Twitch
Twitch
Kai Cenat sets a massive new viewership record on Twitch
Khizar Mundia
Twitch streamer Kai Cenat has added another record to his growing list of accomplishments before the end of Mafiathon 3, this time establishing a new record for viewership for a live Twitch stream. Kai Cenat’s Mafiathon 3 is going spectacularly well, with the streamer bringing in celebrities and breaking records like it’s all routine. He has collaborated with everyone from influencer Kim Kardashian to comedian Kevin Hart and basketball legend …
Twitch
Kai Cenat breaks another record, becomes most followed Twitch streamer
Khizar Mundia
Popular content creator Kai Cenat’s spree of breaking records continues, with him now becoming the most followed streamer on Twitch on the last day of his month-long Mafiathon 3 event. Kai Cenat’s Mafiathon events have become a staple of Twitch streaming, with the streamer bringing in popular celebrities and setting new records along the way. The content creator apparently didn’t even want to do Mafiathon 3 at one point, but …
Twitch
Kai Cenat breaks Twitch subs record for third time with Mafiathon 3, pushes for million
Fariha Bhatti
The third of Kai Cenat’s Mafiathon events is nearing its end, and the streamer has already hit a significant subscriber milestone while breaking the Twitch subs world record once again. Kai Cenat has been the number-one most-subscribed streamer for almost a full year. Vtuber Ironmouse briefly dethroned the famed streamer, but he was able to reclaim the title during Mafiathon 2 with a star-studded roster of guests that included Snoop …
Twitch
Asmongold announces his return to streaming, what to expect
Khizar Mundia
Twitch streamer Zack “Asmongold” Hoyt has revealed in a new video that he’ll be returning to streaming soon after having taken a break to spend time with his ailing father. Asmongold went on an indefinite hiatus earlier this month because of his father’s medical condition. The streamer had said that his return would depend on his father’s progress and possible recovery. Unfortunately, he later informed fans that his father had …
Twitch
League streamer Drututt banned from Twitch for the seventh time, here’s why
Khizar Mundia
Maks “Drututt” Przychodzień has been banned from Twitch, and the streamer has revealed both the reason for the suspension and how long it will last for. Drututt is a popular streamer and League of Legends player who has attained a loyal fan following that supports his content and constant grinding of the game. The streamer is quite outspoken and doesn’t mince words, which has led to Twitch taking disciplinary actions …
Twitch
Asmongold announces indefinite break from streaming, here’s why
Khizar Mundia
Popular streamer Zack “Asmongold” Hoyt has announced that he would be taking a break from streaming after not releasing any new content for almost a week, before going on to explain exactly why. Asmongold is a significantly popular streamer who primarily streams on Twitch but has recently started to multistream his content on other platforms, most notably Kick. The content creator livestreams various content, including gaming and reaction streams. He …
Twitch
Explaining the Hasan, Dylan Burns, Hutch doxxing drama
Khizar Mundia
Controversial steamer Hasan “Hasanabi” Piker is involved in drama once again for apparently doxxing multiple people in a livestream, including Dylan Burns, Hutch, and others. Here’s what you need to know. Hasan Piker is one of Twitch’s more popular streamers, though he is frequently in the news for butting heads with other content creators or for sharing blunt takes on sensitive topics. The streamer has also been banned from Twitch …
Twitch
US streamers may soon be making more money after tax changes
Khizar Mundia
New tax changes coming into the effect in the United States are being noted primarily for their effect on restaurant staff and related workers, but US streamers may also be making more money thanks to new tax write-offs included in a “no tax for tips” bill. The streaming industry has boomed and become a massively successful business opportunity for many. New content creators join each day in the pursuit of …
Tectone explains why he’s still on break from streaming, warns it may last
Khizar Mundia
Twitch
Controversial streamer John “Tectone” Robertson announced a break from streaming after seemingly getting himself banned from Twitch, and he’s now talking about extending his hiatus further. Tectone had in some ways a rough 2024, and it appears 2025 isn’t getting much better for him, with multiple controversies already surrounding the content creator. He has already been involved in everything from allegations of abuse to public feuds with other prominent streamers. …
Is Corpse Husband ever coming back? Valkyrae shares update to fans
Olivia Richman
Twitch
