Whataburger x Fortnite collab featuring destroying restaurants, Whataguy NPC

Olivia Richman Published 08/07/2024

Fast food chain Whataburger has teamed up with Fortnite to create a Bedwars map, Breakfast in Bedwars, going live today. Here is what we know about the Whataburger collaboration, including map details and an upcoming tournament with real prize money on the line.

Whataburger Breakfast in Bedwars map revealed

The Breakfast in Bedwars map has just launched and will be available to game on until July 15. Inspired by Bed Wars, the map has each team trying to destroy the opposing team’s Whataburger restaurant. The map also features Whataburger-themed items and locations, including a Breakfast Burger power-up and Spicy Ketchup speed boost consumables.

Another interesting addition the Breakfast in Bedwars map is the inclusion of Whataguy. This is the fast food chain’s mascot, who first appeared back in the 90s. he’s a superhero-inspired character that will appear as an NPC within Breakfast in Bedwars. If you find him, you’ll get a key to his vault full of weapons and upgrades, giving you an upperhand in the match.

The map was created in partnership with efuse, erena, Click Media Group, and McGarrah Jessee. It was created with Fortnite’s Unreal Editor (UEFN) which allows for custom, immersive experiences and provides more integration than the usual advertising mediums.

“The Whataburger + Fortnite collaboration came together naturally for us,” said McGarrah Jessee creative director Michael Anderson. “First of all, Whataburger fans are like no other, and it turns out a lot of them are also gamers who love Fortnite. The McGarrah Jessee team knew early in the process that we wanted to give our fans a little extra, by authentically contributing to the gaming community, as opposed to just serving ads within beloved games.”

Whataburger social media manager Davis Alcorn and PR specialist Miranda Grubbs told GamesBeat that the game was also a way to immerse gamers into the world of Whataburger in an interactive way. This way fans could “explore with their friends” rather than just see ads on Twitch.

“Showing up authentically for our fans is always our goal, and getting to realize what Whataburger would be like in the Fortnite universe was a blast,” they said.

Olivia Richman

About Olivia Richman

Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.

View full profile

Read Also

Fortnite

When does the current Fortnite season end? Zachary Roberts When does the current Fortnite season end? This is a question that's always important to know the answer to. For one thing, many elements of the season, such as the items and characters, will go away at that time. That is also when players will no longer be able to earn battle pass rewards. So, when does the current Fortnite season end? Fortnite Chapter 7 Season 3 just began, but ...

Fortnite

Fortnite Chapter 7 Season 3 Battle Pass leaks early, here are the characters Zachary Roberts Fortnite Chapter 7 Season 3 is coming in a matter of days, so now is a great time to keep your eyes peeled for leaks. They'll be flowing pretty freely in the lead-up to June 5, which is when the current season ends. Unsurprisingly, the battle pass has and will continue to be a big part of that. While we don't know every item that will be included, we do ...

Fortnite

Fortnite Chapter 7 Season 3 leaks reveal possible name and theme Zachary Roberts Fortnite Chapter 7 Season 3 is nearly here. In early June, Season 2, the Showdown season, will come to an end. On June 5, Season 3 drops, which puts it less than two weeks away. Sadly, that means there are only two weeks left to claim current season rewards, but it also means the leaks are going to start flowing in. They always do when a new season nears. Every ...

Fortnite

The rarest Fortnite Skins out there Zachary Roberts Wondering about the rarest Fortnite skins that have been part of the game? Plenty of people do. While they're not like Pokémon cards and do not carry real-world for being rare, it is still a little bit of a flex to have some of these uncommon skins. In some instances, extenuating circumstances caused a skin to be unavailable for the rest of time (Travis Scott), while other times, gamers just ...

Twitch

Here’s what we know about Clix’s net worth Khizar Mundia Cody “Clix” Conrod is a famous Fortnite streamer who has recently gone on record talking about his yearly income. This has led to fans to speculate as to what Clix's net worth is, given his huge growth in popularity in recent years. American streamer Clix may have started his career by playing Fortnite, but he soon became one of the more popular content creators around regardless of game of choice. ...

Fortnite

How to spectate your friends playing Fortnite M Alzamora Sometimes, it's nice to take a break from battling in Fortnite and spectate instead, and here's how to watch the game rather than compete. There are a number of reasons why players might choose to act as Fortnite spectators rather than actually participate. Watching can provide valuable insight into strategies and new tricks, especially for those newer to the game. In some cases, it can even help give teams a ...

Fortnite

Does Fortnite BR have global chat? Here’s how to turn it on Fariha Bhatti Fortnite has added a global chat option, and players can finally hear each other mid-match, for better or worse. Text chat is pretty common in multiplayer games because it's an easy way to communicate. Not everyone has a mic or feels like using one, so having a text chat option is often seen as a must-have. The same can not be said about global chat. Most gamers agree such a ...