Louis Vuitton launches League of Legends collection, sells out
World famous fashion brand Louis Vuitton launched a clothing collection in collaboration with League of Legends. The merchandise sold out in Europe within an hour after its launch.
The collaboration between Louis Vuitton and Riot Games isn’t anything new. The new collection is rather another product of the partnership. The two organizations started working together for the 2019 World Championship, where Louis Vuitton designed a case for the Summoner’s Cup and sent gifts to the finalists. The brand was also responsible for designing the prestige edition of True Damage Qiyana, and is in the process of designing a new skin for Senna.
But the clothing collection is a whole different level for the partners.
League fans spend thousands on LVxLoL merchandise
As it’s expected from Louis Vuitton, the items on sale are extremely expensive. And while the League of Legends community was buzzing about high prices being unachievable for most fans, sales proved the validity of the company's approach. The European market sold out all of the items almost as soon as it launched.
There’s something to find on the list for everyone who’s into high-end fashion. Sleeveless tops, print t-shirts, sneakers, bags, hats, and other accessories. The prices are, however, really reserved for those with high incomes. For instance, a standard black t-shirt with a print of Qiyana’s prestige skin costs $670, handbags cost more than $1,500, and the most expensive product on the list is a watch priced $3,060.
Many have raised the question of how Louis Vuitton plans on selling such expensive products targeting gamers as the main audience. There were questions raised about the speciality of the products as well, as many of them were already on sale in their original versions without the League of Legends colors that were designed for the collaboration But the worldwide brand is sure to understand that market better than bystanders, and the collaboration seems to be a success.
Visual Stories around the web
Riot selling LoL Valentine's Day merch featuring Rakan and Xayah
These are the five worst team jerseys in pro League of Legends
These are the best League of Legends skins from 2019
LPL and Nike unveil new team jersey designs for 2020
Riot Games expanding music department following K/DA debut
League of Legends All-Star 2019 sees viewership drop
Bwipo defeats Uzi for the All-Star 2019 1v1 championship title
League of Legends servers face issues in some regions for Clash
KT Rolster reunites Kuro, TusiN, and Aiming, completes 2020 LCK roster
Griffin adds Untara and Naehyun, rest of roster uncertain
LEC and LCK win All-Star 2019 regional rivalry showmatches
Evil Geniuses discuss roster, NA competition, roasts LCS teams
Riot donated $10,000 to Rick Fox's charity stream for the Bahamas
Riot Forge to bring even more new League of Legends games
TSM could contend in LCS 2020, but will they return to Worlds?
The Nexus is Riot's first official tournament in the MENA region
TSM officially confirms 2020 LCS roster with Kobbe, Biofrost
Report says Dignitas adds Froggen, Aphromoo, Grig to LCS roster
Golden Guardians Academy adds former LPL caster Raz as coach