Win.gg Fortnite Ninja hasn’t helped Mixer gain ground on Twitch, even after 2 months

Ninja hasn't helped Mixer gain ground on Twitch, even after 2 months

Syed Mujtaba Naqvi Published 09/10/2019

Google Preferred Source

Microsoft made a big splash when it got Fortnite star Tyler “Ninja” Blevins to leave Twitch and exclusively stream on Mixer, but Ninja’s move hasn’t really helped Mixer gain viewership.

Ninja’s exclusive deal with Mixer has been in place since August, and he has had a strong start streaming on the platform. Despite that, according to a report by Streamlabs, hours watched on Mixer have fallen for over 10% since the end of June, just before Ninja’s move.

Twitch’s share of hours watched grew by 3.4% during the third quarter, according to StreamElements’ data. The platform now has a 75.6% share of total hours, and is followed by YouTube’s 17.6%, and Facebook Gaming’s 3.7%. The platform with the lowest share is Mixer at 3.2%. Mixer was in last place among those four at the end of the last quarter as well.

This means that over the last quarter, Twitch’s market share has increased by more than Mixer’s total market share. Though nobody reasonably expected Ninja to immediately transform Mixer into a true competitor to Twitch, this shows just how far Mixer has left to go.

Even though all the platforms are experiencing a seasonal decline in viewership as summer comes to an end, Twitch is growing its lead over the competition.

Ninja’s move to Mixer pays off in other ways

Ninja may not have brought many viewers to Mixer, but he seems to have attracted a lot of streamers. Data shows total hours streamed on Mixer have increased by over 180% since Ninja’s move, and tripled from the start of 2019.

Mixer’s plans to cut into Twitch’s market share remains in its infancy, but attracting more streamers to the platform is hugely important for the site. Only time will tell if this will translate into the millions of users that Mixer needs to start truly challenging Twitch, though.

Syed Mujtaba Naqvi

About Syed Mujtaba Naqvi

View full profile

Read Also

Fortnite x Obsession collab could be in the works as teaser drops

Fortnite x Obsession collab could be in the works as teaser drops Zachary Roberts Nowadays, anything popular ends up getting a Fortnite crossover. Even if it doesn't make a whole lot of sense. There's an American Dad crossover, a Game of Thrones collaboration, and so much more that at one point would've been totally shocking to a gamer. That includes popular movies. Even before it truly hit theaters and took off, there were skins for The Odyssey in the Item Shop. Similarly, another 2026 smash ...

Fortnite adds over 30 AI voices to skins for Creative mode

Fortnite adds over 30 AI voices to skins for Creative mode Zachary Roberts Fortnite has come under fire recently for its usage of AI, with one collaboration immediately reexamining the partnership after that revelation. Generative AI usage in games is generally frowned upon by gamers, although game developers are more commonly using it now. That, of course, includes Epic Games, which has just sort of doubled down on the AI usage in Fortnite. However, instead of the normal gen AI, Epic has assigned ...

Fortnite Hot Bat Summer: Release time, skins, and more

Fortnite Hot Bat Summer: Release time, skins, and more Zachary Roberts The Fortnite Hot Bat Summer is upon us. Every year, there is an update for the summer that brings in beach settings, swimsuit-wearing characters, and more. This year, it's got a DC tilt, with some of the most iconic superheroes and villains taking a load off to cool down in the heat. Here's what you need to know about it. First and foremost, you need to know what characters are ...

Fortnite collaboration in danger after generative AI revelation

Fortnite collaboration in danger after generative AI revelation Zachary Roberts Fortnite has crossovers with so many different things. If Epic Games wants something in the game, it usually happens. Whether it's Darth Vader, Spider-Man, Batman, Patrick Mahomes, LeBron James, Sabrina Carpenter, or Khaby Lame, anything the developers want usually ends up in the game. It's rare for a collaboration to end up cancelled, but there's real danger of that happening right now. Vampire Survivors was supposed to have a collaboration ...

How to find TheBurntPeanut in Fortnite Chapter 7 Season 3

How to find TheBurntPeanut in Fortnite Chapter 7 Season 3 Zachary Roberts Wondering how to find TheBurntPeanut in Fortnite? You're not alone. The streamer is the latest high-profile collaboration in the game, but it's a little different this time. Instead of being a skin or an NPC, the streamer is a Sprite. These are relatively new to the game, so if you're wondering about that or where TheBurntPeanut is, we've got you covered. TheBurntPeanut is one of the most unique crossovers in ...

When does the current Fortnite season end?

When does the current Fortnite season end? Zachary Roberts When does the current Fortnite season end? This is a question that's always important to know the answer to. For one thing, many elements of the season, such as the items and characters, will go away at that time. That is also when players will no longer be able to earn battle pass rewards. So, when does the current Fortnite season end? Fortnite Chapter 7 Season 3 just began, but ...

Fortnite Chapter 7 Season 3 Battle Pass leaks early, here are the characters

Fortnite Chapter 7 Season 3 Battle Pass leaks early, here are the characters Zachary Roberts Fortnite Chapter 7 Season 3 is coming in a matter of days, so now is a great time to keep your eyes peeled for leaks. They'll be flowing pretty freely in the lead-up to June 5, which is when the current season ends. Unsurprisingly, the battle pass has and will continue to be a big part of that. While we don't know every item that will be included, we do ...