Win.gg
News
Twitch CEO says AI can assist streamers, not replace them Twitch CEO says AI can assist streamers, not replace them
Twitch CEO Dan Clancy believes that livestreaming remains more human-focused in the age of artificial intelligence.
Speaking at the Fortune Brainstorm Tech conference in Aspen, he said: “AI is trying to take humans out of the equation, and live is one of the formats that keeps humans at the centre. You connect with people. You can understand them. You can see who they are.”
The comments came during a discussion about the future of online communities and digital engagement.
Clancy argued that livestreaming offers a different kind of engagement from traditional social media feeds, with real-time interaction and shared experiences creating a stronger sense of connection between users.
Clancy added: “Social media has become antisocial. Sitting and swiping doesn’t make you feel connected to other people. If you think of real-world communities — churches, running clubs — it all comes from shared experiences in real time.”
This is a view that Clancy and Whatnot CEO Grant LaFontaine shared at the conference. Both executives said that
real-time engagement between creators and viewers remains central to how their platforms operate
and how users interact with online communities.
Concerns surrounding AI-generated content continue to grow across the technology industry. However, Clancy and LaFontaine said they do not believe AI will replace the human creators who drive activity on their platforms.
LaFontaine described AI as a tool that could help sellers create content and stay connected with audiences when they are not actively streaming. Clancy echoed that view, saying AI could help people “access their creativity” by making content production easier. Both executives also said that
data scraping by AI companies has not emerged as a major challenge for their businesses.
Both platforms continue to attract large audiences, with Twitch estimated to have 35 million daily active users and Whatnot drawing several million daily active users. Whatnot also used its
financial report
to confirm it recorded $8 billion in sales last year, spanning categories such as trading cards, sports cards, women’s fashion and sneakers.
Separately,
Twitch has implemented AI-powered features, including stream summaries designed to help viewers catch up when joining broadcasts late, in another sign that the streaming industry is adopting AI technology when it can improve the user experience. However, those tools were not part of the discussion during Clancy’s appearance.
Images credit: Fortune
Conn Mc Gillion
About Conn Mc Gillion
Conn Mc Gillion is an editor and iGaming content specialist with experience across online casino & sweepstakes platforms. He has worked on US facing gambling and promotional content, focusing on clarity, compliance, and user-focused optimisation. Conn’s editorial approach prioritises transparency, accurate promotional breakdowns, and responsible play guidance.
View full profile
Read Also
Twitch
What is Twitch’s Creator Sponsorship Certification, and how can it help small streamers?
Khizar Mundia
Twitch's Creator Sponsorship Certification is expanding, and it has the potential to help smaller streamers get off the ground when it comes to partnerships. Sponsorships are an essential part of many streamers’ career, as they provide a steady and potentially lucrative income for broadcasting sponsored content. While there is no guaranteed method for a streamer to get signed by a brand, Twitch has a course that could be beneficial. Twitch's ...
Slots
Thrill announces new Original Roulette — here is how it plays
Fariha Bhatti
Thrill has made another addition to its stacked range of Originals, with the crypto casino announcing the release of Roulette. The classic table game rounds off the list with timeless mechanics and a distinctly modern twist. Thrill is a leading crypto casino and hosts a vast library of online slots and games that appeal to players of all tastes. From mainstream heavyweights like Hacksaw Gaming to underrated studios like Endorphina, ...
Big Wins
Roshtein hits huge Graffiti Ways win after losing day
Fariha Bhatti
Roshtein’s most recent win on Graffiti Ways came out of nowhere, leaving the streamer $4.8 million richer. Graffiti Ways comes from Colorful Play, a software provider that launched in 2025 and exists only within the Stake ecosystem. The slot is set in a graffiti-sprayed alley, and is known for its vibrant symbols and a five-scatter hidden bonus, a combination that turned it into an instant streamer favorite on release and ...
Twitch
Nina Lin arrested and banned on Twitch following New York Knicks celebrations
Fariha Bhatti
New York Knicks championship celebrations turned sour for streamer Nina Lin after the NYPD arrested her for climbing on top of a moving Amazon delivery van. Nina Lin has become synonymous with controversy on Twitch, so you'd think a recent ban would become her cue to lay low. Instead, she's back in the spotlight, and this time she's gone too far. The streamer spent the night of June 13 in ...
Twitch
MrBeast reaches 500 Million subscribers amid claims of $24 million in YouTube revenue
Khizar Mundia
Jimmy “MrBeast” Donaldson is one of the most popular content creators in the world. The YouTube star recently surpassed 500 million subscribers, and an alleged leak of his creator dashboard appears to reveal the platform revenue generated by his channels. MrBeast started small, but his ambition and drive helped him transform viral challenges and philanthropic stunts into some of YouTube's most ambitious productions. That success recently culminated in him becoming ...
Twitch
Pokimane comments on Sykkuno’s comeback as xQc weighs in
Khizar Mundia
Sykkuno's return to streaming after a roughly two-month hiatus prompted criticism from Imane "Pokimane" Anys, sparking another beef between her and Felix "xQc" Lengyel. Pokimane and xQc have clashed publicly on several occasions, with their latest disagreement centering on Sykkuno. After Pokimane criticized the streamer and voiced support for those affected by the controversy, xQc pushed back, arguing that the situation was being mischaracterized. The situation has even seen Sykkuno ...
News
This is how the UK’s under-16 ban could affect streaming platforms
Conn Mc Gillion
Recent political events have sparked debate across the UK, as Prime Minister Keir Starmer announced plans for a ban preventing under-16s from accessing major social media platforms. The measures are expected to come into force in early 2027. Platforms that could fall within the scope of the ban include Facebook, X, Instagram, Snapchat, TikTok, Twitch and Kick. The proposals could also restrict under-16s from livestreaming on certain platforms. This new ...
