Marshmello’s virtual concert at Fortnite’s Pleasant Park was a smashing success.
Chris “Marshmello” Comstock is a popular masked EDM DJ with millions of fans around the world. Forbes named him as one of the world’s highest paid disc jockeys in 2017.
A 10-minute Marshmello concert hosted in-game at Fortnite’s Pleasant Park location featured some of Marshmello’s biggest hits, including Chasing Colors, Fly, and Happier. Concert attendees clapped, jumped, and danced along with Marshmello’s tunes.
During the concert, guns were confiscated and players couldn’t kill each other, shifting the focus on joining in on the festivities rather than the Victory Royale. Multiple sources around the game reported that at least 10 million concurrent players attended the event.
This is a huge figure for a number of concert attendees. And yet, considering Fortnite’s more than 200 million players, this is just a fraction of the massive game’s total player base.
Although this not the first online concert hosted in a video game, Marshmello’s virtual concert in Fortnite marks history in its success as a crossover between music and gaming industries and cultures.
Other video games such as Minecraft and Second Life have held similar online concerts before, but neither managed to gain nearly so much traction.
Epic Games recently launched Showtime challenges, which rewards players with different Marshmello-themed in-game items. Players can also purchase an exclusive Marshmello skin with an emote and a themed glider in the item shop.
Marshmello has also promoted his merchandise in collaboration with Fortnite. The Marshmello x Fortnite Collection can be found on his website.
The 10-minute concert is now available on YouTube for fans to watch.