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Everything you need to know about Shadow Lugia in Pokemon GO Pokemon
Everything you need to know about Shadow Lugia in Pokemon GO Steven Rondina Shadow Pokémon are the most potent offensive options in all of Pokémon GO, and legendaries like Shadow Lugia are particularly fearsome. The cover monster for Pokémon Silver has arrived in Pokémon GO in Shadow form in the Misunderstood Mischief event. This gives players the chance to add another overpowered psychic-type Pokémon to their lineup. Of course, that’s much easier said than done. It’s an ordeal getting through the Misunderstood Mischief …
How to get Ed Sheeran code, sunglasses Squirtle in Pokémon GO Pokemon
How to get Ed Sheeran code, sunglasses Squirtle in Pokémon GO Steven Rondina Pokémon GO is in the middle of a large collaboration with British musical artist Ed Sheeran. Niantic is taking a page out of Fortnite’s playbook and is working with musicians to create attention-grabbing musical events in Pokémon GO. But while Pokémon GO doesn’t really lend itself to grandiose events in the way that Fortnite does, the AR collect-a-thon is still putting together something special for those who aren’t scooping up …
This is how to get Leafeon in Pokemon GO Pokemon
This is how to get Leafeon in Pokemon GO William Davis Some of the most popular Pokemon to get in Pokemon GO are the Eevee evolutions, but not all of them are easy to acquire.  One of the newest Eevee evolutions is Leafeon. The grass evolution of Eevee will work as a great offensive Pokemon and can also just act as a fun showoff piece for players who are lucky enough to have the shiny version. Getting it won’t just happen …
How to get mystery gift function and Manaphy in Pokemon BDSP Pokemon
How to get mystery gift function and Manaphy in Pokemon BDSP Steven Rondina Pokemon Brilliant Diamond and Shining Pearl have one of the best early purchase mystery gifts in the franchise’s history, but how do you actually get the mystery gift function? It’s very easy to miss how to get access to the mystery gift menu option in Pokemon BDSP, but the good news is that players can rectify this at any time. They ought to do it fairly soon however, as mythical …
How to finish Pokemon GO Brilliant Diamond and Shining Pearl event Pokemon
How to finish Pokemon GO Brilliant Diamond and Shining Pearl event Olivia Richman Pokemon GO is celebrating the release of Pokemon Brilliant Diamond and Shining Pearl with a two-part event. In true Pokemon fashion, Pokemon GO is planning two separate events for each game. Brilliant Diamond is from November 16 to the 18th. The Shining Pearl portion is from November 18 to November 21. There are some things happening throughout the entirety of the event. The distance required to hatch an egg has …
Decidueye’s Pokemon Unite release date revealed after leak Pokemon
Decidueye’s Pokemon Unite release date revealed after leak Olivia Richman The Pokemon community has accurately predicted the addition of Decidueye in Pokemon Unite. The team behind the Pokemon MOBA confirmed that Decidueye is joining the growing roster in Pokemon Unite. According to an official tweet, Decidueye will be available on November 19. https://twitter.com/PokemonUnite/status/1459144194966966279?t=lcYbUQd-qruPCYgYBQIdyA&s=19 A recent leak revealed Decidueye’s abilities in Pokemon Unite. Decidueye will have its signature ghost and grass moves in Pokemon Unite, starting with Astonish and Leafage. Astonish …
Decidueye moves, abilities leaked in Pokemon Unite update Pokemon
Decidueye moves, abilities leaked in Pokemon Unite update Steven Rondina Pokemon Unite data miners have discovered a fully operational build of Decidueye in the game’s files. The Sun and Moon starter’s release might be coming sooner than most were expecting. The Pokemon Company teased the Pokemon’s release just a few days ago, but Decidueye is already a part of Unite. Though players can’t access it yet, some have unlocked the Pokemon in the mobile version of the game. A YouTuber …
Greedent nerfs highlight new Pokemon Unite balance update Pokemon
Greedent nerfs highlight new Pokemon Unite balance update William Davis Pokemon Unite continues to push balance updates to the game as the playable Pokemon roster expands with the recent release of Greedent and the upcoming release of Decidueye.  In this newest balance update, Pokemon Unite made changes to quite a few Pokemon, but one specifically was in focus. It was new melee defender Greedent who got some big changes, most of them being nerfs to its strong kit. Greedent also …
Mew and Jirachi return in Pokemon BDSP, here’s how to get them Steven Rondina Pokemon Popular mythical Pokémon Mew and Jirachi are set to make their return to Pokémon video games in Brilliant Diamond and Shining Pearl. With the launch of Pokémon BDSP just around the corner, Nintendo is pulling back the curtain on some of the new features that will be available in the games. This includes some new post-game content in Ramanas Park, which will be available to players after they defeat the …
