With Twitch changing its Stance on Casino Streaming, What Does This Mean for the Streaming Landscape?

Streaming casino gambling is increasingly popular on Twitch, but the platform has recently established some new policies to protect streamers, viewers, and reputable online casinos alike. While some feared it might be game over for casino streaming, in fact, it appears to be the opposite.

Changes to classifications

The most recent change is to its classification guidelines. This means that gambling content is being labeled more accurately so that people know what they can expect to see. Content creators must now use a content classification label (CCL), so viewers know that the stream contains mature themes. Gambling is one such mature theme.

Creators were always required to mark their content as “Mature Content” on the creator dashboard, but they now have the option to classify it under one of the following categories. These are:

• Mature-rated games
• Sexual themes
• Drugs
• Intoxication or excessive tobacco use
• Violent and graphic depiction
• Significant profanity or vulgarity 
• Gambling

Despite the label being a requirement prior to June 2023, it has been reported that only 65% of real money gambling streams were labeled as mature. Gambling on Twitch is classified when the content creator is playing for real money, either online or in-person, and covers casino games, poker, and fantasy sports. The U.K. broadcasting regulator Ofcom reported a marked improvement in the accuracy of labeling in as little as 30 days after the change was made.

It concluded: “We found that more specific content labels, coupled with penalties for inaccurate labeling, led content creators to positively change their behavior in terms of how accurately they labeled content.”

“The change resulted in users being provided with much clearer alerts for mature content. However, we did not see any significant impact on the amount of mature content users viewed following the change, nor did we see a significant change in the amount of mature content creators produced.”

Ban on unlicensed gambling websites

In 2022, Twitch banned the streaming of footage from unlicensed casino sites, including Stake.com, Rollbit.com, and Roobet.com. Then, last August, it extended the ban to include Blaze and Gamdon after controversy broke out when a streamer was accused of scamming users and content creators of thousands to fuel their gambling addiction. The change came about when some of the platform’s big-name streamers complained about the company’s lax policies! 

Twitch then agreed to prohibit websites that included roulette, dice, or online slots that were not licensed in the U.S. or other jurisdictions that “provide sufficient consumer protections”. 

A spokesperson from Twitch said, 

“Our goal now, as it was last fall, is to protect our community, address predatory behavior, and make Twitch safer.”

Good news for viewers

These changes seem to have been made with the best interests of the Twitch community at heart and should not affect the legitimate online gambling streaming landscape.

What Twitch appears to be doing is stamping out rogue operators and scammers to protect their members and make the streaming platform safer for content creators and viewers alike. Casino gambling for real money is currently legal in the U.S. in Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia, so the locations from which streamers should be broadcasting are relatively limited. 

However, as residents in these states have an enormous choice of online casinos, from those run by big international names to smaller local operators, they are spoilt for choice in bringing top-quality casino gambling streaming content to their followers. The combination of regulated real-money websites and trusted Twitch streamers correctly classifying their content should ensure viewers a much safer streaming environment.

When is casino gambling not regulated but still legal?

There is another growing trend across the U.S. that has caught the attention of streamers, gamers, and viewers. While online gambling for real money is strictly regulated across the country, social and sweeps casinos are not covered by the same regulations. They are, therefore, accessible in almost all U.S. locations.

Because sweeps and social casinos use virtual currencies and bets are not placed on the outcomes of the games, they are great fun to play and increasingly popular. While many people just play for fun, it is possible to exchange winnings for real prizes at sweeps casinos indirectly. Dozens of prolific streamers regularly upload sweep casino content, host parties, and shower their followers with giveaways, exclusive merchandise, and even coupons. 

If you’re into casino-style gaming, you can join dozens of communities led by prolific streamers who regularly upload new content, host parties, and frequently reward their followers with giveaways, coupons, and exclusive merch. 

And it is not just the streamers who have fantastic offers. Sweeps casinos offer superb regular bonuses and offers for their customers.

Finding a good stream is not always easy, but the top streamers tend to play on the most trustworthy sites, such as Chumba. They know how to find promo codes at Chumba Casino, like 2,000,000 free Gold Coins and two free Sweeps coins, without needing a deposit bonus code. While you might think these offers are only available for top streamers, you might be surprised to understand that these offers can be accessed by anyone.

Chumba is one of the original social/sweepstake casinos in the U.S. However, with new casinos constantly bursting onto the scene, they work hard to attract new players and remain relevant. They have unique games, and good streamers can create a real buzz about what is on offer here. Layer on the streamers’ personal style and quirks, and you have a very entertaining channel.

Sweeps casino streams offer a party atmosphere

While it can be exhilarating to watch a top streamer winding up to win an enormous real-money jackpot, it can also be pretty intense. By following sweeps casino streamers on Twitch, the whole atmosphere is set up to be exuberant and fun. The top sweeps casino streamers like Xposed and Roshtein have over a million followers. There are increasingly collaborations between streamers, too, creating a new buzz. There’s even word that Mark Zuckerberg may be joining soon, but we still have yet to see it materialize.

In conclusion

The changes that Twitch has brought about seem to benefit everyone. The viewers get top-end content and know what they are getting without fear of being scammed. The streamers know that they are not up against disreputable competition, and the best online platforms get to showcase all that is best about their platform and games.