Walmart becomes official LCS merchandise partner with jerseys, more

Official LCS merchandise and branded team jerseys are now available on consumer giant Walmart’s website.

Fans from the United States can now purchase the official LCS merchandise and team jerseys through Walmart’s website. The products are available only in the United States at the moment. Through Twitter, the company shared its future plans to expand the offer to Walmart stores and locations in Canada, where the massive company also maintains a strong presence.

Walmart, in partnership with apparel company We Are Nations, started selling esports gear not that long ago. We Are Nations works directly with the LCS on apparel and merchandising. The company also sells its own product and jerseys from LEC franchise G2 Esports and all ten LCS franchises.

In addition to the LCS gear, the retailer currently offers products from a broad variety of esports brands, including FaZe Clan, Fnatic, Natus Vincere, and Virtus.Pro.

Overwatch League merchandise is also available through online seller Fanatics, though it has been the source of some derision from OWL fans.

The LCS merchandise available include t-shirts, hoodies, hats, and team jerseys without individual player names. Other items, like Golden Guardians’ Japantown line, LCS stage jackets, and LCS Pop merch, are available only through LCS’s official online store.

Walmart continues to embrace the esports industry through its product offerings. In November 2018, the retailer announced a partnership with Esports Arena. As a result, Esports Arena is opening five new locations within Walmart stores in California, Washington, and Colorado. Two more locations are yet to be announced.

As one of the most popular retailers in North America, Walmart brings incredible potential value to the esports market. Through these stores, Esports Arena and the LCS can reach a much broader audience.