Pokemon Unite hints that Decidueye is joining roster Olivia Richman Pokemon Pokemon Unite fans are confident that Decidueye will be the next Pokemon to join the Pokemon Unite roster. On November 8, the game’s official Twitter account stated that a Pokemon was “flying true like an arrow” into the arena. The hint was accompanied by a picture of arrows outlined in green energy raining down from the sky. While Pokemon didn’t mention which Pokemon was coming to Unite next, fans immediately …
What’s new in Pokémon Brilliant Diamond and Shining Pearl? Steven Rondina Pokemon Pokémon Brilliant Diamond and Shining Pearl are right around the corner and for many, the biggest question is what new content do these games bring to the table? Game Freak has traditionally done a good job with its mainline Pokémon game remakes, balancing the classic experience with new trimmings implemented in the generations since then. Pokémon BDSP is actually supposed to go in a different direction, standing as one of …
Pokemon Unite season 3 adds new battle pass, removes rewards Steven Rondina Pokemon Pokemon Unite season 3 is here, and with it comes a new battle pass. The space-themed second season is officially over, and a surprising new battle pass is on the way. Though the winter holidays are sneaking up quickly, the new Pokemon Unite battle pass has a summery vibe with the name “Sun, Sun, Sunshine. The centerpiece to the battle pass is a pair of holowears for first-generation starters. This …
How to counter Cobalion, Terrakion, and Virizion in Pokemon GO Steven Rondina Pokemon Cobalion, Terrakion, and Virizion are returning to raids in Pokemon GO, and it’s worthwhile to counter, defeat, and capture all three of them. The Swords of Justice have returned to Pokemon GO as five-star raid bosses for the Festival of Lights event. The gen five legendary trio will be randomly appearing from five-star raid eggs throughout the Festival of Lights’ 10-day runtime. Cobalion, Terrakion, and Virizion have unique and powerful …
Pokemon GO Festival of Lights arrives with fireworks show Steven Rondina Pokemon Pokemon GO players are being treated to a fireworks display as part of the Festival of Lights event. Many cultures around the world have a “festival of lights” holiday, with Pokemon GO celebrating Diwali. Diwali is a five-day festival celebrating light’s defeat of shadow. Pokemon GO is joining in on the celebration with a 10-day event based around fire and electric-type Pokemon. Alongside the fireworks, new raid bosses have arrived …
Is a Pokemon Emerald port coming to Nintendo Switch? Steven Rondina Pokemon For many, the Gameboy Advance era of Pokemon games was the greatest of them all, with Pokemon Emerald being the best among them. So will it ever be brought back to life on the Nintendo Switch? While Ruby and Sapphire received remakes with Omega Ruby and Alpha Sapphire, Emerald was never given that treatment. So do fans of the only green Pokemon game to hit western shores have any hope …
How to build and play Greedent in Pokemon Unite Steven Rondina Pokemon Greedent has arrived in Pokemon Unite and, as with every other defender in the game, it’s getting a stint of being wildly overpowered. Following in the footsteps of early top-tier Pokemon Snorlax and the devastatingly strong Crustle, Greedent has incredible bulk, the ability to deal big damage, and can easily score goals even as enemies try to stop them. Some of this is likely to be rolled back over time, …
These are the most expensive cards of Pokemon Celebrations TCG William Davis Pokemon The Pokemon franchise is celebrating its 25th anniversary this year and for the TCG that means a set of cards that will give every player and collector a nostalgic trip.  Pokemon Celebrations is the newest Pokemon TCG set which is made to celebrate the 25 years of Pokemon. It’s a small but intense set which has reintroduced some of the most iconic cards from across Pokemon history, starting with the …
Pokemon Unite fans rage over Halloween Festival event rewards Steven Rondina Pokemon Pokemon Unite is having its first seasonal event with the Halloween Festival, but fans are calling foul over the lack of treats being made available. The Halloween Festival offers players the ability to grab a handful of limited-edition cosmetics for their trainer avatars. Unfortunately, it’s unlikely that players will be able to actually obtain all of them. Players only have the ability to get 96 pumpkins, which serve as the …
How to catch and use Sirfetch’d in Pokemon GO Steven Rondina Pokemon Pokemon GO has a number of fun regional variants available for players to add to their lineups, and Sirfetch’d is one of the best. The Galarian Pokemon was made available in Pokemon GO last year and stands out from the pack as a pure fighting type with great move coverage. On top of that is a high CP ceiling that makes Sirfetch’d viable in raids, PVP battling, and fights with …
New Hisuian Zorua and Zoroark coming in Pokemon Legends: Arceus Steven Rondina Pokemon Another new Hisuian Pokemon has been revealed for Pokemon Legends: Arceus. The Pokemon Company went in a very surprising direction with one of its recent trailers for the upcoming open-world Pokemon game. Instead of running through gameplay footage, the latest Pokemon Legends: Arceus trailer was fully cinematic with a unique found-footage style that hearkened to the Blair Witch Project style of the late 1990s and early 2000s. Though it was …

