Counter Logic Gaming partner with Pepsi

Steven Rondina Published 26/07/2018

Counter Logic Gaming has a new sponsor, and it’s a big one.

PepsiCo has signed a deal with Madison Square Garden that will secure partnerships for CLG, as well as other applicable properties under the MSG brand.

The deal will start September 1, and from that date PepsiCo will sponsor MSG and all of its properties. PepsiCo’s Mountain Dew brand recently launched the Game Fuel League, a European Rocket League circuit.

PepsiCo will include CLG in future activations, and the deal presents a heavy focus towards esports.

“This historic partnership brings two iconic New York companies together and builds on PepsiCo’s strong presence in New York City and beyond,” said PepsiCo CEO Indra Nooyi.

Good news is welcome news for Counter Logic Gaming fans. Despite constructing an impressive League of Legends roster in the wake of Zaqueri “Aphromoo” Black’s move to 100 Thieves, CLG finished 8th in the 2018 NA LCS Spring Split. CLG missed the playoffs in its worst finish in the organization’s history. CLG is currently 5-3 after four weeks of play in the 2018 NA LCS Summer Split.

It is unclear how directly the partnership will affect Counter Logic Gaming’s League of Legends team. The partnership will begin following the conclusion of the 2018 NA LCS Summer Split, so aside from a possibly jersey change, CLG’s players probably won’t see much change.

Regardless of the League team’s performance, this comes off as a big win for CLG. One of the largest corporations in the world makes for one hell of a sponsor.

Steven Rondina

About Steven Rondina

Steven Rondina is a true lifelong gamer. His earliest memories are of playing video games, and he has continued playing them throughout his life with no plans to stop any time soon. Steven’s favorite franchises in gaming include Pokemon, Dark Souls, and Counter-Strike. He has previously published with Bleacher Report and other gaming outlets.

View full profile

Read Also

Kick

Kick’s Eddie Craven Addresses Ongoing KPP Complaints and Viewbotting Khizar Mundia Several Kick streamers have taken to social media to publicly air their grievances about their KPP apparently being reduced. Kick director Ethan Wright recently responded to the complaints, and now Eddie Craven has also discussed the issue for creators. Stake-backed livestreaming platform Kick has made its place in the industry, in large part because of its higher revenue potential. While there have been one-off incidents where Kick has been criticized ...

Fortnite

Leaks Suggest That a Fortnite X One Piece Collaboration May Be Coming Hannan Mundia Fortnite has collaborated with all sorts of franchises over the years, but a potentially leaked collaboration with One Piece may be the largest yet. When it comes to games collaborating with known IPs, it’s borderline impossible to compete with Fortnite. The battle royale game has some insane collaborations under its belt, including one with Kingdom Hearts when the Square Enix IP’s popularity is at an all-time high. However, if recent ...

Kick

FaZe Banks Thinks N3on’s AI Clone Could Be Worth $100M — How AI Is Changing Streaming Khizar Mundia Rangesh “N3on” Mutama may have received widespread backlash following his decision to use an AI model for certain content, but FaZe boss Richard “Banks” Bengtson has compared the streamer to legendary TikToker Khaby Lame. N3on was recently in the limelight after viewers noticed that a GTA 6 streamer NPC resembles him. The Kick streamer wasted no time in recreating the GTA 6 Netflix Extended Look in an IRL livestream, and ...

Twitch

Twitch Is Testing An AI Stream Coach — Here’s How It Works Khizar Mundia Amazon-backed livestreaming platform Twitch is testing a new feature that will act as an AI coach for streamers, giving them personalized feedback to improve. Twitch has been playing around with several experimental features to improve things for its users. One of these includes auto clips, which was a feature that would automatically generate clips from the best moments of a stream. Another is AI-generated summaries of what happened in a ...

Twitch

Kai Cenat Talks Streamer University, Vivet, and Streaming Future Khizar Mundia Kai Cenat recently sat down with The New York Times for an interview. In a wide-ranging discussion, the Twitch streamer talked about what he looks for in Streamer University participants, and also delved into both his Vivet brand, as well as what the future holds. Kai Cenat may have gone on a break following his massively successful Mafiathon 3, but the creator returned with with a bang in Streamer University ...

League of Legends

Riot Games eyes Polymarket and Kalshi for esports sponsorships Michael Hassall Riot Games, the creator of League of Legends and VALORANT is reportedly exploring the protentional of sponsorship deals with prediction market operators including Polymarket and Kalshi, as per reports emerging late last night (Sep. 10). First reported by Cecilia D’Anastasio of Bloomberg, Riot has started conversations with the two top prediction market operators, Kalshi and Polymarket, with a view to one or both of them becoming sponsors within Riot Games’ ...

Slots

This Is How Gates of Olympus 2500 Builds On The Iconic Series Ian John Since the first Gates of Olympus slot hit casinos in 2021, the series has evolved into one of the most recognisable in the Pragmatic Play stable. The combination of scatter wins, tumbling symbols and dramatic multipliers has established a formula that has been followed in a number of sequels and spin-offs. The latest in that series is the Gates of Olympus 2500 slot, but this game takes a slightly more ...