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Pokemon attractions coming to Universal Studios Japan Pokemon Pokemon attractions coming to Universal Studios Japan By Olivia Richman Here’s the best Sylveon build for Pokemon Unite Pokemon Here’s the best Sylveon build for Pokemon Unite By Steven Rondina The mission Search for Zarude is now available in Pokemon GO Pokemon The mission Search for Zarude is now available in Pokemon GO By William Davis
Here is the release date for Sylveon in Pokemon Unite Pokemon
Here is the release date for Sylveon in Pokemon Unite William Davis The first Eeveelution to enter Pokemon Unite will be Sylveon and fans finally know the Pokemon’s release date.  The Fairy-type Pokemon will be a ranged attacker and has some brand new fairy moves that will likely spice up the meta. Sylveon will start out as Eevee at level one but evolves quickly at level four. Furthermore, Sylveon will be getting its Unite Move at level eight. Sylveon is the first …
Here’s the best Mamoswine build for Pokemon Unite Pokemon
Here’s the best Mamoswine build for Pokemon Unite Steven Rondina Mamoswine has joined the fray in Pokemon Unite and now players are trying to figure out how best to build the new Pokemon. Mamoswine is a unique addition to the game as a defender that is meant to scale into the late game. As with many other Pokemon of its class, it offers a blend of tankiness and crowd control to make up for its lack of damage output, and …
Pokemon GO’s Little Jungle Cup arrives with unique meta Pokemon
Pokemon GO’s Little Jungle Cup arrives with unique meta Steven Rondina Pokemon GO is rolling out a unique new battle format with the Little Jungle Cup. The event comes as Pokemon GO prepares for the arrival of eighth-generation mythical Pokemon Zarude, and is a new take on the Little Cup that occasionally pops up in the game. The Little Jungle Cup only allows users to battle with Pokemon of 500 CP or less, with the extra caveat of requiring Pokemon to …
New Scyther evolution coming to Pokemon Legends: Arceus Pokemon
New Scyther evolution coming to Pokemon Legends: Arceus Steven Rondina Pokemon Legends: Arceus has already caught the eyes of Pokemon fans with its unique gameplay and setting, but a new Scyther evolution is really turning heads. Pokemon fans already knew that the upcoming spin-off set in an ancient Sinnoh region would bring new Pokemon like regional variants and new evolutions of established Pokemon. But something else that’s set to arrive is an alternate evolution of fan-favorite Pokemon Scyther. The Pokemon …
Mamoswine’s Pokemon Unite release date has been announced Pokemon Mamoswine’s Pokemon Unite release date has been announced By William Davis How to counter, defeat, and capture Giratina in Pokemon GO Pokemon How to counter, defeat, and capture Giratina in Pokemon GO By Steven Rondina New Lucario bug is ruining the ranked experience in Pokemon Unite Pokemon New Lucario bug is ruining the ranked experience in Pokemon Unite By William Davis
Genesect set to return as Pokemon GO raid boss in October Pokemon
Genesect set to return as Pokemon GO raid boss in October Steven Rondina The terrifying steel-bug Pokemon Genesect is returning to Pokemon GO. Though Genesect has been available in Pokemon GO for some time now, different versions of the mythical Pokemon are being added to the game starting with Douse Drive Genesect in October. When Genesect first arrived in Pokemon Black and White on the Nintendo DS, it had the unique ability to change the typing of its Techno Blast attack by holding …
How to complete Finding Your Voice in Pokemon GO Pokemon
How to complete Finding Your Voice in Pokemon GO Steven Rondina Meloetta can now be obtained by all Pokemon GO players thanks to the Finding Your Voice special research questline. The new questline was added to the game alongside Fashion Week, making September one of the most action-packed months in Pokemon GO history. The research gives players access to the musical mythical Pokemon, which boasts unique typing and decent strength. Not only that but players can also get a bunch of …
Sylveon, Mamoswine are ready but hidden in Pokemon Unite files Pokemon
Sylveon, Mamoswine are ready but hidden in Pokemon Unite files Steven Rondina Pokemon Unite players already know that Sylveon and Mamoswine are set to arrive as the next playable Pokemon, but there wasn’t all that much clarity regarding how they’d play. Until now. Pokemon Unite has arrived on mobile devices and a major update arrived alongside it. Included in that are hidden files related to Sylveon and Mamoswine. Dataminers dug into those hidden files and activated them, discovering fully realized builds of …
New features, battle pass hit Pokemon UNITE after mobile launch Pokemon
New features, battle pass hit Pokemon UNITE after mobile launch Olivia Richman Pokemon UNITE’s mobile version is here. The Pokemon Company launched the mobile version of Pokemon UNITE yesterday, bringing the MOBA to iOS and Android devices. The mobile version has the same Pokemon and maps as the Nintendo Switch version, and will include all the same updates moving forward. Trainers can link their mobile and Nintendo Switch accounts, allowing them to share progress between devices. There is also cross-play, meaning trainers …
New items, space holowear coming in Pokemon Unite update William Davis Pokemon Another big update for Pokemon Unite is right around the corner and it will include the mobile launch, new Pokemon, new items, and fresh holowear.  The update is expected to hit after the mobile launch on Wednesday, September 22. This will be one of the biggest updates since the game’s release and it will likely usher in a massive influx of players. With the mobile launch, crossplay will begin and …
