Rumble Announces 90% Ad Revenue Share and Changes to Partner Program

Khizar Mundia Published 30/10/2026

Chris Pavlovski, founder and CEO of Rumble, has announced that the platform will implement new eligibility criteria for partners and also increase the ad revenue share for creators.

Ad revenue is an important element for creators, with several Twitch streamers having revealed that the revenue from ads is a major contributor to their income. Kick has recently started showing ads, but has controversially not started paying creators for adverts, with co-founder Eddie Craven calling the revenue insignificant.

In a message sent to creators and seen by WIN.gg, Rumble’s CEO Chris Pavlovski has communicated that, starting November 1, 2026, Rumble will pay out up to 90% revenue share on eligible video ads.

Ad revenue share	Current	Starting November 1, 2026
Creator	60% of net ad earnings	Up to 90% of eligible video ad revenue
Rumble	40%	10%

Rumble X post

Chris Pavlovski said in an X post that Rumble is increasing its ad revenue share to become the best platform for creators who want to monetize their content. The CEO believes that giving creators a larger revenue share can attract more streamers to the platform. He stated that more creators and viewers can potentially increase paid subscriptions, while also boosting other services on the platform. Pavlovski also expects Rumble to have a major opportunity in how it uses content going forward, declaring that his company will always be a “creator first” platform.

Rumble’s CEO discussed how AI will work on the platform, revealing that the platform will launch a content marketplace in the second half of 2027. Companies will be able to license creator content, with the choice of the creators. He said that this can open up new revenue streams for creators. AI is a controversial topic among many creators, but Rumble offering streamers a choice is a wise strategy. This way, creators who don’t mind sharing data with AI can benefit from the income opportunity, while those who want to stay away can opt out using the appropriate process Rumble announces.

Pavlovski also revealed that Rumble’s new Partner Program requires a creator to upload 10 videos through Rumble Studio within 30 days. The content can be livestreams or VODs, but the criteria are that the creator uploads the required number of videos. It’s worth noting that the Rumble Partner Program page highlights that the program is invite-only and each request is vetted by the partnership team. Despite this, Rumble’s Partner Program criteria are more lenient compared to rival platforms, which can be attractive to more creators.

Khizar Mundia

About Khizar Mundia

Khizar Mundia has been playing video games for as long as he can recall. Things have come a long way since the many days he spent playing the original NES, though. He now covers a variety of competitive games and esports, as well as the world of streaming, ranging from Twitch to Kick. If it’s of interest to gamers, it’s of interest to Khizar.

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