Corpse Husband grew into a streaming phenomenon seemingly overnight before disappearing, and popular streamer Valkyrae has an answer for the many fans hoping to see him coming back soon. The mysterious and faceless Corpse Husband was making music, playing Among Us with some of the biggest streamers in the world, and sharing health and anxiety concerns with his growing fan following. Then, he disappeared. He hasn’t been seen online since …
Tectone banned by Twitch for 5th time this year; here’s why
Steven Rondina
Twitch
John “Tectone” Robertson has been banned from Twitch yet again and the reason why is already clear, but he still isn’t gone from the platform in any permanent way. The last 12 months have not been good for Tectone. While he was long a controversial figure within the Genshin Impact fandom for his generally negative commentary on the game, his pivot to reaction streaming and drama farming has seen him …
Tectone, Asmongold see drop in viewers after apparent Twitch crackdown on viewbotting
Khizar Mundia
Twitch
Multiple Twitch content creators have noticed a sharp decline in their viewership immediately after Twitch has taken apparent action against viewbotting. Many believe Twitch to have a significant viewbotting problem, which content creators use to display false numbers to increase their prominence and potentially bring in additional revenues. The platform has received much backlash from viewers and other streamers who want it to fix the problem. Twitch CEO Dan Clancy …
Kai Cenat announces Mafiathon 3 starting soon, here’s when it begins
Khizar Mundia
Twitch
Prominent Twitch steamer Kai Cenat has informed fans that he’s ready to start his newest month-long marathon event, Mafiathon 3, and has revealed its start date. Kai Cenat’s Mafiathon streaming marathon events have become a staple for his fans, as the streamer tries to go above and beyond with each new iteration of the event. The streamer has done everything from announcing the Mafiathon 2 in a trailer featuring Kim …
Streamer Tectone gets swatted, offers the wild reason why
Khizar Mundia
Twitch
Prominent streamer John “Tectone” Robertson informed his fans that he was swatted, and then revealed the apparent report that was made against him to bring law enforcement barging into his home. Tectone has faced his fair share of controversies in both his personal and professional lives. He has even found himself banned from Twitch because of the opinion’s he’s expressed there and the drama those opinions have stirred up. Tectone …
Streamer Yugi apologizes to Valkyrae after making her cry, here’s what happened
Khizar Mundia
Twitch
Rachell “Valkyrae” Hofstetter is involved in streamer drama with Rudy “Yugi” Arzu, after the latter content creator made the 100 Thieves co-owner cry during a game of Among Us. Valkyrae is one of the more popular female streamers in the industry, with a large and loyal fan following. The streamer is regularly in the news for various reasons, which is something that comes with a streamer of her popularity and …
FaZe Banks is stepping away from FaZe as crypto scam claims continue
Khizar Mundia
Twitch
In a shocking move, Richard “Banks” Bengtson has announced that he’s intending to step away from not only FaZe Clan, but also the internet as a whole. FaZe Banks is a prominent streamer and the CEO of the popular content creator and esports organization FaZe Clan. The organization is one of the best-known in the worlds of streaming and gaming, but is also frequently involved in controversy because of its …
As Twitch promises to fight viewbotting, CEO claims it’s hard to catch bots
Khizar Mundia
Twitch
Amazon-backed streaming platform Twitch is making changes to the platform to improve its ability to catch viewbots and take action against channels that are involved in viewbotting. Viewbotting is a significant problem on Twitch, with many streamers big and small being accused of artificially increasing their numbers. Twitch takes action against streamers using viewbots, but it’s been heavily criticized for not doing enough to curb what is seen as a …
Alinity is banned again on Twitch, and we know the reason why
Khizar Mundia
Twitch
Twitch has banned Natalia “Anility” Mogollon for the fourth time, leading viewers and fans of the famed streamer to question exactly which offense caused the streaming platform to take this latest action against her. Alinity is a popular Twitch streamer who streams a variety of content, including gaming streams. The streamer is frequently at odds with the platform for the controversial and suggestive nature of some of her content, and …
How Twitch streamer Ibai broke his own Twitch viewership record with massive stream
Khizar Mundia
Twitch
