ESL declares Mtn Dew Game Fuel official beverage of IEM, EPL, ESL One
Syed Mujtaba Naqvi
Counter-Strike
Mountain Dew AMP Game Fuel has been appointed as ESL’s official global beverage partner for all major events. The new deal between the beverage brand and the tournament organizer will see Game Fuel featured at prominent esports event series including Intel Extreme Masters, ESL One, and ESL Pro League. The energy drink is specifically pitched to gamers as a tool to help improve performance, so senior vice president of brand …