šŸ  Ā» General Ā» Riot announces Bud Light as a new official LCS partner

Riot announces Bud Light as a new official LCS partner

League of Legends is about to get lit.Ā 

Bud Light will be available at the LCS Arena for the Spring and Summer Split finals thanks to a new partnership between Riot Games and Bud Light.

ā€œSipping a Bud Light and cheering on your team is a time-honored tradition of sports, and the LCS is proud to join that tradition and introduce brand new ways for fans to enjoy Bud Light alongside their esport of choice,” Riot Games’ head of partnership and business development Matt Archambault said.Ā 

The alcoholic beverage is now the official beer of the LCS, which comes with a lot of new content for fans. Bud Light will host “How I LCS” viewing parties and become the presenting sponsor for both the “Ace Moment” broadcast segment and Monday Night League’s post-show broadcast. Bud Light will also work with Riot Games on an “after hours” show on Twitch.Ā 

“Bud Light brings fun and creative energy to everything they touch, with a passion for all professional sports and a core understanding of the supporting community and fanbase. We can’t wait to share everything we have in store for fans this year and I’m truly excited to celebrate every ‘Ace Moment’ in the LCS by raising an ice-cold Bud Light,” Archambault said.Ā 

This is also a cause for celebration for the beer company as well. Bud Light spent the majority of 2019 becoming the “official beer of esports.” They partnered with Magic Gaming, NBA 2K League, and, most notably, the Overwatch League.Ā 

Starting in April, Bud Light hosted three major Overwatch League events, starting with the Bud Light Homestand Weekend in Dallas. During that event, the beer company operated a Bud Light bar and showed off their Bud Light Knight mascot. Bud Light also launched a sweepstakes with a trip to the Overwatch League Grand Finals being the prize.Ā 

Bud Light is looking to bring that same energy to the LCS Arena.Ā 

“Bud Light has always been a leader in cultural moments across sports and entertainment,” Bud Light’s director of sports marketing Joe Barnes said. “Esports, particularly League of Legends, gives us a great platform to recruit and engage with new consumers. From our viewing parties, to the ā€˜Ace Moment’ and the after-hours post game show, we look forward to reaching new fans as they consume all their favorite League of Legends content.”Ā 

The partnership is also a sign of the increasing age of the esports audience, given that Bud Light marketing officials are in theory going to be most interested in targeting consumers who are actually of age to purchase their products.

Latest News
Spookygambles goes wild after hitting big jackpot in PackDraw
If yelling, screaming, and hitting the floor mid-stream ...
Here’s how to get and use Channel Points on Kick
Channel Points on Kick are rocketing up in ...
These are the best high-volatility slots for pulling big wins online
Truly great high volatility slots can be hard ...
Here’s how to multistream on Kick after new changes
Kick now lets creators multistream across multiple platforms ...
Check out these 5 most popular online slots for 2025
Online slots are currently bigger today than ever ...
DanLudan continues slot win streak with another big jackpot
DanLudan is having an excellent month in playing ...
These slots are the best hidden gems you can find online
When it comes to online slots, the highest ...
Drake brings giveaways to gambling stream with Adin Ross on Kick
Drake has officially announced an upcoming gambling stream ...
Complexity vs FaZe Clan: PGL Bucharest finals day betting guide
PGL Bucharest’s Counter-Strike tournaments have a built-in third-place ...
DanLudan wins half a million playing popular slot game
The latest win by DanLundan in Slayers Inc. ...
Editor's Picks
Who is Stevewilldoit? Net worth, girlfriend, and more
The news of Stephen "Stevewilldoit" Deleonardis, the master ...
All we know about Thea Booysen, MrBeast’s girlfriend
Jimmy "MrBeast" Donaldson is known purely for his ...
How to quickly make infinite water in Terraria
Whether you’re looking to spruce up your Hellevator ...
Best Pokemon Glazed cheat codes
Pokemon Glazed is one of the most popular ...
How to enable net graph in CS2Ā 
Competitive players were disappointed when they discovered that ...

Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.
21+NCPGGamblers Anonymous
×
Your Promo Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site