Pokemon stands as the largest cross-media IP in the world by a comfortable margin, but how did it make such explosive gains?

For a long while, pivoting a video game franchise into a larger brand seemed impossible. Iconic titles like Street Fighter, Mortal Kombat, and Resident Evil received TV and film adaptations, with the most common result being catastrophic failure. That was the norm from the 1990s all the way into the 2020s; and it probably shouldn’t have been.

While Street Fighter: The Legend of Chun-Li and Silent Hill: Revelation were irredeemably bad, Pokemon showed that a video game series can be adapted into many different mediums. Here’s a quick history of the franchise and its future outlook.

Pokemon explodes with Game Boy games, quickly expands

Pokemon first arrived in Japan in 1996 with the release of Pokemon Red and Green; a pair of titles for the Nintendo Game Boy. The two games were largely identical, but each one had a handful of Pokemon that were exclusive to those titles. This encouraged players to collect and trade these monsters with others who purchased the games.

Later on in 1996, the game was reimagined as a trading card game. Then in 1997, an anime adaptation launched in Japan.

Both of those rapid-fire expansions earned strong success domestically. More importantly, it primed Pokemon for an overwhelming global push.

In 1998, the franchise officially crossed over into North America, Europe, and Australia. The games were killer apps for the Game Boy but it wasn’t just a video game. An accompanying anime aired new episodes daily, and the trading card game exploded out of the gate. This made it difficult to ignore Pokemon to the point where characters like Ash Ketchum and Pikachu were universally recognizable. Just like that, the franchise was unstoppable.

Pokemon expands beyond Nintendo consoles, grows even further

For decades, Pokemon video games were among the top-selling games each year they came out. The Pokemon TCG was one of the biggest in the industry. The anime was a constant, without even mentioning its many spin-off movies. Licensing characters for toys and apparel was a golden goose for all involved.

But the franchise was still positioned to grow further.

Almost all of the games were exclusive to Nintendo’s gaming hardware, but mobile gaming was on a sharp rise of its own. The franchise also released a long list of spin-offs, successfully turning the series into everything from a pinball game to a beat ‘em up. The Pokemon Company had dabbled with PC and mobile games previously, but started actively partnering with other studios in the 2010s.

The biggest example of this was Pokemon GO. The Pokemon Company partnered with AR game studio Niantic was an instant hit, being downloaded hundreds of millions of times. It was far from alone, however. Battling-focused gacha game Pokemon Masters, MOBA adaptation Pokemon Unite, and puzzle game Pokemon Cafe launched in the following years.

It wasn’t just licensed mobile games, though. Games like Detective Pikachu and New Pokemon Snap gave players fresh and varied ways to enjoy the familiar franchise.

Modern Pokémon games see mixed response, but sales remain strong

Though Pokémon has many lifelong fans, the mainline releases have long attracted controversy within the fandom. Though the first few generations were generally beloved, opinions on new and modern games releases vary wildly. Starting with the Nintendo Switch, critical response to the games wavered.

Reviews for Pokémon Let’s Go Pikachu and Let’s Go Eevee were lower than previous entries in the series. That pattern held with Pokémon Sword and Shield, which were also met with extreme backlash on social media.

Though each mainline game made every monster from previous generations available up until Ultra Sun and Ultra Moon, this ended with Sword and Shield. Several fan favorites, including Beedrill and the Unovan starters, were made unobtainable in the game. The mega evolution and Z-move battle mechanics were also removed from the games. It’s unclear why or what methodology was used to determine which of the little monsters were left out.

Reviews sank further from there, with Pokémon Brilliant Diamond and Shining Pearl, then Pokémon Scarlet and Violet garnering the lowest review averages for mainline games.

Despite this, the games were still an enormous commercial success. Pokémon Sword, Shield, Scarlet, and Violet ranked among the best-selling games in franchise history. Its publisher may have heeded some of the fan criticism however, as the company opted against releasing a new mainline game or expansion in 2024. This was the first year without a major game release since 2015.