Pokemon GO Fashion Week adds Furfrou, Meloetta research for all Steven Rondina Pokemon Fashion Week 2021 is about to arrive in Pokemon GO and it’s set to be a really big event. Costumed Pokemon from last year are set to return and new ones will be added. But that’s just the tip of the iceberg. A new tool for changing Pokemon forms is being added to Pokemon GO with Fashion Week 2021, and the GO Fest 2021 special research will be made available …
How to defeat and use Mesprit, Uxie, and Azelf in Pokemon GO Steven Rondina Pokemon Mesprit, Uxie, and Azelf are arriving in Pokemon GO as the new five-star raids. The gen-four legendary trio has long been underappreciated in the games. Unfortunately, that lack of appreciation is somewhat justified in Pokemon GO as the trio is significantly shakier than many other sub-legendary Pokemon. So can players make the Lake Guardians work in Pokemon GO? Here’s how to defeat, capture, and make the most of Mesprit, Uxie, …
Is Blissey worth playing in Pokemon Unite after recent buffs? William Davis Pokemon Given the recent buffs targeting Blissey in Pokemon Unite, is this newer Pokemon now a top pick in the popular game?  As the newest support in Pokemon Unite, Blissey is still finding its place in the meta while the game’s developers are still trying to find the right balance for the tanky healer. In the most recent balance patch 1.1.1.8, Blissey received some great buffs that could potentially boost this …
Pokemon x Oreo collab arrives with rare Pokemon cookies Steven Rondina Pokemon Scalpers have been scrambling to scoop up and resell Pokemon merch for months now, and they’re likely to hit grocery stores next thanks to the upcoming Pokemon Oreos. The Pokemon x Oreo collaboration has been officially revealed after a September tease, and it’s set to be a unique one. The limited edition Pokemon Oreos will feature pictures of different Pokemon on them. Not only that, but the featured Pokemon have …
Pokemon Unite players are frustrated with report system Olivia Richman Pokemon The Pokemon Unite community of players is frustrated with the new MOBA’s reporting system. While most games allow players to report fellow competitors who are inactive, griefing, or using offensive language, toxic players in Pokemon Unite seem to all but get away with their negative behaviors. Fans have noticed that the only players who seem to face real consequences are those who are inactive for several minutes or leave ranked …
These are the best items and moves for Blastoise in Pokemon Unite William Davis Pokemon Blastoise has finally arrived in Pokemon Unite as the last of the three original starter Pokemon. Blastoise is already looking to be a popular pick in both ranked and standard matches, with tankiness and damage that shouldn’t be underestimated.  As a ranged special attacker, one would think that Blastoise is a carry just like Charizard and Venusaur but that isn’t the case. Instead, Blastoise is considered a defender that can …
The best build and moves for Wigglytuff in Pokemon Unite William Davis Pokemon Wigglytuff has turned into one of the most oppressive supports in Pokemon Unite, able to lock down opponents while supporting its own carries. Paired up with an Alolan Ninetales, Lucario, or even Gardevoir, Wigglytuff is able to flourish in lane and help get the early lead needed to snowball a game.  In Pokemon Unite, Wigglytuff is classified as an intermediate Pokemon, which means that it’s not the easiest to play. …
Are Pokemon Red and Blue about to arrive on Nintendo Switch? Steven Rondina Pokemon Nintendo Switch Online offers active subscribers access to a long list of classic NES and Super Nintendo games. That offering might soon expand to include some famous Pokemon games. According to Eurogamer and Nintendo Life, a series of Game Boy and Game Boy Color games are set to be released for Nintendo Switch Online with Nintendo life adding that this is set to be made available “soon.” This stems from …
First official Pokemon Unite tournament coming to Japan Olivia Richman Pokemon Sign-up for the first official Pokemon Unite tournament has started today. The Pokemon Company has announced the first tournament for popular MOBA Pokemon Unite. The first move in cementing Pokemon Unite as a competitive esports title is a tournament in Japan on September 19. While not the first Pokemon Unite tournament to be held, this is the first to be officially sanctioned and sponsored by the JGC. https://twitter.com/poke_unite_jp/status/1433716396731482114 To compete …
Complete guide to Pokemon GO’s Misunderstood Mischief Steven Rondina Pokemon Pokemon GO is going to be doing a lot for Halloween in 2021 with the Season of Mischief event and Misunderstood Mischief special research. The 90-day event featured a variety of perks for players with the centerpiece being a new special research questline called Misunderstood Mischief. Misunderstood Mischief was a different take on the established special research framework in Pokemon GO, with a staggered release for each step. Not much …
Pokemon Legends Arceus may be most difficult Pokemon game yet Olivia Richman Pokemon The Pokemon community has been complaining about how easy a lot of the recent Pokemon titles have been. But a leaker has recently revealed that Pokemon Legends Arceus will be one of the most difficult games in the series. Pokemon Legends Arceus was shown off heavily during an August Presents. The heavily anticipated RPG is coming in 2022, but the Pokemon community can’t seem to wait that long for more …

