What is Twitch's Creator Sponsorship Certification, and how can it help small streamers?
Twitch’s Creator Sponsorship Certification is expanding, and it has the potential to help smaller streamers get off the ground when it comes to partnerships.
Sponsorships are an essential part of many streamers’ career, as they provide a steady and potentially lucrative income for broadcasting sponsored content. While there is no guaranteed method for a streamer to get signed by a brand, Twitch has a course that could be beneficial.
Twitch’s Creator Sponsorship Certification doesn’t take long to complete, and the platform has also announced that certified creators can get a head start in sponsorship opportunities — here is a closer look at it.
Twitch’s Creator Sponsorship Certification explained
The Creator Sponsorship Certification is a program that Twitch offers to educate streamers about sponsorships and brand partnerships. The course is available in the Creator Camp and aims to teach creators about how sponsorships work and how to run sponsored streams while meeting the brand’s expectations and content guidelines, and requirements they must meet for campaigns. Twitch claims the course is small and can be completed in 10 to 15 minutes.
Completing the course offers streamers several benefits, with the most publicly visible one being the Certified Creator badge that appears on their Creator Profile. Twitch claims certified creators are more visible to advertisers using creator tools, increasing the potential of them getting sponsors or brand deals.
It’s worth noting that a Twitch streamer doesn’t need to be certified for them to participate in sponsorship campaigns or sign brand deals. The certification also doesn’t guarantee that creators will be sponsored or get deals. Instead, the main purpose of the certification is to indicate that the creator went through the tutorial and understands what it means to work with sponsors.
However, Twitch recently announced on X that creators who become certified will receive early access to opportunities, which could be a massive boost for smaller streamers. This follows a recent announcement that Twitch will be implementing AI summaries, though that was primarily aimed at convenience for viewers.
How can small streamers take advantage of Twitch’s Creator Sponsorship Certification?
Up-and-coming streamers and relatively smaller creators typically find it challenging to get a sponsor, as they aren’t established enough. Opportunities do exist, but there are statistically more streamers looking to score a sponsor than brands signing creators. It’s also not helpful that niche streamers are harder to discover, making them miss out on potential sponsorship opportunities.
Twitch’s Creator Sponsorship Certification may help streamers solve these problems. The biggest pro may be that certified creators are particularly visible to potential advertisers who search through Twitch’s creator tools. The badge earned by getting certified is also a big plus, as it indicates to sponsors that the creator is serious and has put in effort to learn about how to handle sponsored content, potentially making them more attractive.
Twitch’s latest announcement, however, states that certified creators will get early access to select sponsorship opportunities. This means a small but certified creator can be at the front of the queue for advertisers for up to 12 hours, giving them a head start even over top creators who didn’t complete the certification. This is a big deal, as most sponsorship campaigns have limited slots, and this can mean the difference between getting sponsored or not even being seen.
In short, Twitch’s Creator Sponsorship Certification isn’t a guaranteed method of getting a sponsor, but if you are a small or medium-sized streamer looking to expand then it is certainly a sensible idea, not least as it quick to complete and offers multiple potential upsides.
Images credit: Twitch
Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.
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