Drake better watch out. He’s not the only rapper making big moves into esports.
Chaos Esports Club has just announced that some notable hip-hop names will be backing the team moving forward, including Logic and long-time Drake rival Pusha T.
In ESL Cologne, Chaos’ Counter-Strike: Global Offensive team beat 100 Thieves, with whom Drake is an investor. Pusha T responded with a supportive tweet in Chaos’ favor.
— King Push (@PUSHA_T) August 21, 2020
At the time, the rap community felt it was a subtle dig at Drake. In 2018, Pusha T called out the Canadian rapper for using a ghostwriter, which prompted a back and forth argument held through diss tracks.
Drake called Pusha T out in an interview with Rap Radar, claiming Pusha-T that was “making a career” out of having beef with him.
Now it seems that Pusha T wasn’t just being petty on Twitter, as the artist famous for “Trouble on My Mind” and other tracks actually had a stake in Chaos’ performance in the tournament. According to Ramon Gamble, the president of Chaos’ parent company GG Group, Pusha T and other artists are “actively” involved in the organization’s brand development. This includes future brand activities that aim to broaden the group’s esports audience.
Logic seems like a logical choice for Chaos. The popular rapper recently retired from the music game to focus on streaming. His first stream after partnering with Twitch had an average of 81,000 viewers over the course of two and a half hours, at one point peaking at over 100,000 concurrent viewers.
Holy shit I love being on this team
— mikehaze (@mikehaze) August 25, 2020
Involving these tastemakers is part of Chaos’ overall business plan. GG Group founders Billy Levy, Zack Zeldin, and Steven Salz have been vocal about looking into the future of esports and how to more creatively tell the organization’s story.
The esports organization is hoping to provide “authentic and immersive” content on live streams and through short-form features. One of their focuses will be a push for social equity in the world of esports and a commitment to being a “resource for good” that aims to “create change.”
“I’ve been a part of this ownership group close to two years now and since the beginning, my main call to action was to focus on the lack of inclusion and diversity in the gaming industry,” Pusha T said in an interview with Complex.