single game, or even just split 25 ...
News
Stake co-founder Eddie Craven praises Plinko — here’s why the casino game is so popular
Khizar Mundia
Stake co-founder Eddie Craven recently showcased the dizzying metrics of the casino game Plinko, highlighting its popularity based on the $70 billion wagered on it since its launch nine years ago. Crypto casino Stake has thousands of casino games, with many being its exclusive Original creations. Stake Plinko is one such Original Stake game that is popular among casino streamers and Eddie Craven recently discussed the game’s impressive growth, showcasing ...
News
World Cup 2026: As we reach the quarter-finals, what do the odds say?
Ben Boland
The 2026 World Cup has delivered one of the most thrilling tournaments in living memory, with the expanded 48-team format widely being praised for the competitive nature of the underdogs — particularly those like Cape Verde making their debut in the competition. July 8 is the first rest day in what has been a breathless opening four weeks, so it is an ideal opportunity to assess the remaining eight teams ...
