Cloud9 partners with BMW, promises Cloud9 players in commercial
Cloud9 has announced its new partnership with automobile giant BMW.
The American esports organization revealed the sponsorship deal in a Twitter post along with a quick video from CEO Jack Etienne. Although the scope and details of the deal were not released, Etienne stated that the Cloud9 team did make some new commercials for BMW.
Notable Cloud9 members such as Overwatch player Becca "Aspen" Rukavina and League of Legends player Zachary “Sneaky” Scuderi will be in an upcoming BMW commercial. The details of its release are yet to be announced by either of the two parties. This deal marks the first esports team sponsorship for the German luxury vehicle maker.
However, this is not the first general esports venture for BMW. The German multinational company was the official partner of Riot in Europe’s annual League of Legends tournament in August 2017. The EU LCS Summer Finals in Paris that year saw a rare single event sponsorship from BMW.
Giant automotive manufacturers such as Audi, Mercedes-Benz, Nissan, and Honda have had their fair share of sponsorship and partner deals in the esports industry. These deals are already predominant in traditional sports, where car companies spent $1.28 billion USD across more than 500 individual sports partnerships.
As these partnerships have already borne fruit in the traditional sports world, these brands having increasingly noticed the rapid growth of the esports industry. Big automobile brands have been eyeing the esports audience for a while now, and various car brands are already extending their exposure to the gaming community.
There’s little doubting that traditional and non-endemic advertising brands will soon be some of the largest players in esports.
Cloud9 recently signed a sponsorship deal with AT&T. That partnership included a weekly digital video series called “The Nines”. The series will feature 12 teams under the Cloud9 umbrella representing various competitive games.
Honda becomes the exclusive automobile partner of the LCS
100 Thieves raises $35 million, plans to open new headquarters
The Weeknd invests in OverActive Media, owner of Splyce and Defiant
Drake is now a co-owner of 100 Thieves
TSM and Immortals secure big money investments
KT Rolster threatened by relegation after loss to SK Telecom T1
Bart to lead League of Legends team in upcoming Simpsons episode
League of Legends to change positional ranking after harsh feedback
Riot releases hotfix to nerf a new powerful Neeko build
Veteran LCS broadcaster Zirene surprises fans, leaves Riot Games
IWillDominate reaches Grandmaster rank in under a week
China set to establish a national Esports Work Council
Lee Sin master InSec officially retires from pro League of Legends
Cloud9 becomes first esports team sponsored by AT&T
Riot Games hires first chief diversity officer
Fans vote on new Tristana skin in League of Legends
Cloud9 pull off dramatic comeback to beat TSM in LCS
Twitch Prime subscribers now receive free League of Legends skins
FunPlus Phoenix tops LPL after beating world champ Invictus Gaming