In a recent stream, Imane “Pokimane” Anys discussed that she was sizable offers from esports and gaming organizations looking to sponsor her.
Pokimane is currently with OfflineTV, a group of content creators based in Los Angeles, but she claims esports organizations keep offering her big bucks to sign with them instead. This is not unusual, since esports organizations tend to generate more money and more expediently grow their brands through streamers than actual competitive teams. 100 Thieves has Rachell “Valkyrae” Hofstetter, Fuslie, TSM has Myth and Doublelift, and Felix “xQc” Lengyel is part of Luminosity Gaming.
It only makes sense that esports orgs would have their eye on one of the biggest streamers in the world, Pokimane.
Pokimane not interested in signing with an esports organization
In a recent stream, Pokimane stated that she has been getting “a lot of offers” from multiple esports organizations but isn’t planning on taking any of them.
The topic came up after streamer TinaKitten confirmed she was signing with 100 Thieves. Pokimane said she was happy for her friend but stated that she wasn’t interested in joining 100 Thieves herself. She discussed why she would rather be relatively independent than trading some of that freedom for guaranteed money from an organization.
“I don’t want anybody telling me what to do, how to live,” Pokimane said.
According to Pokimane, being under a company would interfere with her goal of just being herself. She also feels that creators “get lowballed” by some esports organizations.
She noted that she has been receiving “plenty” of offers from esports organizations for “years and years” but has no plans of being a part of an organization or leaving OfflineTV, something she helped create.
“I feel like if I joined a team, it would just kind of dilute my brand. And I think it would dilute the OTV brand too,” Pokimane admitted.
Pokimane explained that she is the kind of person who puts her all into everything she does. When she is devoted to something, she wants to do it “one hundred percent.” So Pokimane felt that being a part of an esports organization would be spreading herself “too thin” and wouldn’t be able to go all-in.
Pokimane is one of the largest creators in the streaming space. She doesn’t need a lot of help at the moment.
Olivia Richman
About Olivia Richman
Olivia has worked in media ever since graduating from college, with her coverage ranging from traditional newspaper reporting to digital coverage of all things gaming, online betting, and nerd culture. She has traveled around the world pursuing that coverage, from the far coasts of the United States to the busy downtown core of Tokyo, Japan. Olivia’s favorite games include Overwatch and Super Smash Smash Bros, and she has been published at Esports Illustrated, Inven Global, EsportsInsider, Upcomer, and elsewhere.
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