Pokemon stands as the largest cross-media IP in the world by a comfortable margin, but how did it make such explosive gains?

For a long while, pivoting a video game franchise into a larger brand seemed impossible. Iconic titles like Street Fighter, Mortal Kombat, and Resident Evil received TV and film adaptations, with the most common result being catastrophic failure. That was the norm from the 1990s all the way into the 2020s; and it probably shouldn’t have been.

While Street Fighter: The Legend of Chun-Li and Silent Hill: Revelation were irredeemably bad, Pokemon showed that a video game series can be adapted into many different mediums. Here’s a quick history of the franchise and its future outlook.

Pokemon explodes with Game Boy games, quickly expands

Pokemon first arrived in Japan in 1996 with the release of Pokemon Red and Green; a pair of titles for the Nintendo Game Boy. The two games were largely identical, but each one had a handful of Pokemon that were exclusive to those titles. This encouraged players to collect and trade these monsters with others who purchased the games.

Later on in 1996, the game was reimagined as a trading card game. Then in 1997, an anime adaptation launched in Japan.

Both of those rapid-fire expansions earned strong success domestically. More importantly, it primed Pokemon for an overwhelming global push.

In 1998, the franchise officially crossed over into North America, Europe, and Australia. The games were killer apps for the Game Boy but it wasn’t just a video game. An accompanying anime aired new episodes daily, and the trading card game exploded out of the gate. This made it difficult to ignore Pokemon to the point where characters like Ash Ketchum and Pikachu were universally recognizable. Just like that, the franchise was unstoppable.

Pokemon expands beyond Nintendo consoles, grows even further

For decades, Pokemon video games were among the top-selling games each year they came out. The Pokemon TCG was one of the biggest in the industry. The anime was a constant, without even mentioning its many spin-off movies. Licensing characters for toys and apparel was a golden goose for all involved.

But the franchise was still positioned to grow further.

Almost all of the games were exclusive to Nintendo’s gaming hardware, but mobile gaming was on a sharp rise of its own. The franchise also released a long list of spin-offs, successfully turning the series into everything from a pinball game to a beat ‘em up. The Pokemon Company had dabbled with PC and mobile games previously, but started actively partnering with other studios in the 2010s.

The biggest example of this was Pokemon GO. The Pokemon Company partnered with AR game studio Niantic was an instant hit, being downloaded hundreds of millions of times. It was far from alone, however. Battling-focused gacha game Pokemon Masters, MOBA adaptation Pokemon Unite, and puzzle game Pokemon Cafe launched in the following years.

It wasn’t just licensed mobile games, though. Games like Detective Pikachu and New Pokemon Snap gave players fresh and varied ways to enjoy the familiar franchise.

Modern Pokémon games see mixed response, but sales remain strong

Though Pokémon has many lifelong fans, the mainline releases have long attracted controversy within the fandom. Though the first few generations were generally beloved, opinions on new and modern games releases vary wildly. Starting with the Nintendo Switch, critical response to the games wavered.

Reviews for Pokémon Let’s Go Pikachu and Let’s Go Eevee were lower than previous entries in the series. That pattern held with Pokémon Sword and Shield, which were also met with extreme backlash on social media.

Though each mainline game made every monster from previous generations available up until Ultra Sun and Ultra Moon, this ended with Sword and Shield. Several fan favorites, including Beedrill and the Unovan starters, were made unobtainable in the game. The mega evolution and Z-move battle mechanics were also removed from the games. It’s unclear why or what methodology was used to determine which of the little monsters were left out.

Reviews sank further from there, with Pokémon Brilliant Diamond and Shining Pearl, then Pokémon Scarlet and Violet garnering the lowest review averages for mainline games.

Despite this, the games were still an enormous commercial success. Pokémon Sword, Shield, Scarlet, and Violet ranked among the best-selling games in franchise history. Its publisher may have heeded some of the fan criticism however, as the company opted against releasing a new mainline game or expansion in 2024. This was the first year without a major game release since 2015.