Spanish-speaking steamer Ibai “Ibai” Llanos Garatea has secured his record of having the most concurrent viewers on Twitch yet again with a record-smashing number of concurrent viewers tuning in to his boxing event stream. Ibai may not be a household streamer name in some English-speaking parts of the world. But the Spanish-language content creator boasts a staggering 18.9 million followers on Twitch. He’s most famous for his boxing streams, which …
Top streamers are saying Twitch is killing multistreaming, here’s why
Khizar Mundia
Twitch
Popular livestreaming platform Twitch has updated its rule regarding multistreaming, and this latest update has led to harsh criticism from multiple streamers claiming that Twitch is killing multistreaming options on the platform. Multistreaming isn’t new, but the practice has recently started to become significantly more popular. Many popular Twitch streamers, such as Zack “Asmongold” Hoyt and John “Tectone” Robertson, have begun multistreaming their content across multiple platforms. That success and …
Twitch is the largest of all the major livestreaming platforms in and around the gaming world, but it wasn’t always that way. Th platform’s history dates back over many years and to a form of the service that had little to do with gaming. So how did it arrive to the top of the gaming marketplace from those humble beginnings?
Twitch transcends justin.tv, is acquired by Amazon
Twitch was originally born out of justin.tv, an early livestreaming website that focus more on general lifestyle streaming than on any one particular niche, gaming included. justin.tv, named after co-founder Justin Kan, was launched in 2007 and went on to feature multiple categories of streaming options. Among these was gaming, a category which quickly outpaced the growth of platform’s other categories.
Responding to this growth, justin.tv spun out its gaming section in 2011 into a new service called Twitch.tv, and that is the true starting point of Twitch as it exists today.
It would still be some time before Twitch would resemble its modern-day operation. The biggest move towards that progression came in 2014, when the streaming platform was purchased for just shy of $1 billion in cash by services and technology giant Amazon. That move transitioned the company being a private operation largely funded by private investment and internal revenues to one of many arms of one of the world’s largest and richest companies.
Twitch dominates gaming livestreaming
The growth of Twitch largely coincided with the growth of livestreaming the world over, and gaming was a key driver of that growth as audiences flocked in droves to watch charismatic personalities play through their favorite games both new and old. Some of those personalities would become so popular that they would rival mainstream celebrities in notoriety with younger audiences, from Tyler “Ninja” Blevins to Imane “Pokimane” Anys.
Some of those personalities would be poached by rival streaming platforms that cropped up in response to the runaway popularity of Twitch. Microsoft’s Mixer and YouTube’s YouTube Gaming both signed streamers with massive audiences to exclusive streaming deals via big-money contracts. But Twitch proved resilient; no matter how popular the streamers were when they were signed away, someone else seemed prime to fill their spot. Twitch had become more than just a vehicle through which popular personalities could stream. It was itself a destination for its audience.
Twitch does still continue to compete with rival platforms. Kick is perhaps its biggest competition today, offering generous
subscription revenue splits
in an effort to sway streamers away from Twitch. But Amazon’s platform remains the most popular.
Twitch finds controversy over moderation, censorship
Given the nature of the Twitch platform, one that is entirely reliant on user-generated content, it should come as no surprise that moderation and censorship have long been hot topics of conversation. Consistency, or lack thereof, is often cited as Twitch’s biggest issue as its moderation team struggles to pass judgments across a litany of streamers producing a great variety of content.
Those content types have only grown over time. While Twitch found massive popularity by moving away from the greater variety of justin.tv and focusing specifically on gaming, the platform has ironically pushed back into other categories in more recent years, attempting to find additional growth by emphasizing the streaming of art, music, and its popular “just chatting” content that sees streamers talking directly to their audience without any particular activity driving their engagement.
But while Twitch is now a lightning rod for controversy and discussion given its great size and breadth, that controversy has shown no real risk to lessening its grip on the livestreaming industry. Twitch has become the dominant name in its category, and with its biggest streamers continuing to
set new records, all signs point to that dominance continuing for the foreseeable future.
